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The ultimate list of best DTC Underwear Products in 2024

Here’s a list of the best Underwear products to shop online.

When it comes to underwear, comfort and style are key. Finding the perfect pair that makes you feel confident and supported can be a challenge. That's why we've curated a selection of the top underwear products from the most sought-after DTC brands. From luxurious lace to seamless designs, we've got you covered. Whether you prefer a classic brief or a daring thong, our collection showcases the best in quality and craftsmanship. Get ready to elevate your underwear game with our handpicked selection that guarantees both comfort and allure. Discover the perfect fit for your personal style and embrace the confidence that comes from wearing exceptional underwear.

Thong in Onyx

Thong in Onyx

Price:
$24

Discover Esme, a sustainable brand inspired by the founder's 94-year-old grandmother. With natural materials, comfortable designs, and a unique aesthetic, Esme offers stylish products that reflect your values and spirit.

1
Signal Stripes

Signal Stripes

Price:
$25

PSD Underwear: the perfect blend of functionality and style. Elevate your underwear game with premium, affordable options designed for athletes, trendsetters, and anyone who values comfort.

1
Simple Pima Cotton Underwear Bundle of Six

Simple Pima Cotton Underwear Bundle of Six

Price:
$36.18

Yellowberry is on a mission to change the way tween girls view bras. By giving tween girls access to bras that are comfortable, age appropriate and fashionable, Yellowberry has created a movement which encourages girls to spend a lifetime in bras that fit. This is a cause we are all passionate about and we hope you can join us in making bras for tween girls a reality.

1
Second Skin Trunk 4"

Second Skin Trunk 4"

Price:
$35.98

We've created a better fitting undergarment. No adjustment is needed after you put it on. So feel confident and comfortable with yourself, no matter where your day takes you.

1
4.5" Trunks 3-Pack - Cotton Mixed Black

4.5" Trunks 3-Pack - Cotton Mixed Black

Price:
$65

TomboyX is a clothing brand designed by women with one goal in mind: to clothe anyone who doesn't want to be defined by their gender. Our unisex clothing lines include underwear and apparel for living free from labels, all made to mix and match together, day after day.

1
MoveCalm™ High Rise Thong Acai Berry Purple

MoveCalm™ High Rise Thong Acai Berry Purple

Price:
$25.07

Hanky Panky is a well-respected lingerie and loungewear brand founded in 1977 by Gale Epstein and Lida Orzeck. It offers a wide range of products, including underwear, bras, nightwear, accessories and more, available in sizes 14-24 with bra sizes up to D-cup. Hanky Panky is known for its quality materials and lasting products, favored by celebrities such as Rihanna and Jennifer Aniston.

1
First Line Period Bikini - X= Black

First Line Period Bikini - X= Black

Price:
$20

TomboyX is a clothing brand designed by women with one goal in mind: to clothe anyone who doesn't want to be defined by their gender. Our unisex clothing lines include underwear and apparel for living free from labels, all made to mix and match together, day after day.

1
Women's Air Brief

Women's Air Brief

Price:
$21.98

We've created a better fitting undergarment. No adjustment is needed after you put it on. So feel confident and comfortable with yourself, no matter where your day takes you.

1
4.5" Trunks - Rainbow Dragon

4.5" Trunks - Rainbow Dragon

Price:
$25

TomboyX is a clothing brand designed by women with one goal in mind: to clothe anyone who doesn't want to be defined by their gender. Our unisex clothing lines include underwear and apparel for living free from labels, all made to mix and match together, day after day.

1
Hustle Boxer Brief 2 Pack

Hustle Boxer Brief 2 Pack

Price:
$27.02

Pair of Thieves offers affordable, versatile, and comfortable basics that are both stylish and functional. With a wide range of socks and underwear, the brand is committed to giving back to the community through charity partnerships.

