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Huel
Huel is a nutritionally complete food, so all you need to sustain yourself is Huel and water. It is made with easily obtained ingredients in the U.K. It is a ready-to-drink meal alternative designed to be a wholesome, convenient way of eating for anyone looking to improve their health and fitness regime.
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Huel is a vegan-friendly meal and snack brand founded in 2015 by Julian Hearn and James Collier, with headquarters in Aylesbury, UK and regional offices in Los Angeles and Berlin. The brand offers nutritionally complete food with slow-release carbs, protein, fat, fiber, and 27 essential vitamins and minerals. Huel products are affordable, delicious, and sustainable, with low-waste packaging, gluten-free options, and transparent ingredient lists. Most meals and meal replacements are less than $3 each, and savings are available when ordering in bulk or through subscription.
Health-conscious customers who prioritize nutrition and convenience would find Huel useful. These customers are often busy and may not have the time or resources to prepare healthy meals every day. They are also mindful of their dietary needs and seek out products that align with their values, such as veganism or gluten-free diets.
Huel offers a nutritionally complete meal and snack option that is affordable and sustainable. Customers who prioritize health and wellness can trust that Huel products contain slow-release carbs, protein, fat, fiber, and essential vitamins and minerals. The brand's transparent ingredient lists and low-waste packaging also align with the values of environmentally conscious customers.
Overall, Huel provides a convenient and affordable solution for health-conscious customers who prioritize nutrition and sustainability.
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Here's what shoppers have to say:
- Great to be able to reliably get in a complete meal when pressed for time/instead of eating out.
- Mission, impact, and product are top-notch.
- Plenty of flavours and uses.
- Includes Oat as a full meal.
- Can be used as a snack or combined with real food.
- Quick and easy to make a meal.
- 400 calories per serving plus 27 vitamins and minerals.
- Tastes great.
- Easy to manage subscription service.
- Great source of inspiration on the official forum.
- Incredible quality merchandising.
- Good option for busy days on the go.
Cons
- Recent price increase may make it less appealing to some customers.
- The flavor may not be to everyone's liking.
- The ingredient list may be overwhelming for some consumers.
- The use of Sunflower Oil Powder may be a concern for those looking to avoid inflammatory oils.
- It may require a blender to fully dissolve the powder.
- Some flavors may not be enjoyable.
- The packaging may be messy and difficult to handle.
- The bars may lack flavor.
- Smaller portion sizes may be preferred by some customers.
For domestic orders in the US, Huel offers free shipping for orders of $25 or more. Orders under $25 have a flat shipping rate of $5 for the 48 contiguous states, and $13 for Alaska and Hawaii. Delivery usually takes 3-7 business days.For military addresses, Huel ships via USPS and delivery can take between 3-5 business days or up to 14 business days, depending on the exact location.
Huel's return policy allows customers to return any unopened boxes or pouches within 30 days of delivery. If a customer has purchased a ready-to-drink product or bar for the first time, they may return the opened box. Customers are responsible for return shipping costs, and orders over $75 should be sent using a trackable shipping method. Unfortunately, Huel does not specify how long it takes to process a return. It is important to note that items cannot be returned after the 30 day period. For more information, customers can contact [email protected].
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
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This brand offers products that are on the pricey side.
Sustainability Score
90
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100
This brand offers products that are on the pricey side.
Quality Score
90
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100
This brand offers products that are on the pricey side.
DTCetc Score
78
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100
This brand offers products that are on the pricey side.
Target Audience
Health-conscious, vegan, busy
Stereotype
Health-conscious
Pricing Rating
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Sustainability Score
90
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100
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Quality Score
90
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100
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DTCetc Score
78
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100
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