Wellness is about feeling your best. Today we see the word "wellness" plastered everywhere - magazine covers, commercials, and even food packaging. Wellness extends into every aspect of our lives by teaching us how to live better, be healthier and empowering us to take control of our health. Wellness is especially critical as we age, but whether you are 20 or 80, wellness is important and essential to your physical and mental health. Our list of resources can help you achieve your wellness goals by incorporating healthy eating and fitness into your daily routine to improve your overall well being.
Atoms
Atoms is a New York footwear company that believes feet come in sizes too. Customers can order their shoes for the left and right foot in two different sizes, to get perfectly fitting kicks. Atoms also offers "Quarter Sizes," meaning there are 24 ½ combinations of width and length.
Hey lovelies, Iman Hasan here! With 300+ wellness brands to explore, you'll find your favorite wellness products. But let me spotlight a few faves that you won't want to miss: I start all my days with my Athletic Greens for optimal gut health, HigherDose’s Sauna Blanket has been a life changer for detox and relaxation, Bala Bangles and Port de Bras workout sets keep me sweating in style, and Eight Sleep’s Pod has changed my sleep quality keeping me energized throughout the day. Dive into the whole list and discover what speaks to YOU. Happy shopping!
23andMe
23andMe, Inc. is a personal genomics company that offers analysis of DNA test results and health-related genetic reports.
8Greens Gummies
8Greens is a health and wellness brand founded in 2016 by Dawn Russell, dedicated to making nutrition more accessible and affordable. Their signature product is a gummy that condenses the recommended serving of fruits and vegetables into one single tablet. 8Greens sources their ingredients from certified organic suppliers and is committed to sustainability and social responsibility, with a portion of their revenue going to Save the Children. They have been featured in several media outlets and are a favorite among many celebrities.
A Proper High
Discover the ultimate cannabis experience with A Proper High. Their team of experts has tested over 58,000 hours to bring you the best products for any occasion. With their proprietary app, you can track and record all the feels. Perfect for new and experienced users.
ASYSTEM
ASYSTEM is the ultimate health-conscious brand for men, offering a range of natural supplements and skincare products. Their Functional By Design® Methodology guarantees high-quality and effective ingredients for overall well-being.
Ace and Tate
Ace and Tate is an ethical, direct-to-consumer eyewear brand founded in 2013. Offering fashion-forward frames designed in-house, it has been featured in publications such as Vogue, The Guardian, and Complex and has expanded to brick and mortar stores across Europe. As a B-Corp Certified company, Ace and Tate is committed to transparency, accountability, and sustainability.
Afterglo
Indulge in pleasure with Afterglo's body-safe and quality intimate products. Empower yourself with their commitment to self-care and explore sensuality without judgement.
Airinum
Airinum is a Swedish-based brand founded in 2004 that creates reusable masks designed to filter out pollution, pollen, and bacteria, raising awareness about poor air quality and public health. Their masks feature air filtration, lightweight material, and adjustable fit, and come in a variety of designs.
Aisle
Aisle is a Canadian company that makes and distributes washable, reusable alternatives for everyday products, such as feminine hygiene products. Aisle's products have been reviewed in magazines such as "Vancouver Magazine" and "Canadian Living", it currently has a five-star rating from the distributor of its menstrual cups on Amazon.com.
Allkinds
Allkinds celebrates the uniqueness of every child with a range of products that cater to their individual needs. From clothing to self-care, kids can express themselves confidently and be proud of who they are.
Aloha
ALOHA provides a healthy alternative to traditional snacks and protein shakes. We are excited to introduce the Aloha line of plant-based foods, powders and workout products. All our products are plant-based, Non-GMO and Gluten Free for a healthy lifestyle.
Alt
Alt is the perfect choice for those seeking a clean, natural, and high-quality liquid cannabis enhancer. Their proprietary technology allows for fast-acting and precise dosing, promoting an exploratory state of mind and total self-expression.
