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Curie
Curie is a clean beauty brand that offers natural and effective products for the health-conscious. Their cult following loves their aluminum-free deodorants, body sprays, and more, all sold in over 300 stores nationwide.
75
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100
DTCetc Score
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DTCetc’s Take
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Curie is a clean beauty brand founded by Sarah in 2018 and offers a range of effective and natural products that prioritize the health of your body without compromising on quality. Their line of aluminum-free deodorants, full body deodorant sprays, hydrating hand sanitizers, detox masks, whipped body wash, and more have gained a cult following for their ability to deliver results. Curie has been featured in several publications such as The New York Times, Glamour, and Shape, and their products are sold in over 300 stores nationwide including Nordstrom and Anthropologie. With a commitment to providing high-quality natural products that work, Curie is the perfect choice for anyone looking for clean, effective beauty solutions.
Curie's customers are those who prioritize clean beauty and natural products that are both effective and health-conscious. They value aluminum-free deodorants, body care products, and other clean beauty solutions that have been featured in major publications.
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Here's what shoppers have to say:
- The deodorant is effective in eliminating body odor
- The scents are lovely and last all day
- The clay detox mask and body spray are also great products
Cons
- The deodorant's effectiveness is short-lived.
- The application can be rough on the skin.
- The deodorant's longevity is lacking.
- Some users have experienced skin irritation.
Curie is a brand that offers shipping to the U.S. and Canada for all products, except for hand sanitizer. Hand sanitizer can only be shipped within the continental U.S. The brand offers free shipping within the U.S. for orders over $35.
Curie is a brand that offers exchanges and full returns within 30 days of purchase. Customers must email them with their order number and return reason to initiate the return process.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
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70
This brand offers products that are on the pricey side.
Sustainability Score
80
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100
This brand offers products that are on the pricey side.
Quality Score
75
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100
This brand offers products that are on the pricey side.
DTCetc Score
79
/
100
This brand offers products that are on the pricey side.
Target Audience
Health-conscious, natural, effective
Stereotype
Health-conscious
Pricing Rating
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Sustainability Score
80
/
100
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Quality Score
75
/
100
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DTCetc Score
79
/
100
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