Best Beauty Brands

Dr. Squatch

Dr. Squatch is your personal apothecary of male grooming products. We create organic and natural handmade soap, a powerful anti-acne system in the form of an herbal face wash, and our award-winning beard oil that'll make any beard her most desired accessory.

Drunk Elephant

Although Drunk Elephant was only founded in 2013, we've already set the beauty world on fire. The name says it all. We're drunk with passion for making natural products that perform for skin. Ninety percent of what we make is crafted from just seven ingredients or less, and every ingredient is chosen for its ability to deliver antiaging power − in a unique, non-irritating way.

Duradry

Duradry is the leading brand in sweat-blocking products, founded in 2014 by Jack Benzaquen and Jacobo Plitman to provide relief to those suffering from hyperhidrosis and body odor. With over 250,000 customers, Duradry offers a variety of cruelty-free and vegan products, plus a 100-day free returns policy and subscription service.

Each and Every Deodorant

Each and Every is a clean beauty brand founded in 2017, offering all-natural deodorants and other products that emphasize ingredient transparency and gender-neutrality. All ingredients are verified as safe by the Environmental Working Group.

Eadem

Eadem offers inclusive, science-backed skincare for women of color. Their Smart Melanin™ Beauty technology caters to melanin-rich skin, resulting in effective, vetted products made by women of color.

EltaMD Sunscreen

EltaMD is a skincare and sun protection brand founded in 1988 by two entrepreneurs. Their products are free of synthetic fragrances, parabens, and dyes and formulated with antioxidants, making them safe for sensitive skin. As the no. 1 trusted and recommended professional sunscreen brand by US Dermatologists, EltaMD is dedicated to providing sun protection and education through their Sun Bus Mobile Skin Cancer Screening and Sun Safety Tour.

Estrid

Estrid is the razor brand for those who want to shave with a purpose. Their stainless steel razor is cruelty-free and made to last a lifetime, while their mission challenges gender-based discriminatory pricing.

Estrid Razor

Estrid Razor is a European razor brand founded in 2019 by Amanda Westerbom, Ben Eliass, and Alan Aygun. Their mission is to make shaving comfortable, affordable, and eco-friendly with high quality, vegan products, recyclable packaging, and climate compensation. They partner with Women for Women International, donating 1% of profits to female survivors of war. Estrid has been praised for their quality and affordability, making them a popular choice for a comfortable, eco-friendly shave.

Evenprime

Evenprime is a gender-neutral skincare brand founded in 2017 by Koh Kim. Its products are cruelty-free, vegan, and formulated with Korean chemists to suit all skin types. Evenprime has been featured in beauty publications and has a strong presence on Instagram with 13.5k followers. It celebrates Asian pop culture and offers free shipping with an order minimum to select international countries.

Everist

Everist is the go-to brand for eco-conscious individuals who want clean, convenient, and high-performing hair and skincare products. With a focus on sustainability, Everist makes eco easier for everyone.

Every Man Jack

Every Man Jack offers a range of men's personal care products that are clean, effective, and affordable. Their naturally derived ingredients and sustainable practices make them a brand that men can trust.

Everyday Humans

Everyday Humans is the go-to brand for urban beauty enthusiasts seeking high-quality, sustainable sunscreen products that cater to modern lifestyles. Their lightweight, natural-looking formulas are clinically vetted and multi-purpose, making sun care and skincare a breeze.

F Miller

F Miller's signature Face Oil nourishes all skin types, cultivating luminous skin. Their highly selective, holistically timeless, supportive essentials offer everything you need and nothing you don't.

FFern

FFern is a Somerset-based natural fragrance brand that offers organic, vegan, and sustainably sourced fragrances. Each season, the company blends just one bottle for each of their production ledger names, ensuring top-quality ingredients and craftsmanship.

Faace

Faace is a natural skincare brand committed to simplicity and sustainability. Their versatile masks offer results-driven solutions to common skin concerns while supporting social causes like period poverty and menopause awareness.

Face Gym

Face Gym is the ultimate gym for your face, with 13 global locations and a unique methodology that uses exercise moves to boost collagen, lift, sculpt, tighten, and brighten skin. Their award-winning skincare and advanced technology tools promise to transform your skin and give you ultimate skin confidence.