1
Organic Cotton High-Rise Brief in Carbon

Organic Cotton High-Rise Brief in Carbon

Price:
$19.96

Knickey's sustainable intimates are a dream come true for eco-conscious consumers who refuse to sacrifice comfort for style. Made from organic cotton, their range of bralettes and underwear are thoughtfully produced and ethically manufactured.

1
POND1 Monochrome

POND1 Monochrome

Price:
$99

Discover the joy and freedom of urban dipping with Pond Copenhagen. Their swimwear combines Scandinavian simplicity with urban aesthetics, crafted with premium recycled materials for modern, confident city dwellers. Swim sustainably and stylishly.

1
Scarlet Period Invisible Thong

Scarlet Period Invisible Thong

Price:
$22

Scarlet is a smart and sustainable period care brand that empowers people with periods to take control of their health. Their cruelty-free, paraben-free, and vegan products promote body and environmental wellness while raising awareness and funds for endometriosis research.

1
SuperFit Boxer Briefs 2 Pack

SuperFit Boxer Briefs 2 Pack

Price:
$25

Pair of Thieves offers affordable, versatile, and comfortable basics that are both stylish and functional. With a wide range of socks and underwear, the brand is committed to giving back to the community through charity partnerships.

1
La Boxer Classica Trio

La Boxer Classica Trio

Price:
$217.78

Comme Si is a luxury fashion brand that celebrates the art of living with refined staples. Crafted from fine materials, their products are expertly tailored and sustainably manufactured. Their signature trouser sock is both stylish and functional, offering timeless designs that elevate any wardrobe. For those who appreciate luxury fashion and value quality, Comme Si offers a range of products that are both timeless and contemporary.

1
MoveCalm™ High Waist Brief Dried Cherry Red

MoveCalm™ High Waist Brief Dried Cherry Red

Price:
$29.09

Hanky Panky is a well-respected lingerie and loungewear brand founded in 1977 by Gale Epstein and Lida Orzeck. It offers a wide range of products, including underwear, bras, nightwear, accessories and more, available in sizes 14-24 with bra sizes up to D-cup. Hanky Panky is known for its quality materials and lasting products, favored by celebrities such as Rihanna and Jennifer Aniston.

1
Scarlet Period Boyshort (Heavy) 2-Pack

Scarlet Period Boyshort (Heavy) 2-Pack

Price:
$48

Scarlet is a smart and sustainable period care brand that empowers people with periods to take control of their health. Their cruelty-free, paraben-free, and vegan products promote body and environmental wellness while raising awareness and funds for endometriosis research.

1
The Bare Basics Thong

The Bare Basics Thong

Price:
$14

Underdays is turning women’s underwear into self-care, advocating that consumers justly deserve high-performing and aesthetically pleasing underwear options. They promise to eradicate issues such as uncomfortable wear and unflattering designs. Underdays ensures softness and breathability in its fabrics, endorsement from female health experts, unparalleled style and fit, and an extra-long antimicrobial gusset for freshness and dryness. Their products undergo rigorous scrutiny via 50+ rounds of user testing on women to guarantee premium quality for their customers.

1
Second Skin Mid-Length Boxer Brief 6"

Second Skin Mid-Length Boxer Brief 6"

Price:
$35.94

We've created a better fitting undergarment. No adjustment is needed after you put it on. So feel confident and comfortable with yourself, no matter where your day takes you.

1
Women's Cool Cotton Brief, Lace Waist

Women's Cool Cotton Brief, Lace Waist

Price:
$19.98

We've created a better fitting undergarment. No adjustment is needed after you put it on. So feel confident and comfortable with yourself, no matter where your day takes you.

1
SuperSoft V-Neck Undershirt 2 Pack

SuperSoft V-Neck Undershirt 2 Pack

Price:
$25

Pair of Thieves offers affordable, versatile, and comfortable basics that are both stylish and functional. With a wide range of socks and underwear, the brand is committed to giving back to the community through charity partnerships.