Alto Pharmacy
Alto is a full service mail order pharmacy that delivers prescriptions for free, seven days a week! We provide free delivery to your door the same day and offer over 50,000 brand name and generic medication options.
Amp Human
Amp Human's innovative products, backed by scientific research, help athletes achieve their goals. Their flagship product, PR Lotion, reduces muscle fatigue and soreness, allowing for harder training and faster recovery.
Ananday
Introducing Ananday, the plastic-free and carbon-neutral yoga brand that supports both you and the planet. With their eco-friendly essentials and commitment to sustainability, Ananday is on a mission to create a more conscious and blissful world.
Apollo Neuro
Apollo Neuro is a wearable device that helps users manage their stress levels with touch therapy, learning and adapting to the user's life. Founded by Dr. David Rabin in 2015, it has been featured in multiple publications and undergone 6 clinical trials. It's available in 5 colors, with a 60-day return window and refurbished watches available for a lower price.
Apothem Labs
Apothem Labs is a CBD brand committed to creating high-quality, natural products that promote optimum well-being and restore balance in the body. Their botanical extracts are blended with carefully chosen plant-based ingredients to create 'botanical synergy', promoting harmony within the body. With a focus on honesty, transparency, and uncomplicated purity, Apothem Labs is dedicated to making good stuff the right way, from farm to shelf.
April
April is a modern vitamin brand that offers personalized, vegan supplements made with expert nutritionists and scientists' help. Their smart-working formulas are easy to navigate, and they prioritize transparency and education. Perfect for health-conscious customers who prioritize their physical and mental well-being.
Armra
Armra is a health and wellness brand that uses Cold-Chain BioPotent™ Technology and immune intelligence to protect, restore, and enhance complete immune health and cellular performance. Their clean, safe products are backed by extensive research and manufactured under rigorous testing and quality standards, making them perfect for those who prioritize their health and are concerned about the negative impact of modern environmental factors on their immune system and overall well-being.
Arrae
Arrae is the natural supplement brand that's got your back. Their 100% natural supplements are formulated with accurate dosing to solve everyday problems such as bloat and anxiety that women constantly deal with.
Athletic Greens
Athletic Greens is the ultimate solution for those seeking comprehensive and convenient nutrition. Their flagship product, AG1, contains 75 vitamins, superfoods, probiotics, and adaptogens. The brand is committed to quality, sustainability, and community.
Atlas
Atlas protein bars are a wellness-focused brand with clean, high-quality ingredients that support both physical and mental wellness. Their unique formula includes ashwagandha, a super plant with science-backed benefits. With a commitment to helping customers become their best selves, Atlas offers plant-based flavors with 15 grams of protein and less than one gram of sugar. Available online and at 1,100 retail locations nationwide, including Sprouts, Stop & Shop, and Lifetime Fitness.
Audicus
Audicus provides low-cost hearing aids, with a 45 day risk free trial and unlimited support. We are changing the world by making hearing aids accessible to all.
August
August is the perfect brand for those who prioritize natural and sustainable period care. With a focus on comfort and education, August empowers women to prioritize their health and well-being.
Aura Glow
Aura Glow is the perfect choice for those seeking a gentle yet effective teeth whitening solution. With enamel-safe, clinically-proven products made in America, they offer transparency and guidance for improving oral wellness.
Autobrush
Autobrush is the revolutionary oral care brand that uses up to 58,000 tapered nylon bristles to hit every surface area of your teeth, every time. Their product line includes 2-in-1 cleaning and whitening toothpaste, gentle bristles for sensitive gums, and soothing LED red light therapy.
Ava Women
Ava Women is revolutionizing fertility tracking with AI, apps, sensors and more, to give women an easy way to track their reproductive life. Our products are clinically tested and FDA-approved, offering a range of package deals with different guarantees and privileges.
