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Brooklinen
Brooklinen offers high-quality, luxury bed sheets, pillows, comforters, and blankets delivered straight to your door. All our products are made with an indulgent cotton or linen blend that gets better with every wash—and designed to fit on your bed for life. We offer both a White Glove and Do-It-Yourself service in order to support every type of lifestyle.
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DTCetc’s Take
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Brooklinen is a home essentials brand founded by Rich and Vicki Fulop in 2014. Based on the belief that quality should never be compromised, Brooklinen offers a curated selection of luxurious and comfortable bedding, bath, and loungewear products that are responsibly manufactured with premium materials. By cutting out the middleman and unnecessary costs, Brooklinen is able to provide customers with exceptional products at accessible prices. With an emphasis on service and a personal touch, Brooklinen strives to meet the unique needs of each customer.
Brooklinen customers are individuals who value quality, comfort, and luxury in their home essentials. They appreciate the brand's commitment to providing responsibly manufactured products made from premium materials, without the inflated costs often associated with high-end home goods. Brooklinen customers enjoy the curated selection of bedding, bath, and loungewear products, and appreciate the exceptional service and personal touch that the company offers. These customers are likely to prioritize the comfort and aesthetics of their living spaces and seek out products that meet their high standards.
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Here's what shoppers have to say:
- Exceptional customer service
- Their services are dependable and offer high-quality products
- The quality of the linen duvet cover and pillowcases from Brooklinen is impressive.
- Brooklinen's firm pillows provide the best sleep. Their classic sheets are also remarkable.
Cons
- The quality of the products is inconsistent, with some items falling apart quickly and experiencing loose stitching and thinning material.
- Customer service can be frustrating and slow to respond, especially when dealing with incomplete orders or back-ordered items.
- Some products may not meet expectations, such as linen sheets that are too thin and transparent or duvet covers that are too big for the bed.
- Shipping and refund processes can be slow and cumbersome, with long wait times for refunds and back-ordered items not arriving in time for special occasions.
Brooklinen's shipping policy states that their processing time for products is 1-4 business days. Once the order has been processed, customers will receive a shipping confirmation email with tracking information.
Brooklinen has a customer-friendly return policy. Most of their products can be returned or exchanged within 365 days. If a customer is unhappy with their purchase, the company will find a solution for them. For products purchased prior to April 1, 2023, Brooklinen will cover the cost of return shipping. However, for products purchased on or after April 1, 2023, a return fee of $9.95 will be deducted from the refund amount. Refunds can be issued to the original payment method or as a store credit.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
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This brand offers products that are on the pricey side.
Sustainability Score
70
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100
This brand offers products that are on the pricey side.
Quality Score
75
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100
This brand offers products that are on the pricey side.
DTCetc Score
76
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100
This brand offers products that are on the pricey side.
Target Audience
Quality, comfort, luxury
Stereotype
Luxury
Pricing Rating
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Sustainability Score
70
/
100
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Quality Score
75
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100
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DTCetc Score
76
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100
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