1
Every Day Kit Boxer Brief 4 Pack

Every Day Kit Boxer Brief 4 Pack

Price:
$20

Pair of Thieves offers affordable, versatile, and comfortable basics that are both stylish and functional. With a wide range of socks and underwear, the brand is committed to giving back to the community through charity partnerships.

1
Simple Pima Cotton Underwear Bundle of Six

Simple Pima Cotton Underwear Bundle of Six

Price:
$36.18

Yellowberry is on a mission to change the way tween girls view bras. By giving tween girls access to bras that are comfortable, age appropriate and fashionable, Yellowberry has created a movement which encourages girls to spend a lifetime in bras that fit. This is a cause we are all passionate about and we hope you can join us in making bras for tween girls a reality.

1
Jimmy Butler - Money

Jimmy Butler - Money

Price:
$27.98

PSD Underwear: the perfect blend of functionality and style. Elevate your underwear game with premium, affordable options designed for athletes, trendsetters, and anyone who values comfort.

1
Thong in Berry

Thong in Berry

Price:
$24

Discover Esme, a sustainable brand inspired by the founder's 94-year-old grandmother. With natural materials, comfortable designs, and a unique aesthetic, Esme offers stylish products that reflect your values and spirit.

1
Men's Print Boxer Brief in Meadow Clover

Men's Print Boxer Brief in Meadow Clover

Price:
$22

Balls, a family-owned brand, has revolutionized men's grooming with their ceramic anti-nick blades and SackSafe guard trimmer. Their line of lotions and washes enhance the experience, and their 24/7 customer support team is always available. Join Balls in breaking the taboo around men's grooming.

1
BOOST Hipster

BOOST Hipster

Price:
$34

Aisle is a Canadian company that makes and distributes washable, reusable alternatives for everyday products, such as feminine hygiene products. Aisle's products have been reviewed in magazines such as "Vancouver Magazine" and "Canadian Living", it currently has a five-star rating from the distributor of its menstrual cups on Amazon.com.

1
POND1 Essential

POND1 Essential

Price:
$94.5

Discover the joy and freedom of urban dipping with Pond Copenhagen. Their swimwear combines Scandinavian simplicity with urban aesthetics, crafted with premium recycled materials for modern, confident city dwellers. Swim sustainably and stylishly.

1
Tyler Herro - Palm Vice

Tyler Herro - Palm Vice

Price:
$28

PSD Underwear: the perfect blend of functionality and style. Elevate your underwear game with premium, affordable options designed for athletes, trendsetters, and anyone who values comfort.

1
Thong in Coconut

Thong in Coconut

Price:
$24

Discover Esme, a sustainable brand inspired by the founder's 94-year-old grandmother. With natural materials, comfortable designs, and a unique aesthetic, Esme offers stylish products that reflect your values and spirit.

1
La Boxer Classica

La Boxer Classica

Price:
$74.58

Comme Si is a luxury fashion brand that celebrates the art of living with refined staples. Crafted from fine materials, their products are expertly tailored and sustainably manufactured. Their signature trouser sock is both stylish and functional, offering timeless designs that elevate any wardrobe. For those who appreciate luxury fashion and value quality, Comme Si offers a range of products that are both timeless and contemporary.

1
PlayStretch™ Boyshort Cayenne Red

PlayStretch™ Boyshort Cayenne Red

Price:
$29.07

Hanky Panky is a well-respected lingerie and loungewear brand founded in 1977 by Gale Epstein and Lida Orzeck. It offers a wide range of products, including underwear, bras, nightwear, accessories and more, available in sizes 14-24 with bra sizes up to D-cup. Hanky Panky is known for its quality materials and lasting products, favored by celebrities such as Rihanna and Jennifer Aniston.

1
Solids 3 Pack - Black

Solids 3 Pack - Black

Price:
$44.97

PSD Underwear: the perfect blend of functionality and style. Elevate your underwear game with premium, affordable options designed for athletes, trendsetters, and anyone who values comfort.

