DTCetc is going through periodic scheduled maintainence. We will be back soon. Meanwhile check out our socials
Blue Apron
Blue Apron Inc., founded in 2012, is a service that delivers ingredients and recipes to create home-cooked meals. Customers choose the number of recipes they want each week, choose their preferred delivery days, and put in their orders online. The company was created by Matt Salzberg, Ilia Papas and Russ Jen in New York City and is now headquartered in New York as well as Jersey City, NJ.
90
/
100
DTCetc Score
Brand Tags
No items found.
DTCetc’s Take
Popular Products
No items found.
Blue Apron is a meal kit subscription service founded in 2012 by Matt Salzberg, Ilia Papas, and Matt Wadiak. The company provides pre-packaged ingredients with accompanying recipes from a weekly menu, and has partnered with Weight Watchers to offer pre-planned meals. Blue Apron sources sustainable and environmentally friendly ingredients, and their meals feature non-GMO ingredients. The company also offers wine bundles and kitchenware such as knives and frying pans. Customers can choose from a variety of pre-portioned recipes, including vegan and diabetic dishes. The service is only available in the United States.
Eco-conscious customers who prioritize sustainability and healthy eating would find Blue Apron useful. These customers are likely to be interested in reducing their carbon footprint and supporting environmentally friendly practices. They may also be health-conscious and interested in using fresh, non-GMO ingredients in their meals.
Blue Apron aligns with these customers' values by sourcing sustainable ingredients and offering pre-portioned recipes that reduce food waste. The company's commitment to using non-GMO ingredients also appeals to customers who prioritize healthy eating. Additionally, Blue Apron's partnership with Weight Watchers provides a convenient option for customers who are looking to manage their weight.
Overall, eco-conscious customers who prioritize sustainability and healthy eating would find Blue Apron to be a useful and convenient meal kit subscription service that aligns with their values.
Products powered by Next Big Shop - get real time product and sales insights on any Shopify store.
No items found.
Here's what shoppers have to say:
- Good variety of meals to choose from and pricing is reasonable.
- Meals are delicious and do exactly as advertised.
- Easy to follow recipes with quality ingredients.
- Recipes are detailed and include images to help anyone new to cooking.
- Introduces new ingredients and techniques.
- Makes week night meals easy and the food is good.
- Fun way to learn how to cook new recipes and have a fun evening in the kitchen.
Cons
- Difficult to use
- Not suitable for sharing
- Excessive packaging
- Small portions
- Not suitable for picky eaters or large families
- Expensive
- Unremarkable dishes made with basic ingredients
- Labor-intensive recipes
- Simplistic menu with unremarkable ingredients
- Difficult subscription management
- Limited weekly selections
- Excessive packaging and insulation for delivery
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
Pricing Rating
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
60
This brand offers products that are on the pricey side.
Sustainability Score
90
/
100
This brand offers products that are on the pricey side.
Quality Score
90
/
100
This brand offers products that are on the pricey side.
DTCetc Score
80
/
100
This brand offers products that are on the pricey side.
Target Audience
Busy Home Cooks
Stereotype
Eco-conscious
Pricing Rating
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
This is some text inside of a div block.
This is a placeholder
Sustainability Score
90
/
100
This is a placeholder
Quality Score
90
/
100
This is a placeholder
DTCetc Score
80
/
100
This is a placeholder
Daily Harvest
A daily smoothie delivery service where we start with seasonal fruits and vegetables, farm-frozen to lock in nutrients and flavor. Every member of the Daily Harvest team has a passion for food. We're excited to deliver our community delicious, whole, real food that's good for them.
Speciality
Huel
Huel is a nutritionally complete food, so all you need to sustain yourself is Huel and water. It is made with easily obtained ingredients in the U.K. It is a ready-to-drink meal alternative designed to be a wholesome, convenient way of eating for anyone looking to improve their health and fitness regime.
allplants
allplants is a vegan meal delivery service founded in 2016 by brothers Jonathan and Alex Petrides. It offers 30+ chef-made recipes balanced by a nutritionist and featuring at least two servings of fruits or veggies. As a Certified B Corporation, allplants is committed to sustainability and offers free delivery. Its menu includes breakfast, lunch, dinner, and drool-worthy desserts, making it an easy choice for those looking to try out a plant-based lifestyle.
Diaspora
Diaspora Co. is a spice brand committed to transparency, equity, and sustainability. Their high-quality spices tell stories of culture and heritage while supporting fair pricing and direct partnerships with farms.
Every
Every is the perfect brand for busy foodies who want quick, healthy meals that taste amazing. Their plant-based ingredients are carefully selected and frozen to preserve nutrients, while their commitment to sustainability is unparalleled.
Fiid
Fiid is the perfect solution for busy health-conscious individuals who want to enjoy delicious plant-based meals without sacrificing convenience or taste. Packed with natural ingredients and veggies, Fiid makes healthy eating easy and accessible.
Speciality
Freshly
Freshly does all the shopping, chopping and cleanup for you. We send you delicious, satisfying meals—never frozen—that are ready to cook in just 3 minutes.
Speciality
Gobble Meals
Gobble Meals offers chef-designed meal kits that deliver the convenience of takeout and the satisfaction of a home-cooked meal. Their diverse weekly menu caters to a wide range of tastes and dietary preferences.
Green Chef
Green Chef delivers fresh, premium ingredients and foolproof recipes to your door. From Paleo to Vegan to Keto, we have you covered with everything you need to cook amazing dinners for your family.
Speciality
Heatonist
"Heatonist brings the heat to your doorstep with their monthly subscription service. Discover exclusive and hard-to-find hot sauces ranging from mild to fiery, perfect for the ultimate hot sauce enthusiast."
Speciality
Be the first to know the hottest in online brands.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.