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Crosstown Doughnuts
Indulge in handcrafted, fresh doughnuts made with real ingredients from Crosstown Doughnuts. Their unique sourdough base delivers honest flavor, while their commitment to sustainability adds a guilt-free touch.
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DTCetc’s Take
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Crosstown Doughnuts is a young and independent brand founded in 2014 by JP Then and Adam Wills who are known for their handcrafted fresh doughnuts made with real ingredients that deliver real flavor. Crosstown is a scratch bakery that makes all of their jams, compotes, fillings, glazes, and toppings in-house, using the finest ingredients they can find to deliver real, honest flavor. They are also the creators of the world's first yeast-raised sourdough base, which has become renowned for its unique taste. Crosstown Doughnuts values integrity, growth, and accessibility for their customers and employees. They strive to offer a professional, courteous, and solution-based service to provide a moment away from the madness of London's hustle and bustle. Crosstown Doughnuts acts with a practical conscience by using sustainably sourced packaging and offering recycling in all of their locations.
Crosstown Doughnuts' customers are doughnut lovers who appreciate the use of real ingredients and handcrafted, fresh treats. They value the brand's dedication to quality, unique sourdough base, and commitment to sustainability and recycling.
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Here's what shoppers have to say:
- The vegan hot cross bun doughnuts are delicious and worth looking forward to each year.
- Excellent and responsive service, with special thanks to Edward.
- Crosstown is a safe bet for vegan treats, with seamless delivery.
- Excellent customer service
Cons
- The doughnuts were not enjoyable to eat and did not meet expectations for the price.
- The brand lacked consistency and reliability in their product information and delivery process.
- Customers experienced issues with delivery and order accuracy, causing inconvenience and frustration.
- Allergy concerns were not properly addressed, putting customers at risk.
Crosstown Doughnuts offers delivery across most of the UK from Tuesday to Saturday. Customers are not able to choose a delivery time, and the vast majority of orders arrive before 2pm on the selected delivery date. In rare cases where there are delays, Crosstown Doughnuts will contact the customer to discuss.
Crosstown Doughnuts has a return policy that allows customers to return merchandise within 14 days of receiving their order. To make a return, customers must download and print the returns form from the website and follow the instructions provided. All returns must be made via post, and in-store returns are not accepted.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
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60
This brand offers products that are on the pricey side.
Sustainability Score
80
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100
This brand offers products that are on the pricey side.
Quality Score
70
/
100
This brand offers products that are on the pricey side.
DTCetc Score
70
/
100
This brand offers products that are on the pricey side.
Target Audience
Real ingredient doughnut lovers
Stereotype
Foodie
Pricing Rating
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Sustainability Score
80
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100
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Quality Score
70
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100
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DTCetc Score
70
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100
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