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DTCetc’s Take
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Covey, founded in 2020 by Emily DiDonato and Christina Garcia, is a skincare brand that offers simple yet effective routines for all skin types. The founders were frustrated by their elaborate skincare routines, which led them to partner with a leading dermatologist to create custom, high-quality, clean products that work together seamlessly. Covey believes that less is more when using the right products, and their routines support the skin's natural functions with ingredients that complement its processes. The brand promises simplicity and only creates what's essential for healthy skin. With Covey, customers can expect easy-to-use routines that transform their skin.
Covey's customers are those who desire simple yet effective skincare routines for all skin types. They value the brand's high-quality, clean products that work together seamlessly and support the skin's natural functions with ingredients that complement its processes.
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Here's what shoppers have to say:
- The lip seal is amazing and works wonders on dry lips.
- The product is lightweight and refreshing on the skin.
- The scent is light and pleasant, and the size of the product is appreciated.
- The lip balm is great for healthcare professionals who wear masks and struggle with dry lips.
- The product is long-lasting and hydrating, and a little goes a long way.
- The Covey lip balm is a nurse's best friend for chapped and irritated lips.
- The silicone applicator is a great feature, and the texture of the product is perfect.
- The lip balm is worth the price and is a go-to product for many customers.
- The lip balm is excellent, and the applicator is precise, making it easy to apply.
Cons
- The pricing of Covey products may be higher compared to similar brands.
Covey ships to all 50 states in the US and Puerto Rico using UPS as their standard shipping method. Shipping times for UPS ground are approximately 3-5 business days, with longer transit times for Hawaii, Alaska, and Puerto Rico. Expedited shipping options are available for an additional fee, but are only available for Monday through Friday delivery, excluding holidays. If the full Covey routine is purchased, free standard shipping is offered via UPS ground. Sales tax is required by law to be collected on orders being shipped to California, New York, and Utah, and is based on the state where the order is being shipped.
Covey has a return policy that allows customers to return their products within 30 calendar days from the date they received them. The company will initiate a refund, which will be credited back to the original form of payment within 3-7 business days.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
Pricing Rating
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75
This brand offers products that are on the pricey side.
Sustainability Score
70
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100
This brand offers products that are on the pricey side.
Quality Score
85
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100
This brand offers products that are on the pricey side.
DTCetc Score
81
/
100
This brand offers products that are on the pricey side.
Target Audience
Simplicity seekers
Stereotype
Minimalist
Pricing Rating
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Sustainability Score
70
/
100
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Quality Score
85
/
100
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DTCetc Score
81
/
100
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