Face Theory

Face Theory offers effective and affordable vegan and cruelty-free skincare solutions that celebrate authenticity and empower its community. With sustainable packaging and a 365-day money-back guarantee, it's beauty with reason.

Facile

Facile Skincare offers a simplified yet effective skincare regimen with non-toxic, feel-good ingredients. Their advanced technology and vegan, cruelty-free products cater to those who value ethical beauty.

Faculty

Faculty is the ultimate brand for self-expression and personal growth. Their carefully designed accessories cater to any taste, allowing customers to be whoever they want to be. Embracing strengths, not weaknesses, Faculty empowers customers to reach their full potential.

Fatco

FATCO Skincare products are innovative, high-quality, and effective. Made with tallow and proven to be extremely nourishing for dry, oily &amp, normal skin. Great for eczema! All of our products are proudly made in the USA, free of all the nasties (parabens, fillers, toxic preservatives) you don't want to put on your skin. We offer free shipping over $50!"

Fenty Beauty

Fenty Beauty is a global beauty brand by Rihanna that celebrates diversity and inclusivity, offering makeup products for all skin types and shades. With millions of views and positive customer reviews, Fenty Beauty is a leader in the beauty industry.

Fig.1

Fig.1 Beauty offers expert-developed, refillable skincare products with science-backed ingredients and clinically proven claims. Their sustainable packaging and personalized advice from in-house estheticians make them a standout in the skincare industry.

Firsthand

Introducing Firsthand: Real Care, Real Good. This brand is committed to putting people first by using clean ingredients and sustainable sourcing. Trust and connection are at the heart of their mission.

Flamingo

Flamingo is a personal care brand that takes body care seriously. Their high-quality products are designed to support women's personal care routines and help them show up as themselves in public. With years of experience and expertise, Flamingo is perfect for customers who prioritize personal care and value investing in themselves.

Flamingo Estate

Flamingo Estate offers slow-made, sustainable products grown on-site or sourced from farmers. With ingredients like sage and tomato, they celebrate intimacy and the natural world for a radical pleasure experience.

Florence By Mills

Florence By Mills is a natural, clean beauty brand founded by Millie Bobby Brown. Our mission is to redefine beauty on our own terms and provide eco-conscious makeup and skincare products that are free of phthalates, parabens, and sulfates. We are cruelty-free and vegan, and donate to the Olivia Hope Foundation.

Follain Skincare

Follain Skincare is a clean beauty brand founded in 2013 by Tara Foley with a mission to provide safe and effective personal care products. Their products are rigorously tested and free from potentially harmful ingredients, and they are committed to educating their customers on how their products can impact their health. Follain has been featured in publications like Business Insider and the Boston Globe, and they offer a comprehensive range of skincare, bath and body, and hair products.

Formulate Hair Care

Formulate Hair Care is a personalized cosmetic company founded in 2019 in San Francisco, California. Customers can create their own tailored shampoos and conditioners with the help of an online quiz and recyclable packaging. Formulate offers a wide range of products for both men and women.

Forte Series

Forte Series is a brand that caters to guys who want to look their best with minimal effort. Their high-quality grooming products and honest education make achieving a polished and confident look effortless.

Frank Body

Frank Body is an Australian skincare brand founded in 2013 in Melbourne, offering vegan, cruelty-free coffee-infused scrubs, lotions, masks, cosmetics, and hair care. Their products are designed to promote healthy, clear skin, and have gained notoriety from top media outlets and highly positive reviews.

Frankli

Introducing Frankli, the ethical, sustainable, and inclusive razor brand revolutionizing the shaving industry. With premium materials and a commitment to sustainability, Frankli offers a range of reusable razors suitable for all genders and skin types. Make a positive impact on the environment while enjoying a superior shaving experience.

Freck Beauty Makeup

Freck Beauty Makeup is a clean beauty brand founded in 2017 by Remi Brixton, proudly supporting LGBTTQQIAAP rights and Black Lives Matter. Their vegan, cruelty-free makeup products have been praised by Forbes, Byrdie, and Glamour, and have received hundreds of positive reviews from customers.

From Yours

From Yours is the ultimate skincare brand for eco-conscious enthusiasts. Their personalized routines use clean, active ingredients and 100% recyclable packaging, making self-care easy and sustainable.

