DTC brands have access to a huge, untapped market of consumers. By building their own e-commerce platforms and leveraging social media, these brands can reach millions of customers with minimal marketing costs.
We are in the midst of a significant shift in consumer behavior. Today, consumers are empowered with all sorts of information and the ability to access it whenever and wherever they want. They have endless choices for purchasing products—in person, online, and on mobile—and even more choices for interacting with brands.
Brands today typically start online, before finding their footing in a newly evolving omnichannel landscape. They might start from a big creator or talented operator, launch online, before finding winning products to distribute in brick & mortar.
DTC brands typically save on costs by avoiding distributors and offering their goods directly from their own warehouse to their end customer. In a competitive landscape, brands compete for a growing number of consumers online. Here are some of the top DTC brands to watch in 2024 and beyond.
Hero Health is a brand founded in 2014 that provides a smart pill dispenser to improve medication management. Its device can hold up to a 90-day supply of 10 different medications and is connected to an app that alerts linked users if one is missed. Recognized by various media platforms, Hero Health is committed to making a difference in people's lives with its device designed to provide independence and safety.
Hero Cosmetics is an NYC-based skincare brand founded in 2017. Our clean and effective products, such as cleansers, moisturizers, toners, and pimple patches, have been featured in BuzzFeed, Insider, Elle, and Allure magazine. We offer Quadpay and student discounts, plus a rewards program for customers.
Indulge in the delicious and nutritious Hermosa protein shakes. Made with only the best non-GMO ingredients, Hermosa redefines the protein shake experience with its smooth and clean taste. Rise above the sea of sameness with Hermosa.
Hereafter is the ultimate sustainable outdoor movement wear brand. Their innovative gear not only looks and feels great but also reduces your carbon footprint and provides clean drinking water to rural villagers. Choose ethically made, durable gear that's accompanied by amazing customer service.
Herbivore Botanicals is an all-natural, vegan skincare and wellness brand founded in 2011 by Seattle-based couple Julia Willis and Alexander Kummerow. Their products are made with ethically sourced materials and are committed to sustainable practices, donating 15% of sales to the ACLU and the Standing Rock Medic + Healer Council. Their skincare options include serums, cleansers, masks, oils, body scrubs and more, all made with organic, vegan, and all-natural ingredients.
Henry Rose is a genderless perfumery founded by Michelle Pfeiffer in 2019, offering a range of non-toxic and cruelty-free products from Eau de Parfums to candles. Their products have been featured in major publications like Vogue and Allure, and have won two Allure Best of Beauty Awards.
Hello Sunday is the go-to brand for affordable, multi-faceted, and sustainable suncare and skincare products. Their innovative formulas and commitment to protecting the environment make it a go-to choice for eco-conscious consumers looking to incorporate SPF into their daily routines.
Hello Products is an online brand founded in 2013 by Craig Dubitsky, offering natural and green hygienic formulas like toothpaste, deodorant, mouthwash, and floss made with naturally sourced ingredients and 100% recycled paper and soy-based ink packaging. Take their online quiz to find the perfect toothpaste for you!
Hello Ned offers simple and effective natural remedies that serve as a holistic first line of defense against common ailments. Committed to transparency and sourcing the best ingredients available, their full-spectrum hemp oil and other natural remedies appeal to those who value holistic approaches and environmental advocacy.
The HelloFresh SE is a revolutionary meal kit. With all-inclusive ingredients, easy-to-follow recipes, and fresh local produce, you will be cooking that first meal in no time. Not only do we provide the best and freshest produce available, but we also make prepping it fun and stress-free.
Hello Cake is a California-based sexual wellness brand founded in 2018 by Hunter Morris and Mitch Orkis. They provide quality sex products like lubricants, condoms, and personal massagers, and are dedicated to making sex products accessible and affordable. Featured in outlets like Playboy and Forbes, Hello Cake strives to remain inclusive and non-discriminatory, with helpful product descriptions, a sex-ed blog, and a quiz to help customers make informed decisions.
Hello Bello offers affordable, premium baby products that are safe and effective, while also being mindful of the planet. Founded by Kristen Bell and Dax Shepard, this brand is perfect for eco-conscious and budget-conscious parents who want the best for their babies.
