DTC brands have access to a huge, untapped market of consumers. By building their own e-commerce platforms and leveraging social media, these brands can reach millions of customers with minimal marketing costs.
We are in the midst of a significant shift in consumer behavior. Today, consumers are empowered with all sorts of information and the ability to access it whenever and wherever they want. They have endless choices for purchasing products—in person, online, and on mobile—and even more choices for interacting with brands.
Brands today typically start online, before finding their footing in a newly evolving omnichannel landscape. They might start from a big creator or talented operator, launch online, before finding winning products to distribute in brick & mortar.
DTC brands typically save on costs by avoiding distributors and offering their goods directly from their own warehouse to their end customer. In a competitive landscape, brands compete for a growing number of consumers online. Here are some of the top DTC brands to watch in 2024 and beyond.
Jawzrsize is a revolutionary fitness device that combines strength training and face firming into one. Simply put your chin through the jaw harness, adjust the weight dial to increase resistance, and train your muscles for a tighter face and jawline. A truly innovative workout for your face.
Javy Coffee is a brand of organic, fair-trade sourced coffee concentrate founded by Jacksonville, Florida natives Justin Kemperman and Brandon Monaghan. Their products are non-GMO, gluten-free, and contain no fat, sugar, or calories - perfect for those looking for a guilt-free indulgence.
Javy Coffee is the perfect choice for coffee lovers who want to indulge in a delicious cup of coffee while also supporting a brand that is committed to ethical and sustainable practices.
Janji is more than just a running apparel brand, it's a responsible and sustainable company committed to expanding access to clean water around the world. Their limited-run collections are made with ethically-sourced materials and designed to last longer.
Jambys is a Brooklyn-based loungewear brand founded by Andrew Goble and Jack Ambrose, offering high-performance apparel designed for comfort and versatility. Their unique blend of MicroModal fabric and French Terry cloth creates the perfect balance of style and comfort. With a wide range of sizes and a 77-day guarantee, Jambys helps make time spent at home enjoyable and fulfilling.
Jaded London is a United Kingdom-based e-commerce apparel retailer that sells men's and women's Clothing. Jaded London designs for those who are not afraid of breaking boundries. Their cutting-edge garments feature unique colorful prints that promise to catch eyes while worn in the streets.
Jack Henry is the ultimate self-care brand for those who prioritize wellness. Their clean and sustainable formulations are made with ethically sourced ingredients, making your routine a pleasure, not a chore.
Jack Erwin is a United States-based comfortable apparel retailer that sells men's and women's Footwear. Jack Erwin makes high-quality timeless shoes that are elegant and versatile . Inspired in the streets of New York City, Jack Erwin's shoes are made to walk comfortably throughout any season.
J. Hilburn is a United States-based luxury apparel retailer that sells men's Clothing. J. Hilburn makes costum garments from high quality materials designed uniquely to fit their costumer's built and lifetyle. With exceptional tailoring skills, J. Hilburn guarantees a life-long piece that fits your body and personality perfectly.
Ivory Ella is a United States-based e-commerce apparel retailer that sells women's Clothing. Ivory Ella dedicates to saving the elephants with their for-profit sustainable clothing. Their comfortable and trendy styles promise to do some good in the world.
ITEM Beauty is a clean, cruelty-free makeup and skincare brand founded by TikTok star Addison Rae Easterling and Madeby Collective. It features science-driven ingredients, free of harmful ingredients, and offers a tight and potent collection of makeup and skincare at affordable prices.
Our Itch Flea Treatment kills fleas on your dog or cat immediately, and their eggs in your home.
Italic is a direct-to-consumer retailer offering high-quality apparel, accessories, and homeware made by the same hands that produce collections for top-of-the-line designers, at up to 80% less than competitors. Praised by Bloomberg, The Wall Street Journal, Vogue, and Food & Wine, Italic offers 1000+ products with free shipping over $50 and a 30-day money-back guarantee with free returns.
Ira offers guilt-free and comfortable period experience with their sustainable and transparent products. Their commitment to sustainability empowers customers to advocate for period rights as human rights. Shop online or in-person.