Frownies

Founded in 1889, Frownies is a family-owned business dedicated to providing natural and organic products that help women age gracefully. Endorsed by celebrities and featured in major magazines, Frownies offers a range of products including patches, serums, and gels made with natural and organic ingredients. An alternative to expensive and invasive Botox surgery, Frownies also offers a 30-day money-back guarantee.

Function of Beauty

Function of Beauty believes that beauty can be personalized. With a fast and easy hair, body, and skin quiz it's never been easier to discover products that work for you. Free shipping and returns, cruelty-, sulfate- and paraben-free.

Fur

Fur Oil is an all-natural, full-body skin and hair treatment brand founded in 2014 by best friends Laura Schubert and Lillian Tung. Their facial-grade, vegan, cruelty-free, and non-toxic products have been dermatologically and gynaecologically tested, and have been praised by Emma Watson. Fur Oil is committed to inclusivity, offering a personalized product quiz and rewards for membership.

Fussy

Fussy is a sustainable personal care brand that prioritizes both personal and environmental well-being. Their science-backed, eco-friendly products are designed to eliminate single-use plastic waste, making them a must-have for eco-conscious shoppers.

Futurewise

Futurewise is a vegan and plant-derived skincare brand that focuses on hydration and moisturization. Their Slugging System delivers layers of intense hydration and promotes better absorption of other skincare products.

Geologie

Geologie delivers personalized skincare solutions for men with inclusive products and an assessment process to identify skin needs. Endorsements from notable figures signify trust and effectiveness.

Gilda Liljeblad

Introducing Gilda Liljeblad, the skincare brand that prioritizes your needs. With scientifically proven ingredients and extensive knowledge, their effective solutions will give you the healthy, beautiful skin you desire.

Gisou

Gisou is a hair brand created by Iranian-Canadian model and entrepreneur Negin Mirsalehi. The brand provides luxury hair care products that are designed to nourish and protect the hair. The products are made with natural ingredients and use a unique oil-infusion technology to help keep the hair healthy and hydrated.

Gladskin

Gladskin is a Swiss skincare brand founded in 2005 by dermatologists and university scientists. Their clinically-tested eczema creams, irritant lotions, and other topical formulas are free of harmful substances and designed to restore the complexion’s microbiome. They are dedicated to philanthropic initiatives, donating a portion of their revenue to related organizations. Featured in Vogue, Who What Wear, Entrepreneur, and Inc. Magazine.

Glaize

Introducing Glaize, the female-founded nail care brand revolutionizing the industry with sustainable, convenient, and stunning 'Stick N Mix' nail art stickers. Achieve eye-catching designs effortlessly while supporting female artists.

Glamnetic

Home to the highest quality Magnetic Lashes and Magnetic Eyeliner and the World's first colored magnetic lashes. #Beglamnetic Shop Now

Glossier

At Glossier, we believe beauty should be easy and enjoyable. We're creating the new beauty essentials: a simple skincare routine and an easy-to-use foundation for everyday skin. We also believe that the way to make lives better is to focus our efforts on ourselves. After all, isn't that where it starts? We contribute 10% of all sales to causes like environmental protections, education, and more. Plus we have free shipping both ways!

Glow hub

Glow Hub's vegan and cruelty-free skincare formulas combine natural actives with gentle science for effective yet gentle solutions. Their personalized routines and affordable prices make them perfect for skincare novices and lazy beauty enthusiasts.

Good Dye Young

Good Dye Young is a vegan and cruelty-free hair dye brand founded in Nashville, TN by Hayley Williams of Paramore and her hairstylist, Brian O'Connor. With its puns, recyclable packaging, and commitment to self-expression, Good Dye Young offers a wide range of products, including semi-permanent dye, lighteners, hair makeup, hair care tools, and apparel.

Good Light

Good Light is the beauty brand that celebrates authenticity, diversity, and inclusivity. Their clean, vegan, and cruelty-free products are sustainably produced, and 1% of sales go to True Colors United.

Good Molecules

Good Molecules is a science-backed skincare brand that offers fuss-free essentials with vegan, fragrance-free ingredients like niacinamide and hyaluronic acid. Founded in 2019, Good Molecules is focused on safety, efficacy, and affordability, making results-driven beauty accessible to all.