Helix Sleep is a mattress company offering customizable, individually made mattresses at prices comparable to the best in-store mattresses. The process is simple: you choose the firmness level & dimensions for your mattress, and their technology creates it for you.
Helix is a consumer genomics company built on the belief that every person has the right to understand their DNA and have access to the tools that can help them gain insight into their health, ancestry and heritage.
Heist is a revolutionary brand that creates comfortable, supportive, and beautiful foundationwear. Their game-changing tights and lightweight shapewear are perfect for everyday wear, while their bras and knickers are tailored to suit your unique shape. Made with innovative technology, Heist is the go-to brand for those seeking a comfortable and stylish foundation.
Heights Supplements is a brand dedicated to helping people take control of their lives by boosting brain health with sustainable and vegan products. Founded in 2018 by Dan Murray-Serter and Joel Freedman, Heights Supplements is certified as a B Corporation and provides free resources and tips for staying healthy.
Hedley & Bennett is a California-based culinary apparel brand founded in 2012 by Ellen Bennett. Their handcrafted products, from chef jackets and aprons to accessories like knife bags and totes, have been worn by celebrities and praised by Martha Stewart. Their garments are made with breathable yet sturdy fabrics and durable stitching.
"Heatonist brings the heat to your doorstep with their monthly subscription service. Discover exclusive and hard-to-find hot sauces ranging from mild to fiery, perfect for the ultimate hot sauce enthusiast."
Healthish brings you the ultimate go-anywhere, do-anything, live any lifestyle you want with a variety of playfully designed products for your healthy lifestyle. Our brand is about being healthy, realistic and most importantly having fun. We create products that help you embrace this lifestyle. From Apparel to accessories, our team aims to design products that make striving for a happier, healthier, more creative and adventurous life approachable and easy!
Kombucha brewed in Los Angeles, CA. Proud to make the best tasting, and highest quality fermented kombucha tea, full of probiotics.
With Heads Up For Tails, shop for your pet all in one place. HUFT is India's premier online pet accessories store, offering over 80 different categories of the finest pet supplies. From dog toys to cat beds, from grooming equipment to dog and cat foods, all at affordable prices, has made HUFT India's Default Pet Supplier!
HayNeedle is a home furnishing and décor brand founded in 2002, offering an expansive selection of quality furniture and home decor at reduced prices. With a large following and coverage from PR Newswire and Business Wire, HayNeedle provides exceptional customer service from their Omaha, Nebraska headquarters.
Join the thousands of premium customers who have turned to Hawthorne for their premium skincare, deodorant, shampoo, body wash, soap, cologne, and more. Our men's grooming products are tailored to you to help you feel fresh and put your best face forward. Best of all, every purchase comes with a 100% satisfaction guarantee and the fastest free shipping in the business.
Haws Gardening offers high-quality, easy-to-use products for gardeners worldwide. Their iconic watering can design, award-winning reputation, and eco-friendly packaging make them the pinnacle of gardening tools.
Hawkins New York is a modern luxury homeware and accessories brand founded in 2013 by Paul Denoly and Nick Blaine in Hudson Valley, NY. Their products, made by artisans all over the world, have been featured in Real Simple and the New York Times. From kitchen to bedding, and lighting to apothecary, Hawkins New York offers high-quality, well-made pieces.
Haven's Kitchen turns your kitchen into a haven with classes and a cookbook that teach you how to really cook. Their fresh, squeezable sauces and flavor starters make it easy to create delicious meals at home, all while being environmentally-friendly.
Havaianas is a global leader in flip flops and sandals, offering colorful, unique designs crafted with a special rubber mixture since 1962.
Haute Hijab is a fashion brand founded in 2010 by Melanie Elturik and Ahmed Zedan, empowering Muslim women to express their style and faith through comfortable and stylish hijabs and hijab accessories. Their range of hijabs, from everyday to special occasions, has been featured in The National, Forbes, and Marie Claire.
HAUS LABS is a vegan and cruelty-free cosmetics company founded by Lady Gaga in 2019. It offers a wide collection of makeup products to beauty lovers and beginner makeup artists, and emphasizes self-love and acceptance for everyone. It has been featured in prominent media outlets like Cosmopolitan, Vogue and Harper's Bazaar.
