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Youswim
Youswim is a swimwear brand founded in 2018 by London entrepreneurs Elise Wallbank and Julian Tali. With a focus on minimalist styles and fabric that is stretchy, durable, and fits snugly, Youswim offers stylish swimwear that is body positive and accommodating of changing body types. The brand has been featured in major media outlets such as Good Morning America, The New York Times, Women’s Health Magazine, Forbes, and Marie Claire.
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DTCetc’s Take
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Youswim is more than just a swimwear line; it's an empowering community that celebrates diverse and ever-changing bodies. Its mission is rooted in designing for the body you're currently inhabiting. Youswim appreciates the fluidity of our bodies and seeks to cater to this uniqueness with its innovative designs.
Their swimsuits come in two sizes: Stretch I and II, designed strategically to replace traditional sizing systems running from size 2 to 24 US. The suits are entirely made in England using premium quality OEKO-TEX® certified materials that feel like a second skin and adapt seamlessly as your body moves through water or on land.
Youswim attracts customers who value comfort, flexibility, and quality in their swimwear. Those who don't conform to traditional sizing and appreciate a body-positive approach will be drawn to Youswim's unique two-size-fits-all model.
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Here's what shoppers have to say:
- Youswim’s two-size-fits-all design is universally flattering and the material is nice and soft
- The brand has a great mission and the suits are very comfortable and versatile
- Youswim’s swimsuits come in a variety of fits and colors and they ship fast
- Youswim’s swimsuits are body-affirming and gender-neutral and they dry quickly in the sun
- Youswim’s swimsuits are high quality and get compliments
Cons
- The quality of the fabric is not up to par and may not hold up over time.
- The price point may not be worth it for the short lifespan of the suits.
- The sizing may not work for all body types.
- The manufacturing process may not be consistent, leading to potential defects.
- The brand may not offer anything unique compared to other swimwear brands.
Youswim offers free and fast shipping internationally. Customers are responsible for customs and duties charges. For US orders, Youswim ships from the US East Coast, and the delivery can be expected in 2-5 days.
Youswim's return policy allows customers to return items within 21 days of purchase for a full refund. To return an item, it must be unworn (except to try on), have all original tags attached, have the hygiene strip intact, be unwashed, and include both pieces. Returns within the US are subject to a $10 shipping fee. Items that have been worn, have had the tags removed, have the hygiene strip removed, have been washed, or are missing pieces cannot be returned. The company does not specify how long it takes to process a return.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
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This brand offers products that are on the pricey side.
Sustainability Score
80
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100
This brand offers products that are on the pricey side.
Quality Score
90
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This brand offers products that are on the pricey side.
DTCetc Score
80
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100
This brand offers products that are on the pricey side.
Target Audience
Women, body-positive
Stereotype
Body-positive
Pricing Rating
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Sustainability Score
80
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100
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Quality Score
90
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100
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DTCetc Score
80
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100
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