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Hungry Root
Hungryroot is your personal grocery store, so you always have the ingredients at your fingertips to make the delicious recipes you want to eat. We deliver healthy food straight to your home or office. And now we're in the kitchen with you—helping you cook meals from the heart, based on our ingredient inspiration. We'll send recipes, shopping lists and more.
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DTCetc’s Take
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Hungryroot is a hybrid meal delivery service and online grocery store founded in 2015 by Ben McKean. It offers nutritious and whole ingredients, easy and quick to prepare meals, and "taste damn good" food. It caters to a variety of dietary restrictions and preferences, and promotes sustainable practices like recyclable packaging and donating excess stock to local food banks. It offers unique food options, including Beyond Meat burgers, sides, and snacks. Customers have reported that navigating the service and cancelling the subscription can be tricky.
Health-conscious customers who prioritize nutritious and whole ingredients in their meals would find Hungry Root useful. These customers are likely looking for convenient and easy-to-prepare meals that align with their dietary restrictions and preferences. They may also be interested in sustainable practices, such as recyclable packaging and donating excess stock to local food banks, which Hungry Root promotes.
Customers who are looking for unique food options, such as Beyond Meat burgers, sides, and snacks, would also find Hungry Root useful. These customers may be looking for plant-based options that are both healthy and delicious.
Overall, customers who value convenience, health, sustainability, and unique food options would find Hungry Root to be a great fit for their needs. Despite some reported difficulties with navigating the service and cancelling subscriptions, the benefits of the service align with the values of these customers.
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Here's what shoppers have to say:
- Delicious cookie dough is included with each purchase.
- Offers fresh and healthy meals in controlled portions.
- Pushes customers to try new products.
- Sustainable packaging.
- Good food and on-time delivery.
- Ice packs can be used as plant food.
Cons
- The quality of the products could be improved.
- The prices are higher than similar products on the market.
- The customer service could be more responsive and helpful.
Hungryroot offers free shipping for orders over $70 within the 48 contiguous United States. For orders below $70, shipping is $7. At this time, Hungryroot does not offer international shipping. Shipping is fast and completed in a few days to preserve freshness. The food is packaged in insulated boxes, but customers have reported that the food quality can be damaged from inadequate packaging. If you notice something amiss about your ingredients, contact Hungryroot’s customer service right away.
Hungryroot does not accept returns, but they have a refund policy within 30 days of delivery date. Refunds take 10-15 business days to process and are granted on a case-by-case basis. Store credit can also be issued at the discretion of a Customer Experience Team Member, but it will expire after 90 days and will be forfeited if the subscription is cancelled. Returns are not accepted for items that cannot be returned.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
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This brand offers products that are on the pricey side.
Sustainability Score
90
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This brand offers products that are on the pricey side.
Quality Score
90
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This brand offers products that are on the pricey side.
DTCetc Score
84
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100
This brand offers products that are on the pricey side.
Target Audience
Health-conscious consumers
Stereotype
Health-conscious
Pricing Rating
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Sustainability Score
90
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Quality Score
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DTCetc Score
84
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100
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