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Backdrop Paint
Backdrop Paint is an LA-based paint brand founded in 2018 by married millennials Natalie and Caleb Ebel. Offering 50+ unique paint colors with low odor and VOC, their products are vegan, cruelty-free, Climate Neutral Certified, and Greenwise Certified, and have been praised for their quality and customer service. Financing options are also available via Afterpay.
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Backdrop Paint is an LA-based paint brand founded in 2018 by married millennials Natalie and Caleb Ebel. They offer 50+ unique paint colors with low odor and VOC, and are vegan, cruelty-free, Climate Neutral Certified, and Greenwise Certified. Customers praise the quality of their products and customer service, but they do not offer international shipping or free returns. They do, however, offer financing options via Afterpay.
Backdrop Paint is a brand marketed towards a younger crowd, but can be used by anyone looking to paint their house. It is important to note that the product should be kept out of reach of children. The brand has collaborated with Dunkin' Donuts, showing that it is aimed at young people who enjoy iced coffee.
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Here's what shoppers have to say:
- Backdrop Paint is very descriptive on the website, making it easy to find what you're looking for.
- Stick on panels are convenient and the cans are generously sized and easy to store.
- The paint goes on well and requires only a few touchups if you have textured walls.
- The colors are awesome and the paint applies evenly, dries quickly and has very few fumes.
Cons
- The quality of Backdrop Paint is not up to par with other brands in the market.
- The color selection is limited and not very inspiring.
- The price point is too high for the quality of the product.
Backdrop Paint offers shipping to the continental US with a flat fee of $5. For orders over $75, shipping is free. For paint samples, customers can choose between $2 Samples Standard Shipping, which delivers in 3-5 business days, or $5 FedEx Ground Shipping, which delivers in 1-3 business days. Customers can also contact [email protected] for overnight shipping options. Unfortunately, Backdrop does not ship to Alaska or Hawaii.
Backdrop Paint has a return policy that allows customers to return unused and unopened products for a refund, minus a restocking fee of $10 per gallon. Samples are final sale and cannot be returned. The customer must initiate the return within an unspecified time limit. Once the return is initiated, the company will process it within an unspecified amount of time.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
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This brand offers products that are on the pricey side.
Sustainability Score
90
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100
This brand offers products that are on the pricey side.
Quality Score
90
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100
This brand offers products that are on the pricey side.
DTCetc Score
78
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100
This brand offers products that are on the pricey side.
Target Audience
Young adults
Stereotype
Hipster
Pricing Rating
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Sustainability Score
90
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100
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Quality Score
90
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100
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DTCetc Score
78
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100
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