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Dormify
Dormify is an online home décor company dedicated to helping young adults find their place and style in a limited square-foot home. Founded in 2011, it offers mid-range priced products, a visualizer to plan wall and bed space, checklists for dorm essentials, and free appointments with virtual stylists.
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Home & Garden
Socials
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DTCetc’s Take
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Dormify is a one-stop shop for decor shopping. The brand caters specifically to college students and post-graduates, offering exclusive products designed for small spaces with no regard for style compromise. Founded by Amanda Zuckerman and her mother Karen during her freshman year in search of fashionable dorm essentials that were hard to find elsewhere, the goal is an easy transition from home living to dorm life or apartments. Dormify products include beddings, pillows, throws, headboards, storage, desks, wall decors, lighting, bathroom essentials, and more. The brand provides personalized stylistic assistance through appointments at their Pop Ups or via Facetime calls. Dormify also has an initiative called 'Dormify Doing Good' that encourages customers upon checkout to make donations toward their partner, Ron Brown Scholarship Program, which aids bright African-American students financially. Each scholarship recipient also receives essential dorm items from Dormify.
Dormify is primarily targeted at college students and post-graduates seeking to decorate their small living spaces, such as dorm rooms or first apartments. The company also appeals to parents shopping for their children's transition into college life.
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Here's what shoppers have to say:
- Dormify’s website is easy to navigate and has a variety of items for a college dorm room, including 3-drawer carts with charging capabilities
- Dormify carries a wide selection of pillows, wall art, prints, bedding, and other decor for small spaces at great prices
- Dormify offers a variety of styles and keeps up with current trends, providing something for everyone
- Dormify’s storage options are innovative and creative
Cons
- The quality of Dormify's products is inconsistent and not up to par with their prices
- The customer service at Dormify is lacking and unresponsive to inquiries and complaints
- Dormify's shipping and delivery process is unreliable and often delayed
Dormify's shipping policy ensures prompt delivery of in-stock items. Orders received by 1 pm ET for such items typically ship within 1-2 business days. Shipments commence on the next business day for orders placed on weekends or holidays. Items may ship separately if ordered together. Three shipping options are available: Ground (5-7 days, $9.95, free for orders $250+), Expedited (Guaranteed 2-day, $19.95), and Express (Next Day, $24.95). Some items, like oversized ones, may incur additional charges. Custom-made items may take 5-8 business days to process. Free economy shipping is available for US orders over $250, with some exclusions. Dormify does not ship to P.O. boxes and is not responsible for deliveries to college dorms. Currently, international shipping is not offered. Lost or missing packages must be reported within 10 days of delivery.
Dormify's return policy allows merchandise to be returned within 30 days of order fulfillment if unopened, unused, and in the original packaging. A flat $5 return shipping and handling fee is applicable, deducted from the refund amount, with original shipping charges non-refundable. Returns over $400 may incur additional shipping charges. Refunds, typically processed within 7 to 10 business days, return to the original payment method minus promotional value if applicable. Items marked "Final Sale" may not be returned, nor can washed or used items, certain custom products, or select merchandise listed on Dormify’s website. Restocking fees may apply to specific items. Exchanges aren't accepted; customers must return items and repurchase desired items. Damaged or defective items must be reported within 5 days for a replacement. Contact Dormify for assistance via request submission or text during business hours.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
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This brand offers products that are on the pricey side.
Sustainability Score
90
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100
This brand offers products that are on the pricey side.
Quality Score
90
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100
This brand offers products that are on the pricey side.
DTCetc Score
80
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100
This brand offers products that are on the pricey side.
Target Audience
Young adults
Stereotype
College student
Pricing Rating
$
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Sustainability Score
90
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100
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Quality Score
90
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100
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DTCetc Score
80
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100
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