Haus is a new kind of wine designed for the way we drink today: everyday. It's made with things you can pronounce - like chardonnay grapes. elderflower and lemon - not synthetic flavors and added sugar. It's crafted in Napa Valley using hands-on winemaking techniques, and is bottled right here in California so we can make sure you're getting the best. Welcome to the Haus family.
Hatch is an American sleep product company founded in 2011 by Ann Crady Weiss and her husband, Dave. They offer a wide variety of sleep machines, clocks, and lamps to help adults and babies get a better night's rest, with products compatible with Android and iPhone and controllable through their app.
Harry's is a US-based men's grooming brand founded in 2012 by Andy Katz-Mayfield and Jeff Raider. They specialize in providing high-quality, comfortable and affordable razors, skincare and haircare products that are paraben-free, sulfate-free and not tested on animals. Harry's offers a convenient subscription service to deliver their products right to your door, with an option to get a refund if you don't love your order.
Harry's mission is to redefine the way men shop for and maintain their grooming products. They have always been a brand that has been innovative with taking care of men's shaving routines since 2013 when they first launched. Their new retail stores are just another example of the innovation and newness that Harry's has brought to men's grooming products.
We are taking the B.S. out of Bra Shopping, by using patented technology to bring you the perfect fit from our expert team of bra designers. Harper Wilde is a service for busy women who want to shop and get on with their lives quickly, easily and conveniently.
Harper Coats offers timeless and sustainable outerwear that is both functional and stylish. Their cruelty-free and machine-washable coats are perfect for eco-conscious shoppers who want reliable and durable outerwear for any occasion.
Happy Viking, founded by Venus Williams, offers a range of sustainably sourced, allergen-free products for a happy, balanced, and plant-based lifestyle. With a 100% Happiness Guarantee and educational partnerships, it's a top choice for nutrition and self-care enthusiasts.
Happy Tuesdays offers high-quality supplements for festival-goers and party enthusiasts. Their flagship product, Happy Tuesdays, is a natural formula that helps the body recover after extended hours of raving, ensuring you can enjoy your festival experience to the fullest.
"Happy Socks: The Perfect Choice for Fun and Colorful Self-Expression. With a wide range of never-before-worn designs inspired by art, fashion, and pop culture, Happy Socks is the perfect choice for anyone looking to add some fun and color to their wardrobe."
Happy Human is the sustainable brand that's changing the game with waterless cleaning care products that champion refilling over recycling. By choosing Happy Human, customers can make a positive impact on the environment and fight poverty while enjoying clean and attainable products.
Happy Dance CBD is an American skincare company founded in 2020 by celebrity and busy mom, Kristen Bell. Our range of CBD-infused bath and skincare items are made with naturally-derived ingredients that hydrate and protect skin, as well as full-spectrum CBD to help soothe, reduce inflammation, and fight pain. We're committed to taking care of the planet with eco-friendly ingredients and packaging, and donate 1% of our product profits to a Black-owned organization.
Cocoon your baby at night and soothe your little one with the 5-Second Swaddle, award-winning Happiest Baby SNOO Smart Sleeper, and much more. Be confident that you're meeting all of your baby's needs and getting the rest you deserve.
Hapa Kristin's lenses are the perfect way to express daily emotions in a unique and creative way. With a variety of colors and patterns, these lenses are perfect for fashion-forward individuals who want to make a bold statement.
HANX is a sexual health and wellness brand founded in 2017 by Farah Kabir and Dr. Sarah Welsh. It offers award-winning vegan-friendly condoms, lube, and intimate health treatments to help women feel more connected to their bodies. They also provide physical and educational resources, as well as donations to women’s health organizations, to challenge the status quo and misconceptions around vaginal health issues.
Hanni offers a range of gentle and hydrating razors that provide a smooth and satisfying shaving experience without razor burn, irritation, or ingrown hairs. Say hello to Hanni smooth.
