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ColourPop
ColourPop is a brand that believes makeup shouldn't cost you more than the price of an album, which is why we're committed to launching products in hit-you-in-the-face hues at prices everyone can love. Offering up fun, cool-girl colors in matte and satin formulas for lippies, eyeshadows, blushes and highlighters, this cult favorite was founded by Laura and John Nelson in 2014.
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DTCetc Score
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ColourPop is a beauty brand that was founded in 2014 by Seed Beauty® in Los Angeles, California. Their products are wallet-friendly and cruelty-free, with a focus on experimenting on people instead of animals. ColourPop offers a variety of makeup products, including lipsticks, mascaras, and eyeshadows. Their Just a Tint Lippie Tint is perfect for a natural, subtle look, while their BFF Mascara adds a pop of color to make your eyes stand out. Their Super Shock Shadow is highly pigmented and sparkly, with a wide range of colors to choose from. For a long-lasting and nourishing matte lip, the Crème Lux Lipstick is a must-try. ColourPop is a brand that offers high-quality and affordable makeup, making it a great choice for anyone looking to enhance their beauty routine.
ColourPop's target audience includes makeup enthusiasts who appreciate wallet-friendly, cruelty-free, and high-quality beauty products. They enjoy experimenting with a variety of makeup options, from natural, subtle looks to bold, eye-catching styles.
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Here's what shoppers have to say:
- ColourPop offers amazing quality and a wide range of options for makeup enthusiasts.
- The brand has fast shipping, beautiful packaging, and creates popular themed colors and packaging for any style.
- ColourPop makes very high-quality products such as eye shadow palettes, lip scrubs, highlight powders, lip masks, lip liners, lipsticks, and lip glosses.
- The customer service team is responsive and willing to resolve any issues, such as sending new products for damaged items.
- The brand offers great eyeshadow palettes with cute packaging and is a favorite online shopping site for many customers.
- ColourPop is phenomenal for international customers, with fast shipping and never having any broken items.
Cons
- Shipping errors and slow customer service have been reported by some customers
- Shipping times may vary and are not always reliable
- The quality of some products has been inconsistent
- Returns are not accepted by ColourPop, even in cases of shipping errors
ColourPop offers shipping within the contiguous United States and internationally. For domestic shipping, orders under $30 have a flat rate of $5.99, while orders over $30 receive free shipping. Expedited shipping is available at a varying price calculated at checkout. International orders under $60 have a flat rate of $9.99, while orders over $60 receive free shipping. However, all international orders are subject to customs and duty fees as determined by the country of importation. Orders usually ship within 3-5 business days, but may take longer during promotions or new launches. Orders can be automatically combined by the system if placed on the same day and shipping to the same address, but cannot be combined manually by the team. Shipping fees for combined orders are non-refundable.
ColourPop has a strict no refund, return, or exchange policy once an order has shipped. All sales are final, and the company reserves the right to refuse any returns at any time.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
Pricing Rating
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This brand offers products that are on the pricey side.
Sustainability Score
70
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100
This brand offers products that are on the pricey side.
Quality Score
80
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100
This brand offers products that are on the pricey side.
DTCetc Score
72
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100
This brand offers products that are on the pricey side.
Target Audience
Makeup enthusiasts, wallet-friendly, cruelty-free
Stereotype
Budget-conscious
Pricing Rating
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Sustainability Score
70
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100
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Quality Score
80
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100
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DTCetc Score
72
/
100
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Rhode
Rhode is a skincare brand founded by Hailey Rhode Bieber that offers a curated selection of essentials formulated for various skin types and needs. The brand is founded on the values of simplicity, affordability, authenticity, quality, and transparency, and is committed to mindful skincare practices such as using clean, vegan, cruelty-free, gluten-free, and fragrance-free ingredients, as well as upcycled and recyclable packaging. The products are developed in collaboration with award-winning dermatologists, chemists, and industry leaders, and are designed to nourish and strengthen the skin barrier over time. Rhode's product formulations feature high-performance ingredients such as peptides, shea butter, niacinamide, cupuaçu, babassu oil, hyaluronic acid, marula oil, squalane, and açai, which work to improve the appearance of fine lines, moisturize and nourish the skin, minimize the look of pores, maintain elasticity, support hydration, and defend against harmful free radicals. The brand's Skincare Advisory Board, which comprises experts in chemistry and dermatology, guides the development of Rhode's products from initial formula to final glaze.
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Cocokind
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