Good Science Beauty

Good Science Beauty is a scientifically advanced skincare brand that uses biotech research and unique delivery technology to make a real difference in people's lives. Their products are designed to meet the needs of modern consumers who value high-quality, effective skincare backed by science.

Guide Beauty

Guide Beauty is a cruelty-free and vegan-certified cosmetics brand that offers innovative tools and formulations for all skill levels. Their focus on inclusivity empowers all makeup users, with high-quality products that are both beautiful and functional.

Gussi

Get salon-quality hair at home with Gussi's non-toxic and cruelty-free products. Their DIY keratin treatments and keratin-infused shampoos and conditioners work on all hair types for nourishment and repair.

HAUS LABS

HAUS LABS is a vegan and cruelty-free cosmetics company founded by Lady Gaga in 2019. It offers a wide collection of makeup products to beauty lovers and beginner makeup artists, and emphasizes self-love and acceptance for everyone. It has been featured in prominent media outlets like Cosmopolitan, Vogue and Harper's Bazaar.

Haeckels

Haeckels is the ultimate eco-conscious brand, using seaweed as the base for their all-natural, anti-bacterial, and skin rebuilding skincare products. Their commitment to sustainability and waste reduction is reflected in their fully recyclable or compostable packaging.

Hairstory Hair Care

Hairstory Hair Care is a no-nonsense professional hair care brand founded by two Bumble & Bumble executives that uses only essential ingredients and naturally-derived necessities to help people embrace their hair and the environment.

Haleys

Haleys, the beauty brand founded by chemist Ashley Ocampo, offers high-performance, full-coverage makeup products that are vegan, cruelty-free, and free of harmful ingredients. Perfect for those who value smart beauty.

Hally Hair

Hally Hair is the perfect brand for those who want to experiment with hair color confidently and express themselves through color. With a focus on positivity, fluidity, and inclusivity, Hally offers fun, simple, and safe hair color products for the next generation. Plus, Hally cares deeply about mental health and supports marginalized voices and mental health initiatives, partnering with non-profit organizations such as Sad Girls Club, Active Minds, and Trans Lifeline to support their cause.

Hanacure

Hanacure creates efficient and effective solutions for healthy skin. Experience cross-functional skincare that delivers professional-level results at an affordable price. With over 20 skincare professionals located nationwide, Hanacure’s team of experts can bring the power of Hanacure to your doorstep or

Hanahana Beauty

Discover the transformative power of self-care with Hanahana Beauty. Their ethically sourced skincare products nourish and rejuvenate the skin, while making a positive impact on communities in Tamale, Ghana.

Hanni

Hanni offers a range of gentle and hydrating razors that provide a smooth and satisfying shaving experience without razor burn, irritation, or ingrown hairs. Say hello to Hanni smooth.

Hanz de Fuko

Discover the award-winning hair care line, Hanz de Fuko. Embrace your individuality with their high-quality products that allow you to express your unique style and personality. Elevate your hair game with Hanz de Fuko.

Hapa Kristin

Hapa Kristin's lenses are the perfect way to express daily emotions in a unique and creative way. With a variety of colors and patterns, these lenses are perfect for fashion-forward individuals who want to make a bold statement.

Harry's

Harry's mission is to redefine the way men shop for and maintain their grooming products. They have always been a brand that has been innovative with taking care of men's shaving routines since 2013 when they first launched. Their new retail stores are just another example of the innovation and newness that Harry's has brought to men's grooming products.

Harry’s Razors

Harry's is a US-based men's grooming brand founded in 2012 by Andy Katz-Mayfield and Jeff Raider. They specialize in providing high-quality, comfortable and affordable razors, skincare and haircare products that are paraben-free, sulfate-free and not tested on animals. Harry's offers a convenient subscription service to deliver their products right to your door, with an option to get a refund if you don't love your order.

HeTime

HeTime is a men's skincare brand that promotes positivity and healthy habits. Created by experts, their innovative formulas and ingredients help men look and feel better. While formulated for men, anyone can enjoy their uniquely compelling products.

Heath

Heath is a British grooming brand that caters to the needs of the urban man. With a focus on simplicity and effectiveness, their natural products provide protection against environmental aggressors while offering a moment of relaxation and rebalancing.

Hello Sunday

Hello Sunday is the go-to brand for affordable, multi-faceted, and sustainable suncare and skincare products. Their innovative formulas and commitment to protecting the environment make it a go-to choice for eco-conscious consumers looking to incorporate SPF into their daily routines.