Hanky Panky is a well-respected lingerie and loungewear brand founded in 1977 by Gale Epstein and Lida Orzeck. It offers a wide range of products, including underwear, bras, nightwear, accessories and more, available in sizes 14-24 with bra sizes up to D-cup. Hanky Panky is known for its quality materials and lasting products, favored by celebrities such as Rihanna and Jennifer Aniston.
Hanacure creates efficient and effective solutions for healthy skin. Experience cross-functional skincare that delivers professional-level results at an affordable price. With over 20 skincare professionals located nationwide, Hanacure’s team of experts can bring the power of Hanacure to your doorstep or
Hally Hair is the perfect brand for those who want to experiment with hair color confidently and express themselves through color. With a focus on positivity, fluidity, and inclusivity, Hally offers fun, simple, and safe hair color products for the next generation. Plus, Hally cares deeply about mental health and supports marginalized voices and mental health initiatives, partnering with non-profit organizations such as Sad Girls Club, Active Minds, and Trans Lifeline to support their cause.
Halfdays is the ultimate outdoor brand for the modern woman who values both style and function. Their expert team crafts chic and technical ski wear and other outdoor apparel that strikes the perfect balance between fashion and function.
Haleys, the beauty brand founded by chemist Ashley Ocampo, offers high-performance, full-coverage makeup products that are vegan, cruelty-free, and free of harmful ingredients. Perfect for those who value smart beauty.
Hairstory Hair Care is a no-nonsense professional hair care brand founded by two Bumble & Bumble executives that uses only essential ingredients and naturally-derived necessities to help people embrace their hair and the environment.
Hai is a sustainable wellness brand that revolutionizes the way people think about wellness through water. Their infusions smart showerhead delivers vitamin-rich and aromatherapeutic shower infusions, while keeping track of your environmental impact. The brand is perfect for anyone looking for a personalized and sustainable wellness experience.
Haeckels is the ultimate eco-conscious brand, using seaweed as the base for their all-natural, anti-bacterial, and skin rebuilding skincare products. Their commitment to sustainability and waste reduction is reflected in their fully recyclable or compostable packaging.
Gymshark is a global fitness brand founded in 2012 by Ben Francis and his high school friends. It has grown to become a cult favorite, with 5.9M followers on Instagram and endorsements from influencers. Gymshark offers a range of workout wear, including leggings, shorts, joggers, and tops, as well as collections and accessories.
Gym King is a United Kingdom-based athletic apparel retailer that sells men's and women's Activewear. Gym King empowers people to live up to their full potential, regardless where they start in life. With over a million customers around the world, Gym King provides comfortable and fashionable active and casualwear.
Get salon-quality hair at home with Gussi's non-toxic and cruelty-free products. Their DIY keratin treatments and keratin-infused shampoos and conditioners work on all hair types for nourishment and repair.
Guide Beauty is a cruelty-free and vegan-certified cosmetics brand that offers innovative tools and formulations for all skill levels. Their focus on inclusivity empowers all makeup users, with high-quality products that are both beautiful and functional.
Grunt Style is a United States-based lifestyle apparel retailer that sells men's and women's Clothing. Grunt Style embodies American pride with their pro-military ethos. You don't need to be a veteran to buy Grunt Style, but you sure have to love Bacon, Whiskey, and Freedom.
Grummies offers real superfood gummies made with organic sweeteners and fruit flavors. The brand caters to health enthusiasts who want a delicious and nutritious snack without artificial additives.
Grubbly Farms offers sustainable, farm-fresh protein for pets made from grubs. Nourish your furry friend with wholesome, filler-free food that has a positive impact on the planet.
Grown Alchemist is a nutricosmetic company founded by brothers Jeremy and Keston Muijis in 1999, offering vegan, clean, and cruelty-free skincare products with active ingredients favored by celebrities such as Gwyneth Paltrow and Alexander Wang.
Grove Collaborative is a family-owned business offering eco-friendly home essentials to your doorstep. Our cleaning, personal care, baby, kid and pet products are made using the highest quality ingredients and none of the bad stuff, no parabens, no phthalates, no synthetics. We just make good things happen.
Grounded is a trusted health and wellness brand committed to using only pure plant power and sustainable packaging. Their high-quality products attract health-conscious customers seeking pure, plant-based ingredients.
