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23andMe is a genetic testing and analysis company founded in 2006 by Anne Wojcicki, Linda Avey, and Paul Cusenza. Customers can get access to a wealth of information about your DNA and what it can tell you. With 23andMe, you are in control of your DNA and your data, and the company places a strong emphasis on privacy and security. By participating in research, you can help fuel scientific discovery just by answering questions online. Additionally, 23andMe is committed to diversity, equity, and inclusion, and is working to provide equal opportunity for all employees, customers, and community members. With 23andMe, you can explore your DNA and gain valuable insights into your health and ancestry.
23andMe is a favorite for customers who have an interest in discovering their ancestry, health, and wellness. These customers are likely curious about their genetic makeup and want to understand more about their family history and potential health risks. They also value transparency about the method, scientific evidence, and data-driven decision-making.
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Here's what shoppers have to say:
- Customers are impressed with the accuracy and quality of the information provided by 23andMe.
- The results are aligned with their family tree research and provide previously unknown information.
- The service is efficient and the app is user-friendly.
- Customer service is helpful and provides impartial information.
Cons
- The genealogical work and ethnicity reports provided by 23andMe have limitations and potential inaccuracies.
- There is no option to download and upload DNA to other major websites for comparison.
- The genealogy and matching functions on their website could be improved.
- Matches on 23andMe are estimated and may require additional research for verification.
- The company's prices may be considered high and they do not allow for DNA uploads from other sources.
- There have been reported issues with invalid barcodes and difficulty in obtaining customer service support.
23andMe offers three shipping methods for orders within the United States: Standard, Expedited, and Express. Standard shipping costs $9.95 and takes 3-6 business days from the date of shipment. Expedited shipping costs $14.95 and takes 2-3 business days, while Express shipping costs $24.95 and takes 1-2 business days. Orders containing more than one kit enjoy discounted shipping costs. Each order comes with pre-paid return shipping supplies for each kit and detailed return instructions. The brand does not offer one-day or overnight return shipping options or expedited shipping to the lab. There is no information available on international shipping.
23andMe offers a standard refund policy for its customers. To receive a refund for an unused kit, customers must notify the company within thirty days of placing their order and confirm that they have not yet shipped their saliva sample to the laboratory. If a customer wants to request a refund on their entire order, they can complete an online form. Refunds will be issued to the same credit card used for the purchase and will be processed within 21 business days of confirmation by the Customer Care team that the conditions of the refund have been met. However, Health Upgrades from the Ancestry Service to the Health + Ancestry Service, Chip Upgrades, 23andMe+, and Ancestry Book purchases are non-refundable. Kits purchased at a conference or event are also non-refundable unless otherwise stated at the point of sale. For kits purchased from authorized third-party retailers, 23andMe will only refund the lab fee paid directly to the company. Customers should contact Customer Care if they want to refund part of a multiple kit order.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
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70
This brand offers products that are on the pricey side.
Sustainability Score
80
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This brand offers products that are on the pricey side.
Quality Score
80
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This brand offers products that are on the pricey side.
DTCetc Score
82
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100
This brand offers products that are on the pricey side.
Target Audience
Curious, health-conscious, data-driven
Stereotype
Curious
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Sustainability Score
80
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100
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Quality Score
80
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DTCetc Score
82
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100
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color
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Speciality
Helix
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Speciality
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