Henry Rose

Henry Rose is a genderless perfumery founded by Michelle Pfeiffer in 2019, offering a range of non-toxic and cruelty-free products from Eau de Parfums to candles. Their products have been featured in major publications like Vogue and Allure, and have won two Allure Best of Beauty Awards.

Herbhubsweden

Discover Herbhubsweden, the natural hair care brand that's revolutionizing the industry. With a commitment to organic ingredients and a non-toxic environment, their plant-based products promote healthy hair and a healthier planet.

Herbivore Botanicals

Herbivore Botanicals is an all-natural, vegan skincare and wellness brand founded in 2011 by Seattle-based couple Julia Willis and Alexander Kummerow. Their products are made with ethically sourced materials and are committed to sustainable practices, donating 15% of sales to the ACLU and the Standing Rock Medic + Healer Council. Their skincare options include serums, cleansers, masks, oils, body scrubs and more, all made with organic, vegan, and all-natural ingredients.

Hero Cosmetics

Hero Cosmetics is an NYC-based skincare brand founded in 2017. Our clean and effective products, such as cleansers, moisturizers, toners, and pimple patches, have been featured in BuzzFeed, Insider, Elle, and Allure magazine. We offer Quadpay and student discounts, plus a rewards program for customers.

HeySilkySkin

Our clinically proven handset reduces unwanted hair in as little as 1 use! Ask yourself how much you'd pay to reduce unwanted body hair? The average clinic charge for laser hair removal is $300. Would you pay it? Now you can do it for less with our handset, which costs less than that, and will have you silky smooth in even less time!

Heyday Skincare

Heyday Skincare provides everyday expert skincare and empowers individuals with personalized treatments, progressive products, and professional guidance. They are dedicated to making expert skincare personal, approachable, and integral to everyone's routine for their best selves.

Hickap

Introducing Hickap, the Swedish skincare and makeup brand that combines high-quality products with fair prices. With a focus on sustainability and animal welfare, Hickap delivers directly from their factory to your bathroom. Look and feel your best without breaking the bank.

Hiki

Hiki is the vegan and cruelty-free brand that caters to real bodies in motion. Their all-natural, gender-neutral, and ethically sourced products leave no residue and foster inclusiveness within their community.

Horace

Horace is the natural skincare brand for men who want effective, easy-to-use products that cater to all skin types. With a commitment to co-creation and customer feedback, Horace is the perfect choice for those who want to feel confident and cared for with simple, high-quality skincare solutions.

Hourglass Cosmetics

Hourglass Cosmetics is a luxury beauty brand revolutionizing the industry with its vegan and cruelty-free products. With innovative formulas and sustainable packaging, Hourglass aligns with your values while delivering high-performance cosmetics.

House Plant

House Plant, founded by actor Seth Rogen, offers a curated selection of stylish smoking accessories and home decor. Craftsmanship and elevated design are at the forefront of this brand, providing customers with unique options to enhance their lifestyle.

Humanrace

Created by Pharrell Williams, Humanrace is a wellness company specialising in the areas of health, physical fitness and positive mental attitude. From wearable technology to grounded travel experiences and modern urban lifestyles, we seek to encourage our audience to live their best life possible.

Huron

Huron Skincare is an affordable men's personal care brand offering premium, vegan and cruelty-free skincare products with 100% recyclable packaging, free of parabens, sulfates, phthalates, silicones, and aluminum. Founded in 2018 by Matt Mullenax and Matt Teri, Huron has been featured in Forbes, GQ, The New York Times, and Vogue.

ILIA

ILIA is a clean beauty brand that merges skincare and makeup, using potent formulas with active ingredients to protect and revive your skin. Their sustainable packaging is a plus.

ITEM Beauty

ITEM Beauty is a clean, cruelty-free makeup and skincare brand founded by TikTok star Addison Rae Easterling and Madeby Collective. It features science-driven ingredients, free of harmful ingredients, and offers a tight and potent collection of makeup and skincare at affordable prices.

Ingredients

Ingredients is a wellness-focused brand committed to purity and efficacy. Their plant-based products feature transparent labeling and high dosages for maximum benefits, perfect for those seeking natural solutions for optimal wellness.