Groove Life is a United States-based modern apparel retailer that sells men's and women's Accessories. Groove Life inspires adventure through their fun and colorful lifestyle accessories. Either for the outdoors, home, or work Groove Life promises to accompany you in life's great adventures.
Grind's sustainable and ethical coffee philosophy is reflected in their home-compostable coffee pods and plastic-free packaging. It's a beloved brand among coffee enthusiasts who value sustainability.
Green Chef delivers fresh, premium ingredients and foolproof recipes to your door. From Paleo to Vegan to Keto, we have you covered with everything you need to cook amazing dinners for your family.
Greats is a United States-based classic apparel that sells men's and women's Footwear. Greats makes shoes meant to be worn for a lifetime. Inspired by the no BS attitude of iconic retro sneakers, Greats offers timeless, luxurious, responsibly made shoes that are as durable as stylish.
Great Wrap offers compostable and biodegradable packaging made from plants, breaking down into carbon and water. Their ethos is centered around circularity, transparency, and community, attracting environmentally conscious consumers looking to reduce plastic waste.
A stunning assortment of innovative kitchen tools to make cooking a pleasure. Beautifully designed, elegantly finished, and always practical - each is at the cutting edge of style and functionality.
Great Heights offers high-quality lab-grown diamond jewelry with a focus on environmental responsibility and ethics. Their commitment to transparency and eco-friendly practices make them a popular choice for those seeking fine jewelry with a conscience.
Graza's dedication to quality and process produces single-origin olive oils that are perfect for any kitchen. Their squeezy bottles make cooking with fresh, affordable oil even more fun.
Grana is an Asia-based modern apparel retailer that sells men's and women's Clothing. Grana disrupts the status quo of the apparel industry by offering high-quality pieces without the inflated prices. With great quality and craftsmanship, Grana's products are meant to be worn again and again assuring a lifetime of stylish essentials.
Gr8nola, the brainchild of ex-techie turned food-entrepreneur Erica, offers delicious and healthy granolas made with organic coconut oil and superfoods. Perfect for health-conscious consumers seeking clean and nutrient-dense snacks.
Gozney is a UK-based brand founded in 2010 by Tom Gozney that offers quality pizza ovens for residential and commercial use. Its ovens have been used by British food celebs and in popular pizza joints, and featured in notable media outlets. Gozney's mission is to enable everyone to share incredible food with family and friends, and its products are made with the same integrity and dedication to quality as those used by Michelin Star Chefs.
Gote is a wellness brand for contemporary men who prioritize holistic well-being. With a focus on education, Gote provides easily accessible, high-quality self-care solutions that address the needs of self-aware, results-oriented consumers.
Diversifying the Cannabis Experience. Gossamer is a new CBD-infused wellness collection that blends fashion and function. Each design is thoughtfully crafted, using biodegradable materials like organic cotton, hemp paperboard, plant-based plastics, and recycled aluminum. Inspired by the natural world, Gossamer celebrates all things green as we continue to innovate within the cannabis space.
Indulge in the cozy contentment of Gooselings, the brand dedicated to providing timeless and safe products for your little ones. Experience the Scandinavian lifestyle of hygge with their range of blankets and bedding, including their hero product, "The Baby Duvet".
Gooseberry Intimates is a Bali based lingerie label, with a strong focus on the details of each and every design. With daring details and just the right amount of sass, Gooseberry Intimates empowers you to be the most confident version of the woman you already are. Gooseberry Intimates uses styles with a touch of lace, a feminine cut, and carefully styled details to create a soft and delicate look that is perfect for every-day wear.
Goop is a curated commerce experience that will become a destination for the very best in wellness shopping and inspiration.
GoodRx Inc. is a United States telemedicine platform that provides consumers with medical information and free prescription discount coupons to patients in need of medication. It operates an online health and medication service, as well as an app for iPhone and Android mobile devices.
Good Mylk is the game-changing, industry-disrupting plant-based milk brand for the health-conscious. Made with only real food ingredients, it inspires change in eating habits and fosters a community that thrives on shared values.
Goodlife is a United States-based lifestyle apparel retailer that sells men's and women's Clothing. Goodlife provides high quality essentials designed with versatility and comfort in mind. Their products offer a modern look with a nostalgic twist that promise to help you find the best version of yourself.