Ipsa offers convenient and delicious frozen meals without sacrificing taste, nutrition, or quality. Their focus on top-quality ingredients and creativity ensures a superb meal any night of the week for even the most discerning foodie.
ION is the ultimate brand for conscious consumers who care about their health and the planet. Their products support the body's natural healing process and are made with sustainable materials, all while promoting regenerative agriculture.
Interior Define is your solution for custom furniture online. With over 100 fabrics to choose from, 15 collections, 20 legs, and multiple lengths & depths, all at the click of a button. Interior Define: where you choose it, we make it.
We design and develop tools to bring change to the world—how we feel, perform, and live. Our current products include The Five Minute Journal and Productivity Planner. We're now working on our next adventure… watch this space!
Inside Weather is a custom-made furniture company founded in 2018 by Andy Beering and Susan Dalton. Their products are made with minimal waste, shipped from the US, and offer an extensive range of customization options.
Innbeauty Project offers effective, affordable skincare with clinically proven active ingredients. The vegan and cruelty-free brand is committed to sustainability, funding the removal and recycling of two units of plastic for every product sold.
Discover your innate ability to be healthy and happy with Innate Co. This science-backed health lifestyle brand offers a range of products, including supplements and probiotics, to make gut health simple.
Inkbox offers semi-permanent tattoos, artist-created designs, and custom options for those looking to experiment with tattoos without the commitment. A go-to destination for tattoo enthusiasts worldwide.
Inhale Health is a biotech company founded in 2014 by Daniel Wolf Shapiro and Mario Danek with the goal of making healthier choices easier. Our products are made with US-sourced ingredients and no nicotine, vitamin E, propylene glycol, or diacetyl. Our easy-to-use vaporizers provide a pocket-friendly, bioavailable source of caffeine, nutrients, melatonin, and hemp oil. Get your monthly bundle with our subscription plan.
Ingredients is a wellness-focused brand committed to purity and efficacy. Their plant-based products feature transparent labeling and high dosages for maximum benefits, perfect for those seeking natural solutions for optimal wellness.
Infinite Objects is a digital meets physical brand founded in 2018 by Joe Saavedra. It celebrates moving images and makes them collectible again with its video prints, held together by an acrylic or bamboo frame. Featured in Time Magazine's Best Inventions of 2020, WWD, TechCrunch, and The Wall Street Journal, Infinite Objects has partnered with the NBA, collaborated with artists, and has had over 55 artist video print launches exclusive to the brand. Customers can choose from hundreds of video prints, have access to exclusive art, and can even create their own custom print.
Industry West is a contemporary furniture and decor brand founded in 2011 by husband and wife duo Jordan and Anne England. With their mission to design and distribute high-quality furniture at an accessible price point, they offer modern, industrial, and contemporary pieces crafted from quality materials, backed by 1-10 year warranties and financing options. Industry West has earned features in popular magazines and media outlets, such as House Beautiful, HGTV Magazine, and Architectural Digest.
Indochino is a Canada-based consumer-centric apparel retailer that sells men's Clothing. Indochino makes made-to-measure garments to ensure the perfect fit in suits, blazers, and casual wear. By offering a large range of fabrics and personalization options, Indochino helps its costumers create the perfect outfit for them.
Index is a brand that offers functional, essential garments with a flawless fit and enduring quality. Their commitment to innovation and ecological advancement makes them a popular choice for those seeking well-crafted garments.
Indestructible Shoes is a United States-based comfortable apparel retailer that sells men's Footwear. Indestructible Shoes was born from the need of a work shoe that was comfortable, stylish, and slip-resistant. By using lightweight, top quality materials, Indestructible Shoes created an "all-in-one" shoe that protects your feet and excels in any environment.
INBLOOM, a brand founded by herbalists and certified nutritionists, offers complete nourishment for a healthier life. Their synergistic blends are formulated holistically, pairing natural, whole foods and plants for immediate and long-term benefits. With sustainable sourcing and earth-friendly packaging, INBLOOM appeals to those looking for a healthier lifestyle.
Inamorata is a fashion brand founded by Emily Ratajkowski, primarily known for its swimwear line. The brand was established in 2017 and designs swimwear to be stylish, comfortable, and flattering, with a range of sizes and styles to suit different body types and preferences. In addition to swimwear, the brand also offers a selection of clothing and accessories, including tops, bottoms, dresses, and cover-ups. Inamorata is known for its commitment to high-quality materials and craftsmanship, as well as its focus on creating pieces that are both fashionable and functional.