1
Full Coverage Brief in Berry

Full Coverage Brief in Berry

Price:
$26

Discover Esme, a sustainable brand inspired by the founder's 94-year-old grandmother. With natural materials, comfortable designs, and a unique aesthetic, Esme offers stylish products that reflect your values and spirit.

1
Superfit Long Boxer Brief 2pk

Superfit Long Boxer Brief 2pk

Price:
$25

Pair of Thieves offers affordable, versatile, and comfortable basics that are both stylish and functional. With a wide range of socks and underwear, the brand is committed to giving back to the community through charity partnerships.

1
Men's Print Boxer Brief in Summer Sky Sharks

Men's Print Boxer Brief in Summer Sky Sharks

Price:
$22

Balls, a family-owned brand, has revolutionized men's grooming with their ceramic anti-nick blades and SackSafe guard trimmer. Their line of lotions and washes enhance the experience, and their 24/7 customer support team is always available. Join Balls in breaking the taboo around men's grooming.

1
BOOST Brief

BOOST Brief

Price:
$49.94

Aisle is a Canadian company that makes and distributes washable, reusable alternatives for everyday products, such as feminine hygiene products. Aisle's products have been reviewed in magazines such as "Vancouver Magazine" and "Canadian Living", it currently has a five-star rating from the distributor of its menstrual cups on Amazon.com.

1
BreatheSoft™ Boyshort Wisteria Purple

BreatheSoft™ Boyshort Wisteria Purple

Price:
$29

Hanky Panky is a well-respected lingerie and loungewear brand founded in 1977 by Gale Epstein and Lida Orzeck. It offers a wide range of products, including underwear, bras, nightwear, accessories and more, available in sizes 14-24 with bra sizes up to D-cup. Hanky Panky is known for its quality materials and lasting products, favored by celebrities such as Rihanna and Jennifer Aniston.

1
White Scale

White Scale

Price:
$24.99

PSD Underwear: the perfect blend of functionality and style. Elevate your underwear game with premium, affordable options designed for athletes, trendsetters, and anyone who values comfort.

1
Women's Second Skin Brief

Women's Second Skin Brief

Price:
$17.98

We've created a better fitting undergarment. No adjustment is needed after you put it on. So feel confident and comfortable with yourself, no matter where your day takes you.

1
First Line Period Bikini 3-Pack - X= Black

First Line Period Bikini 3-Pack - X= Black

Price:
$55

TomboyX is a clothing brand designed by women with one goal in mind: to clothe anyone who doesn't want to be defined by their gender. Our unisex clothing lines include underwear and apparel for living free from labels, all made to mix and match together, day after day.

1
BOOST Thong

BOOST Thong

Price:
$37.48

Aisle is a Canadian company that makes and distributes washable, reusable alternatives for everyday products, such as feminine hygiene products. Aisle's products have been reviewed in magazines such as "Vancouver Magazine" and "Canadian Living", it currently has a five-star rating from the distributor of its menstrual cups on Amazon.com.

1
POND2 Square

POND2 Square

Price:
$87

Discover the joy and freedom of urban dipping with Pond Copenhagen. Their swimwear combines Scandinavian simplicity with urban aesthetics, crafted with premium recycled materials for modern, confident city dwellers. Swim sustainably and stylishly.

1
The Everyday Brief

The Everyday Brief

Price:
$20

Underdays is turning women’s underwear into self-care, advocating that consumers justly deserve high-performing and aesthetically pleasing underwear options. They promise to eradicate issues such as uncomfortable wear and unflattering designs. Underdays ensures softness and breathability in its fabrics, endorsement from female health experts, unparalleled style and fit, and an extra-long antimicrobial gusset for freshness and dryness. Their products undergo rigorous scrutiny via 50+ rounds of user testing on women to guarantee premium quality for their customers.

1
Head Trip

Head Trip

Price:
$25

PSD Underwear: the perfect blend of functionality and style. Elevate your underwear game with premium, affordable options designed for athletes, trendsetters, and anyone who values comfort.

