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Brilliant Bicycle
Brilliant offers a line of high quality bicycles for sale. The commuter bikes are custom made for city riding. These come in various sizes with unique features and at a variety of price points. The hybrid cruisers are custom made to meet the needs of each individual customer.
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DTCetc Score
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DTCetc’s Take
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Brilliant Bicycle was founded by a group of passionate designers and engineers who wanted to bring the joy and simplicity of bicycling back to the masses. They were tired of the high prices and complicated designs that had taken over the industry, and wanted to create a brand that was accessible, fun, and elegant. Today, Brilliant Bicycle offers a range of hand-made bicycles that are designed to be both functional and stylish. Each bike is crafted with care and attention to detail, resulting in a product that is not only beautiful to look at, but also a joy to ride. Whether you're a seasoned cyclist or just looking for a fun way to get around town, Brilliant Bicycle has a product that will suit your needs.
Brilliant Bicycle customers are individuals who appreciate the joy and simplicity of cycling. They value accessible, fun, and elegant designs that allow them to enjoy the experience of riding a bike without any unnecessary complications. These customers are likely to be drawn to the handmade bicycles that combine both functionality and style. Brilliant Bicycle caters to both seasoned cyclists and those who are just looking for an enjoyable way to get around town.
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Here's what shoppers have to say:
- Great customer service
- Fast delivery
- Beautiful and high-quality products
- Excellent packaging
Cons
- Some customers have experienced issues with the quality of Brilliant Bicycle products
- There have been reports of items not meeting the advertised description
- Workmanship has been a concern for some customers
- There have been complaints about the authenticity of certain products
- Some customers have reported missing items from their orders
Brilliant Bicycle offers a convenient at-home assembly option for their customers. Bicycles are delivered 95% assembled, with the necessary tools included in the box to complete the final 5%. Customers can also access 7-day a week support if needed. Shipping to the continental USA costs $30, with all other regions calculated at checkout. Alternatively, customers can opt for professional bicycle shop assembly through Beeline Connect for $130 in the continental USA. This option guarantees the earliest date for pickup at the chosen bicycle shop and includes the assembly of any accessories ordered (additional fee may apply).
Brilliant Bicycle offers a 30-day return policy for full-priced bikes delivered within the Continental US. If a customer is not satisfied with their purchase, they can return the bike for a full product refund, with the exception of two-way shipping fees. If there are any defects or shipping issues, Brilliant Bicycle will cover the costs of repairs or exchanges. The bike must be returned in good condition to receive a full product refund, minus any shipping incurred. There are no explicit return restrictions mentioned, and it is not stated how long it takes for the company to process a return.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
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85
This brand offers products that are on the pricey side.
Sustainability Score
50
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100
This brand offers products that are on the pricey side.
Quality Score
85
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100
This brand offers products that are on the pricey side.
DTCetc Score
64
/
100
This brand offers products that are on the pricey side.
Target Audience
Joyful cyclists
Stereotype
Hipster
Pricing Rating
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Sustainability Score
50
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100
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Quality Score
85
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100
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DTCetc Score
64
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100
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