Imperfect Foods is a subscription-based produce delivery company that works to eliminate food waste by delivering surplus, discontinued, and imperfect-looking produce straight to customers' doors. Through their Feeding the Change grant program, Imperfect Foods has saved 139 million pounds of food from going to waste. Customers can customize their box with add-ons and enjoy reduced-cost boxes for low-income households.
Immi: The healthier way to enjoy ramen. Founded by two food-loving entrepreneurs, Immi offers nutrient-packed products that pay homage to their favorite foods, without sacrificing taste. Perfect for health-conscious foodies.
Illesteva is an Italian-made eyewear brand founded in 2010 by Daniel Silberman in NYC. Known for its stylish and functional sunglasses, prescription glasses and accessories, Illesteva has gained global recognition and has a strong presence in various media outlets. Its glasses are designed with acetate lenses and stainless steel frames for a comfortable and stylish fit.
ILIA is a clean beauty brand that merges skincare and makeup, using potent formulas with active ingredients to protect and revive your skin. Their sustainable packaging is a plus.
IKU is a plant-based eatery that offers simple macrobiotic meals made from ingredients sourced from nature. Their vegan dishes are perfect for eco-conscious consumers who want to eat well and live well while respecting the planet.
Experience a natural energy boost without the jitters or crash with IKÓ: MATÉ. Made from South American Maté leaves, this sustainable brand is perfect for nature enthusiasts seeking a refreshing herbal drink.
IGNITE is the best CBD brand on the market – we are a premium, full-spectrum hemp product manufacturer with in-house lab testing capabilities and batch tracking technology. We were founded by Dan Bilzerian, and our product line is named for his lifestyle, fit, fast, and fun. Our brands all prepare our customers to IGNITE their passion.
Iffley Road is the ultimate running gear brand for those who want to look stylish while getting fit. With a range of high-quality gear and collaborations with other top brands, it's perfect for any active lifestyle.
Ice Barrel's cold therapy products offer a unique experience that helps customers explore their potential and achieve better mental and emotional health. Perfect for those struggling with stress, anxiety, and depression.
I.AM.GIA is a United States-based modern apparel retailer that sells women's Clothing. I.AM.GIA offers a unique approach to fashion with their trend-setting designs. As seen on celebrities, I.AM.GIA. has the most stylish, sexy designs that inspire confidence.
I Saw It First is a United Kingdom-based trendy apparel retailer that sells women's Clothing. I Saw It First is a fast fashion company that offers the latest trends in fashion every week. Their celebrity-inspired clothing is dedicated to making women feel confident and glamorous at an affordable price.
Headquartered in Melbourne, HYPOP is a leading Australian retail and supplier of photographic equipment to enthusiasts, both amateur and professional. We have all of the latest photographic equipment at the best prices. We supply Australian photographic equipment from brands such as Fluke, Olympus, Panasonic, Metz, Olympus and many more. Our dedicated team are ready to help with your next purchase.
Hyperice is a high-tech orthopedic device company founded in 2012 by Anthony Katz. It provides lightweight, comfortable and easy-to-use products to help athletes, fitness enthusiasts and everyday people feel better after strenuous exercise. With major sports league partnerships and renowned athletes, such as Lebron James, Naomi Osaka and Patrick Mahomes, backing them up, Hyperice is dedicated to helping people move better and feel better.
Hyper Denim is a United States-based casual apparel retailer that sells men's Clothing. Hyper Denim offers fashionable yet comfortable garments inspired by streetwear . Whether you are looking for the perfect pants for some pair of shoes, or you simply like looking good, Hyper Denim wants to help you make it happen.
Hylo is the eco-conscious brand for runners who want to protect the planet while still crushing their goals. With science in their soles and renewability in their materials, Hylo is innovating for a sustainable future.
Hydrow offers an immersive and inclusive rowing experience, with elite Athletes leading every workout and access to the world's most beautiful waterways. It's a fitness community that values whole health and wellbeing.