Inkbox

Inkbox offers semi-permanent tattoos, artist-created designs, and custom options for those looking to experiment with tattoos without the commitment. A go-to destination for tattoo enthusiasts worldwide.

Innbeauty Project

Innbeauty Project offers effective, affordable skincare with clinically proven active ingredients. The vegan and cruelty-free brand is committed to sustainability, funding the removal and recycling of two units of plastic for every product sold.

Ipsy

Discover your unique beauty with Ipsy, the beauty brand that celebrates individuality and empowers its community. Get personalized beauty products and connect with like-minded beauty enthusiasts. Shine bright every day.

Jack Henry

Jack Henry is the ultimate self-care brand for those who prioritize wellness. Their clean and sustainable formulations are made with ethically sourced ingredients, making your routine a pleasure, not a chore.

Jeffree Star Cosmetics

The original, Jeffree Star, cosmetic line brings you the brightest semi-matte liquid lipsticks in high fashion colors. Our cosmetic products will give you the edgy and unique look you desire for any occasion, at a price that won't break the bank.

Jill Razor

Jill Razor is an American company founded by beauty enthusiast Meagan Carboney in 2020. It offers small handheld razors specifically designed for women's faces, with beautiful packaging, storage case and cleaning cloth. It has been featured on beauty websites and provides detailed instructions, free US shipping and the option to purchase one-time orders or subscriptions.

Jode-Ian

This natural and effective skincare line was formulated with incredible ingredients that are ethically sourced, and Scientifically proven to be effective to the skin. Each ingredient is naturally pure—never blended with toxins or harmful filler products. We know your skin deserves only the best, so we've done our homework (and we've done a ton of research).

Jones Road

Jones Road, founded by makeup artist Bobbi Brown, offers clean, high-performance makeup products that work on every skin type and tone. With strict guidelines eliminating harmful ingredients, achieve a natural no-makeup look effortlessly.

Journ

Journ is a skincare-focused-cosmetics brand that offers efficacious products for women with medium to deeper skin tones. Their products are designed to conceal specific skin concerns for a flawless look while also helping to improve them over time. The brand is dedicated to creating a more inclusive beauty industry and empowering women along their unique journey.

Juno and Co

Juno and Co is a modern beauty brand founded by Mira Torres and Kyle Jiang in 2017. They offer high-performance cosmetic sponges, a clean and cruelty-free skincare line, and bundles to help simplify daily routines. Their products have been featured in popular publications like Forbes, Byrdie, and Glossy.

Jupiter

Jupiter Hair Care is a New York-based cosmetics brand that offers a selection of good-for-you hair care products. Founded in 2020 by Robbie Salter and Ross Goodhart, their products are free of parabens, sulfates, and phthalates, sustainably packaged, safe for color and chemically-treated hair, vegan, and cruelty-free. They have been featured in The Zoe Report, Allure Magazine, and Vogue.

KNC Beauty

KNC Beauty is a must-try brand for anyone seeking all-natural, vegan, and chemical-free beauty products. With a focus on key areas of the face, their collection offers effective and fun solutions with creative pop culture-inspired packaging.

KNOW

KNOW, founded by Vanessa Hudgens and beauty entrepreneur Mary Berry, offers elegant and effective skincare solutions with natural, vegan ingredients. Their targeted products address real skin problems and have won numerous industry awards.

Kaja Beauty

Kaja Beauty offers cruelty-free K-beauty products with adorable packaging and sensorial formulas that encourage creativity with makeup. Their high-quality and innovative products are as cute as they are good.

Keeps

Keeps is a doctor-recommended hair loss treatment platform that allows you to get started immediately on the only FDA-approved hair loss treatments. It offers a consultation, doctor diagnosis of your type of hair loss, and matching to appropriate treatments for you.

Kester Black

Kester Black offers a range of vegan and sustainable nail care and lipstick products that deliver high-quality results. Recognized as the most ethical beauty brand, customers can feel good about their beauty routine while looking and feeling their best.

Keys Soulcare

Keys Soulcare is a wellness brand founded by Alicia Keys that promotes mental and physical well-being. Our clean and cruelty-free products are certified by the American Board of Dermatology and are designed to help people create moments of self-love and acceptance. We offer affordable prices, free shipping, international shipping, and payment plans.