Indulge in the magical world of Goodles, where delicious pasta meets a commitment to giving back. Celebrate acts of kindness and address food insecurity with every bite.
Good Science Beauty is a scientifically advanced skincare brand that uses biotech research and unique delivery technology to make a real difference in people's lives. Their products are designed to meet the needs of modern consumers who value high-quality, effective skincare backed by science.
Good Pair Days is the perfect wine subscription for those seeking exceptional value bottles tailored to their tastes. With expert curation and personalization tech, each bottle comes with tasting notes, food pairings, and custom recipes. The company prides itself on its joyfully inclusive, adventurous, responsible, and remarkable wine experiences, making it a must-try for wine enthusiasts.
Good Molecules is a science-backed skincare brand that offers fuss-free essentials with vegan, fragrance-free ingredients like niacinamide and hyaluronic acid. Founded in 2019, Good Molecules is focused on safety, efficacy, and affordability, making results-driven beauty accessible to all.
Good Light is the beauty brand that celebrates authenticity, diversity, and inclusivity. Their clean, vegan, and cruelty-free products are sustainably produced, and 1% of sales go to True Colors United.
We make it easy for Bay Area foodies to get amazingly fresh local groceries delivered in under an hour. Using advanced logistics and a little magic, we're doing for groceries what iTunes did for music.
Good Dye Young is a vegan and cruelty-free hair dye brand founded in Nashville, TN by Hayley Williams of Paramore and her hairstylist, Brian O'Connor. With its puns, recyclable packaging, and commitment to self-expression, Good Dye Young offers a wide range of products, including semi-permanent dye, lighteners, hair makeup, hair care tools, and apparel.
Good Boy Collective, founded by Dayandra Elrod and her furry friends, Bowie and Rupert, offers modern and ethical supplies for your pup. With a focus on zero waste food programs and community involvement, this boutique is the perfect destination for conscious dog owners.
GOOD AMERICAN is a United States-based modern apparel retailer that sells women's Clothing. Good American wants to make comfortable the new normal. Their innovative designs promise the perfect comfortable and flattering fit for women of every size.
Goli Gummy is a delicious and simple way to incorporate daily supplements into your routine. With quality ingredients and a commitment to the planet, it's a brand you can trust for your health.
Goldmine is a modern wellness brand that offers natural stress solutions for those experiencing burnout or adrenal fatigue. Their everyday adaptogen powder blend, created with herbalists, boosts energy and improves overall wellness. The brand values transparency in sourcing and promotes a healthy life/work balance.
Goldilocks: the kitchenware brand that believes in making cooking accessible and enjoyable for all. Their thoughtfully curated selection of high-quality tools is affordable and perfect for home cooks of all levels.
Golde is a wellness brand that offers accessible and fun self-care products. Their 100% natural and vegan-friendly superfood essentials can be easily incorporated into daily routines for an elevated wellness experience. Popular product: Original Turmeric Latte Blend.
Goby's revolutionary design combines the power of an electric toothbrush with the simplicity and convenience of a manual to keep your teeth healthy and clean. It's the first affordable, quality electric toothbrush designed to elevate your daily routine.
Gobi is a sustainable and ethically sourced cashmere brand that offers affordable and durable products. With a focus on comfort and quality, Gobi eliminates middlemen and third-parties to reduce waste and costs.
Gobble Meals offers chef-designed meal kits that deliver the convenience of takeout and the satisfaction of a home-cooked meal. Their diverse weekly menu caters to a wide range of tastes and dietary preferences.
Glow Hub's vegan and cruelty-free skincare formulas combine natural actives with gentle science for effective yet gentle solutions. Their personalized routines and affordable prices make them perfect for skincare novices and lazy beauty enthusiasts.
At Glossier, we believe beauty should be easy and enjoyable. We're creating the new beauty essentials: a simple skincare routine and an easy-to-use foundation for everyday skin. We also believe that the way to make lives better is to focus our efforts on ourselves. After all, isn't that where it starts? We contribute 10% of all sales to causes like environmental protections, education, and more. Plus we have free shipping both ways!
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