1
BreatheSoft™ Bikini Black

BreatheSoft™ Bikini Black

Price:
$29.08

Hanky Panky is a well-respected lingerie and loungewear brand founded in 1977 by Gale Epstein and Lida Orzeck. It offers a wide range of products, including underwear, bras, nightwear, accessories and more, available in sizes 14-24 with bra sizes up to D-cup. Hanky Panky is known for its quality materials and lasting products, favored by celebrities such as Rihanna and Jennifer Aniston.

1
Nude Bikini

Nude Bikini

Price:
$16.98

Eby Underwear is a female-led company founded in 2017 by Renata Black and Sofia Vergara, offering a wide selection of comfortable and functional intimates. They are committed to empowering female entrepreneurs through microfinance, donating 10% of their proceeds to impoverished women. With a wide range of sizes, free shipping on orders over $75, and an Afterpay payment option, Eby Underwear is the perfect choice for those seeking practical and comfortable intimates.

1
Organic Cotton High-Rise Brief in Meridian

Organic Cotton High-Rise Brief in Meridian

Price:
$19.94

Knickey's sustainable intimates are a dream come true for eco-conscious consumers who refuse to sacrifice comfort for style. Made from organic cotton, their range of bralettes and underwear are thoughtfully produced and ethically manufactured.

1
DreamEase™ Boyshort Rare Pink

DreamEase™ Boyshort Rare Pink

Price:
$29.18

Hanky Panky is a well-respected lingerie and loungewear brand founded in 1977 by Gale Epstein and Lida Orzeck. It offers a wide range of products, including underwear, bras, nightwear, accessories and more, available in sizes 14-24 with bra sizes up to D-cup. Hanky Panky is known for its quality materials and lasting products, favored by celebrities such as Rihanna and Jennifer Aniston.

1
BOOST Bikini

BOOST Bikini

Price:
$46

Aisle is a Canadian company that makes and distributes washable, reusable alternatives for everyday products, such as feminine hygiene products. Aisle's products have been reviewed in magazines such as "Vancouver Magazine" and "Canadian Living", it currently has a five-star rating from the distributor of its menstrual cups on Amazon.com.

1
4.5" Trunks 3-Pack - Celestial Core

4.5" Trunks 3-Pack - Celestial Core

Price:
$65

TomboyX is a clothing brand designed by women with one goal in mind: to clothe anyone who doesn't want to be defined by their gender. Our unisex clothing lines include underwear and apparel for living free from labels, all made to mix and match together, day after day.

1
Boxer Briefs

Boxer Briefs

Price:
$20

Balls, a family-owned brand, has revolutionized men's grooming with their ceramic anti-nick blades and SackSafe guard trimmer. Their line of lotions and washes enhance the experience, and their 24/7 customer support team is always available. Join Balls in breaking the taboo around men's grooming.

1
Women's Air Thong

Women's Air Thong

Price:
$22

We've created a better fitting undergarment. No adjustment is needed after you put it on. So feel confident and comfortable with yourself, no matter where your day takes you.

1
Full Coverage Brief in Onyx

Full Coverage Brief in Onyx

Price:
$26

Discover Esme, a sustainable brand inspired by the founder's 94-year-old grandmother. With natural materials, comfortable designs, and a unique aesthetic, Esme offers stylish products that reflect your values and spirit.

1
Men's Sea Island Cotton Underwear T-shirt in White

Men's Sea Island Cotton Underwear T-shirt in White

Price:
$149.66

Sunspel, the British brand founded in 1860, offers timeless luxury clothing made with care and attention to detail. Their unique fabrics and commitment to sustainability align with customers who prioritize quality and ethical production.

1
Organic Cotton Mid-Rise Bikini in Carbon

Organic Cotton Mid-Rise Bikini in Carbon

Price:
$20

Knickey's sustainable intimates are a dream come true for eco-conscious consumers who refuse to sacrifice comfort for style. Made from organic cotton, their range of bralettes and underwear are thoughtfully produced and ethically manufactured.

1
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