Hydro Flask is a brand that was founded in 2009 with the mission to reduce single-use plastics and inspire outdoor exploration. Their products are made with TempShield technology, are affordable, BPA and phthalate-free, and come with a lifetime warranty. They also partner with Parks For All and have donated over $1.9 million to 122+ nonprofits.
Hydrant's science-backed electrolyte drink mix combats dehydration for a more energized and focused you. Custom plans and members-only perks create a comprehensive wellness experience.
HVMN Ketone was made for those looking for an extra energy boost, or who are following a ketogenic diet. HVMN Ketone tastes great and is the world's only ketone product that goes through a rigorous third party lab testing to ensure the formulas are safe and effective.
Hux simplifies nutrition with accessible, beautiful supplements that promote balance and stability. Their science-backed formulations offer a daily edge for wellness routines. Find your path with Hux.
Hurr Collective is a sustainable designer fashion rental brand founded in 2017 by Victoria Prew. Customers can rent designer clothing, bags, and accessories for a fraction of the retail price and featured in publications such as Forbes, Who What Wear, and Vanity Fair.
Huron Skincare is an affordable men's personal care brand offering premium, vegan and cruelty-free skincare products with 100% recyclable packaging, free of parabens, sulfates, phthalates, silicones, and aluminum. Founded in 2018 by Matt Mullenax and Matt Teri, Huron has been featured in Forbes, GQ, The New York Times, and Vogue.
Huppy's toothpaste tablets are the perfect blend of sustainability and oral care. With ethically sourced ingredients and recyclable packaging, this vegan and non-GMO brand is committed to making a difference.
Hungryroot is your personal grocery store, so you always have the ingredients at your fingertips to make the delicious recipes you want to eat. We deliver healthy food straight to your home or office. And now we're in the kitchen with you—helping you cook meals from the heart, based on our ingredient inspiration. We'll send recipes, shopping lists and more.
Hungry Harvest is a food delivery subscription company that rescues wasted fresh fruits and vegetables, saving at least 10 lbs of food waste per delivery. Founded in 2014 by Evan Lutz and featured on Shark Tank, Hungry Harvest provides a great variety of healthy fruits and vegetables at an affordable price, with free shipping for orders over $30 and a donation of two to three pounds of produce for each box purchased.
Hummingway is the Whole Cycle Wellness™ brand that empowers individuals to take control of their health. With direct information and care products, Hummingway offers a comprehensive solution to address the entire cycle, not just isolated phases.
Created by Pharrell Williams, Humanrace is a wellness company specialising in the areas of health, physical fitness and positive mental attitude. From wearable technology to grounded travel experiences and modern urban lifestyles, we seek to encourage our audience to live their best life possible.
HUM Nutrition is a leading supplement brand founded in 2012 that offers high-quality, natural products such as nutritional blends, probiotics, and herbal formulas. Their Raw Beauty green powder is made with 30+ superfoods, including antioxidants, adaptogens, and probiotics, and is designed to boost energy levels, support the immune system, and improve skin. It has been featured in major publications such as Forbes, Allure, Vogue, and Well+Good.
Huel is a nutritionally complete food, so all you need to sustain yourself is Huel and water. It is made with easily obtained ingredients in the U.K. It is a ready-to-drink meal alternative designed to be a wholesome, convenient way of eating for anyone looking to improve their health and fitness regime.
Hubble contacts are a breakthrough in affordable daily contact lenses. They're soft, comfortable and naturally clear. Hubble is one of the most affordable soft contact lenses you can buy, but they're not just affordable. Hubble contacts are also designed using advanced technology to give clearer vision and sharper eyesight than other brands.
HOWLER BROTHERS is a United States-based athletic apparel retailer that sells men's Clothing. HOWLER BROTHERS takes a modern approach to sportswear by getting inspiration from geography, fashion, and art. At HOWLER BROTHERS every piece is made with functionality and durability in mind, stirring away from trends that only last a while .
Howl is a premium sexual wellness brand that promotes sex positivity and inclusivity. Their CBD-infused products are made with high-quality, natural ingredients that enhance sexual experiences and promote self-care. Perfect for those who value wellness and inclusivity.
