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Newton Baby
Newton Baby, a sleep industry expert since 2014, is devoted to providing babies with safe and comfortable sleep. Their offerings range from mattresses to cribs, dressers, and bassinets. The brand prides itself on its community-driven approach, uncompromising quality standards, pioneering innovation in infant safety and sleep technology, and transparent dialogues with customers. Passionate about the importance of good quality sleep for healthy development, Newton Baby is dedicated to giving both parents and children restful nights.
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DTCetc’s Take
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Newton Baby, founded by Michael Rothbard, is a trusted partner for parents, providing safer, healthier, and better solutions to ensure high-quality sleep for the whole family. Newton Baby takes sleep safety seriously with their 100% breathable Wovenaire® technology that reduces the risks of suffocation and overheating. Their products are made without toxic chemicals and common allergens and exceed rigorous federal flammability standards naturally. The award-winning mattresses, proven to be the safest on the market, are completely washable, enabling customers to eliminate dust mites and allergens. With GreenGuard Gold Certification, they guarantee low chemical emissions helping improve indoor air quality for a cleaner and healthier home environment.
Newton Baby is primarily shopped by parents and caregivers seeking safe, comfortable, and high-quality sleeping solutions for their babies. It also attracts customers who value innovation in infant safety and sleep technology. As a transparent brand that offers meticulous attention to detail in its products, Newton Baby appeals to those looking for trustworthy items. Essentially, anyone serious about the well-being of infants potentially shops at Newton Baby.
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Here's what shoppers have to say:
- Newton Baby's crib mattresses ease parental anxiety, promote good sleep for babies, and come highly recommended
- Newton Baby’s trusty mattress pad washes up and dries like a dream
- Infants are sleeping better than ever on Newton Baby’s comfortable, breathable mattresses with high safety ratings
Cons
- Price may be too high
- Some concerns about quality
Newton Mattress offers free ground shipping to the 48 continental states. Additional rates apply for orders sent to Alaska and Hawaii. Shipping typically takes 3 to 7 business days and orders may arrive at separate times. Customers will receive a tracking number in their shipping confirmation email.
Newton Baby offers a hassle-free return policy for their products. Customers can return mattresses, bassinets, play yards, and pet beds within 100 nights from their due date. Furniture must be returned within 14 days of receipt in its original, unopened packaging, while other items must be returned within 30 days. Newton Baby provides prepaid return labels and refunds to the original payment method or store credit upon return initiation.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
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This brand offers products that are on the pricey side.
Sustainability Score
95
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100
This brand offers products that are on the pricey side.
Quality Score
95
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100
This brand offers products that are on the pricey side.
DTCetc Score
80
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100
This brand offers products that are on the pricey side.
Target Audience
Parents, Babies, Kids
Stereotype
Eco-conscious
Pricing Rating
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Sustainability Score
95
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100
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Quality Score
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100
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DTCetc Score
80
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100
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Lalo
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Coterie
Coterie is a high-performing diaper and baby wipe system. Our diapers are the most absorbent and wicking, with the cleanest materials. The Coterie™ app lets you connect with your child. Coterie™ is a must have for any parent seeking the highest performance products in every aspect of their child's life.
Speciality
DockATot
DockATot is a Swedish-designed, award-winning baby products company founded by Lisa Furuland Kotsianis in 2009. Our high-quality products, hand-sewn by expert craftspeople, are designed to provide a soothing and comfortable environment for babies. Our range of docks, nursing pillows, and play tents are free from harmful chemicals and perfect for tummy-time, play, relaxing, and diaper changes.
Speciality
Doona
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Speciality
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