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Alpha Industries
Alpha Industries is an iconic apparel brand founded in 1959 in Knoxville, TN that specializes in creating modernized, contemporary bomber jackets. They offer a variety of stylish jackets, parkas, and shirts for men, women, and children, as well as a deadstock and upcycled category. Alpha Industries has won several awards for their designs and has been critically acclaimed by Hypebeast, Men’s Health, and Insider Magazine.
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Alpha Industries is an apparel brand founded in 1959 in Knoxville, Tennessee, specializing in creating authentic bomber jackets with a modernized, contemporary twist. They offer a variety of stylish jackets, parkas, and shirts for men, women, and children, as well as a deadstock and upcycled category for customers to shop from. Alpha Industries provides military discounts and has Afterpay as an alternative payment option. They also offer free ground shipping on orders over $150. Their designs have won several awards for their versatility and clean style, and they have garnered critical acclaim from the press, including Hypebeast, Men’s Health , and Insider Magazine.
Alpha Industries is an apparel company that specializes in military-inspired fashion, such as bomber jackets, parkas, cargo pants, camo prints, and olive green clothing. It appeals to people of all ages and genders who enjoy this type of fashion.
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Here's what shoppers have to say:
- Clean look and good fit
- Generally good quality
- Popular brand with a variety of bomber jackets
- Positive experiences lasting for years
Cons
- Concerns about sizing
- Concerns about potential decline in quality
- Shift in focus from function to fashion
For domestic orders, Alpha Industries offers free ground shipping on orders that total $150 or more. Anything below this amount is charged a flat fee of $11. They also provide other options such as 2-Day delivery. To track your purchase, the brand will issue a tracking number alongside a confirmation email.For international orders, Alpha Industries provides delivery options. To help keep tabs on your purchase, the brand will issue a tracking number alongside a confirmation email.
Alpha Industries offers a 60-day window for customers to return their products. To return an item, it must be unwashed and unworn. The company does not cover shipping costs, and customers can initiate the return process by accessing the return portal on its website. No items are ineligible for return. The company does not specify how long it takes to process a return.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
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This brand offers products that are on the pricey side.
Sustainability Score
80
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100
This brand offers products that are on the pricey side.
Quality Score
90
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100
This brand offers products that are on the pricey side.
DTCetc Score
74
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100
This brand offers products that are on the pricey side.
Target Audience
Military fashion fans
Stereotype
Military-inspired
Pricing Rating
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Sustainability Score
80
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100
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Quality Score
90
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100
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DTCetc Score
74
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100
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