How We Roll (HWRco.) is the eco-friendly brand that's got us on a roll towards minimising our impact. Their sustainable alternatives and support for local artists and charities make them a must-try.
House Plant Shop is the online plant nursery founded by childhood friends Andy Burde and Tristan Schmitt in 2014, offering a variety of healthy, green plants for any indoor space, grown in the US with free shipping anywhere in the US. Featured in the New York Post, Forbes, SF Gate, Cosmopolitan, and Good Housekeeping, House Plant Shop helps bring nature indoors.
House Plant, founded by actor Seth Rogen, offers a curated selection of stylish smoking accessories and home decor. Craftsmanship and elevated design are at the forefront of this brand, providing customers with unique options to enhance their lifestyle.
House of Wise empowers women to take control of their wellness with their full-spectrum CBD products. Specially designed and paired with active ingredients, each product helps women live their best life.
House of Sunny is a vegan fashion brand founded by Sunny Williams in 2011, creating colorful and comfortable clothes for women that are sustainably made. With larger sizes available, a membership program, and pre-order feature, House of Sunny is the go-to for stylish and eco-friendly clothing.
Horizn Studios offers sustainable and innovative solutions for the future of travel. Their world-class quality and attention to detail make their luggage and accessories the perfect companion for any journey. Collaborations with like-minded brands and artists reflect contemporary culture.
Horace is the natural skincare brand for men who want effective, easy-to-use products that cater to all skin types. With a commitment to co-creation and customer feedback, Horace is the perfect choice for those who want to feel confident and cared for with simple, high-quality skincare solutions.
HOP WTR offers the perfect beverage for those seeking a healthier alternative to beer. This non-alcoholic brew satisfies hop cravings while keeping drinkers hydrated and hyped, making it popular among outdoorsy individuals.
Hook & Albert is a United States-based classic apparel retailer that sells men's and women's Bags and Briefcases. Hook & Albert focuses on innovation, quality, and practicality to ensure the perfect balance between function and style. Their bags and luggage are sourced and produced with high level materials and craftsmanship.
Honeylove's high-quality clothing and shapewear are designed to empower women of all sizes. Rigorously tested on real women, their commitment to sustainability makes them a go-to choice for confidence-boosting garments.
Hommey: the perfect balance between style and comfort. Handcrafted, high-quality products made with ethically sourced materials and sustainable packaging. Transform your home with Hommey's curated catalogue.
Homethings is a UK-based company founded in 2020, offering eco-friendly, vegan and cruelty-free, non-toxic cleaning products with no water shipped. B Corp Certified and offering a subscription service, Homethings is dedicated to providing effective cleaning without removing good bacteria.
Homesick is a home fragrance and lifestyle brand offering a wide range of custom-fragranced, natural soy wax candles to evoke memories that feel as comforting as a warm hug. Founded in 2016 in New York City, the cruelty-free, non-toxic candles have been featured in outlets such as Business Insider, Country Living, Vogue, and CNN.
Home Chef is a subscription meal kit service which delivers fresh, perfectly portioned ingredients and step-by-step recipes right to your door. Everything you need for awesome meals is included in each kit.
HoldOn Compostable Bag is a sustainable brand offering 100% plant-based compostable bags that decompose in weeks. TUV- and BPI-certified, non-toxic, and available in sets for added savings, HoldOn is making it easy to reduce your environmental footprint.
Discover HNST, the sustainable fashion brand that challenges traditional beliefs with timeless collections designed using circular economy principles. Made with sustainable materials and ethical practices, every piece is eco-friendly and socially responsible.
Indulge your child's health with Hiya, the vitamin brand created by new dads who were shocked by harmful ingredients in other brands. With zero added sugar and gummy junk, Hiya is the perfect option for parents seeking a delicious and nutritious alternative.
Hiut Denim is a United Kingdom-based classic apparel retailer that sells men's and women's Clothing. Hiut Denim makes just jeans, without any distractions. They encourage costumers to not wash their jeans, to have a more unique, eco-friendly experience.
Hitch is the ultimate brand for busy, on-the-go individuals who value sustainability and functionality. Their flagship product, the Hitch Bottle and Cup, is a must-have for those who want to carry their daily essentials with ease. Crafted using high-quality, eco-friendly materials, Hitch is committed to creating a climate positive future.
