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Alphalete Athletics
Alphalete Athletics is a United States and Europe-based athletic apparel retailer that sells men's and women's Activewear. Alphalete Athletics encourages its customers to learn more, dream more, and be more. Looking good in the gym has never felt so comfortable.
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DTCetc Score
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DTCetc’s Take
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Alphalete Athletics was founded in 2012 by Christian Guzman, a fitness enthusiast who started his journey as a 115-pound high school student. Their products are tailor-made with hand-picked colors, comfortable cuts, and stylish designs to make you feel confident and comfortable in every step you take. Alphalete Athletics is more than just a brand, it's a family. They believe in overcoming limitations, dreaming big, and achieving milestones. With a passion for fitness and a commitment to quality, Alphalete Athletics is the perfect choice for anyone looking to elevate their workout game.
Alphalete Athletics would be great for customers who are looking for more than just workout clothes, but a sense of belonging and motivation and are likely seeking to improve themselves physically and mentally, and are drawn to a brand that aligns with their values of hard work, determination, and growth. Alphalete Athletics offers high-quality workout apparel that is designed for performance and comfort, making it easier for customers to focus on achieving their fitness goals.
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Here's what shoppers have to say:
- Ordering experience was easy and delivery was fast
- Leggings and joggers fit perfectly and received many compliments
- Excellent customers service
- Athletic shorts and leggings are comfortable and stay in place during workouts
- Site is easy to navigate, obtain size info, and item descriptions are good
- Amplify leggings are great quality and flattering with good compression
Cons
- Shipping and return costs can be expensive
- The fit of some products may not be suitable for all body types
- Sizing can be inconsistent across different products
- Some leggings may not be suitable for high-intensity workouts
Alphalete Athletics has a typical fulfillment time frame of 7-10 business days, which may change depending on high volume events like Black Friday or their Birthday Bash. Once an order is packed by their fulfillment team, it will be picked up by the shipping courier and customers will be notified via email with their tracking number. However, customers should keep in mind that there may be delays during transit that are beyond the brand's control due to COVID-19, employee safety precautions, and various government orders put out weekly. Unfortunately, these delays are beyond their control. The brand does not provide any information on shipping prices or costs. At this time, there is no information available on any shipping deals the brand may offer for purchases over a certain price.
Alphalete Athletics offers a 30-day return window for all items on their site, except for items discounted 30% or more. The return window begins once the package has been delivered, and holiday orders placed on 11/19 through the end of the year will have an extended window of 45 days. To start a return, customers can click on the link provided on the website. Exchanges can only be requested for the same item in alternate sizes, and if the exchange cannot be completed due to unavailable stock or a different item is requested, a refund will be issued. Items must be unwashed and not put through a dryer, and items covered in animal/human hair, glitter, powder, skin cells, or other matter may be subject to denial. Alphalete Athletics does not cover the cost of return shipping, and the original shipping costs will not be refunded for returns of entire orders. Any items discounted 30% or more are considered final sale and cannot be returned for a refund or exchange. Although ineligible for returns, items marked final sale are still covered under the brand's Warranty Policy.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
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80
This brand offers products that are on the pricey side.
Sustainability Score
70
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100
This brand offers products that are on the pricey side.
Quality Score
85
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100
This brand offers products that are on the pricey side.
DTCetc Score
78
/
100
This brand offers products that are on the pricey side.
Target Audience
Active Americans
Stereotype
Fitness enthusiast
Pricing Rating
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Sustainability Score
70
/
100
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Quality Score
85
/
100
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DTCetc Score
78
/
100
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