Hi Smile offers clinically tested teeth whitening products that are easy to use and affordable. Achieve a brighter, more confident smile with the PAP+ Teeth Whitening Kit, promising results after just one 10-minute treatment.
Hint offers delicious and healthy fruit-infused water without any added sugars, preservatives, or calories. Their unique flavors, sparkling and energy water options, and kid-friendly packaging make them a refreshing alternative to plain water.
Hims & Hers Health, Inc. (HIMS), is a telehealth company that sells prescription and over-the-counter drugs online, as well as personal care products. The Company sells non-prescription products for hair loss and men's hair replacement and all of the COMBOS products are covered by the United States Food & Drug Administration (FDA).
Discover Hilma, the natural health and wellness brand that offers science-backed, chemical-free remedies for immune support, digestive health, and stress relief. Perfect for health-conscious individuals seeking clean alternatives for their medicine cabinets.
Hill House Home pursues authenticity, not trends—they seek to share calming moments that help people feel at ease and comfortable in their own homes. From the classic, clean lines of their bedding to the soft, gentle touch of their slippers, from their cult-followed Nap Dress™ to edgier mirror-finished jewelry, Hill House Home is championing quiet luxury in today's noisy world.
Hiki is the vegan and cruelty-free brand that caters to real bodies in motion. Their all-natural, gender-neutral, and ethically sourced products leave no residue and foster inclusiveness within their community.
Highline Wellness CBD offers natural and affordable supplements designed to improve mental and physical wellness. Their commitment to being a trusted partner and providing real knowledge makes them a popular choice for those seeking natural relief.
HighKey is an innovative online food brand founded in 2018 by AJ Patel and John Gibb. They offer healthier alternatives to traditional treats and snacks, made without added sugar and carbs, tailored to various lifestyles such as gluten-free, keto-friendly, low in carb, and vegan. Their products are praised for their taste and nutritional composition.
HigherDose is a wellness brand dedicated to providing luxurious at-home products that help the body release feel-good chemicals and create an easy way to experience relaxation and a "natural high".
Hi! offers a refreshing take on protein powder with simple, nutrient-packed blends that support gut health and digestion. Their sustainable cricket protein and eco-friendly packaging make them a top choice for health and environmental conscious individuals.
Our clinically proven handset reduces unwanted hair in as little as 1 use! Ask yourself how much you'd pay to reduce unwanted body hair? The average clinic charge for laser hair removal is $300. Would you pay it? Now you can do it for less with our handset, which costs less than that, and will have you silky smooth in even less time!
Heyday Skincare provides everyday expert skincare and empowers individuals with personalized treatments, progressive products, and professional guidance. They are dedicated to making expert skincare personal, approachable, and integral to everyone's routine for their best selves.
HEXR is a revolutionary brand that prioritizes safety, innovation, and sustainability in their helmets. Made from renewable materials and produced on demand, they're the perfect choice for eco-conscious athletes.
Experience Michelin chef-quality cooking with Hexclad's revolutionary hybrid cookware. Combining stainless steel, cast iron, and nonstick materials, their products are oven-safe, dishwasher-safe, and toxin-free with a lifetime warranty.
HeTime is a men's skincare brand that promotes positivity and healthy habits. Created by experts, their innovative formulas and ingredients help men look and feel better. While formulated for men, anyone can enjoy their uniquely compelling products.
Herschel is a globally recognized lifestyle brand founded in 2009 by Lyndon and Jamie Cormack from their hometown. Their product range includes timeless bags, backpacks, travel gear, accessories, and attire, designed for maximum storage and usability. They also support Give Back initiatives with hospitals and schools.
Hers is on a mission to improve global health by enabling people to feel their best physically and mentally. The company believes that individual well-being can significantly impact overall life quality. They are working toward making health and wellness more accessible for everyone through personalized care solutions. Their approach includes normalizing health challenges faced by many while constantly innovating solutions around them.
HerringStone's Boutique is a United States-based modern apparel marketplace that sells women's Clothing. HerringStone's Boutique has unique trendy and classic styles for stylish women. For over 30 years HerringStone's Boutique has been bringing the latest styles in fashion at great prices.