BURST
BURST Oral Care is an innovative and socially conscious oral care company founded in 2017 by Hamish Khayat and Brittany Stewart. Their products are recommended by dental professionals, cruelty-free, vegan-friendly and come with a 90-day money back guarantee and lifetime warranty.
Bace Health
Bace Health offers personalized, science-backed Hemp products for health-conscious customers seeking natural solutions. Their commitment to transparency and education ensures trustworthy and effective results.
Ballsy
Ballsy is the ultimate men's grooming brand for health-conscious guys who want to feel confident and refreshed. Their natural body wash, Ballwash, is designed to draw out toxins and leave skin feeling clean and revitalized. With a commitment to quality and customer satisfaction, Ballsy is the perfect choice for men who prioritize self-care.
Barner
The solution for that problem was the creation of a pair of glasses that redefined the way we protect our eyes from digital screens. Barner glasses are designed to protect against harmful blue light in an innovative and stylish way. Set apart by their unmistakable design and the absence of frames, Barner glasses feature a light indicator that warns you when you should or shouldn't take them off.
Base
Base is a revolutionary brand that offers at-home blood testing and tracking for those who prioritize their health. Backed by a team of experts, Base emphasizes accuracy, reliability, and data privacy while making blood data easily understandable for health-conscious customers.
Baze
The Baze blood nutrient test kit is the only FDA approved at-home blood nutrient test. This simple test helps you learn about your metabolism and nutritional needs, using a tiny vial of your own blood. After just 4 minutes and a few simple drops, you will find out which vitamins and supplements your body is lacking, and you can get them delivered right to your door each month.
Beam Organics
Beam Organics is the ultimate wellness brand for those seeking all-natural remedies. Made by former athletes, their science-backed products help optimize physical and mental wellness.
Beekeeper's Natural
Beekeeper's Naturals is a sustainable brand founded in 2016 by Carly Stein that offers natural and clean remedies featuring bee-centric ingredients sourced from apiaries across the US, Canada, and Brazil. Their mission is to create healthy and natural alternatives to over-the-counter products, and they also donate to bee research.
Begin Health
Begin Health offers prebiotic supplements that promote gut health and support the development of the immune system, digestion, and mental health in toddlers and kids. Made by health experts, their unique blend of HMOs and fiber from chicory root inulin ensures the best start in life for your little ones.
Bellway
"Get a healthy gut with Bellway's all-natural fiber supplements. Their organic psyllium husk and real fruit ingredients make for a delicious and easy way to improve your digestive health and overall well-being."
Better & Better
Better & Better toothpaste is the perfect choice for eco-conscious individuals who want a better future for themselves and the planet. Made with pure vegan ingredients and packed with vitamins D3 and B12, this toothpaste is not only good for your oral health but also supports bone-strengthening, immunity, and energy-boosting. Plus, with their commitment to reducing waste and planting trees, Better & Better is a brand that is always improving and taking steps in the right direction.
Betterbrand
Betterbrand offers natural health supplements backed by extensive scientific research and carefully selected natural ingredients. Their commitment to safety and purity makes them an excellent choice for health-conscious individuals looking to achieve their health goals naturally.
BioTRUST
BioTRUST is known for our commitment to quality and the strength of our products. Our mission is to continue to provide the highest quality, most effective nutrition products, vitamins and supplements on the market, while providing superior customer service.
Biocol Labs
Biocol Labs offers a range of clean, therapeutic supplements and all organic cosmetics, combining minerals with high-quality superfoods. Their commitment to creating chemical-free products is perfect for health-conscious individuals seeking a natural lifestyle.
Bird & Be
Bird & Be offers personalized, science-backed fertility-supporting products and services for individuals at any stage of their journey. Their convenient at-home tests and tailored supplements attract proactive customers seeking expert guidance in a supportive, inclusive environment.
Bite
Bite (Because It's The Earth) Is a sustainable toothpaste and dental care company. Bite Toothpaste Bits will create a foam that makes brushing fun! Plus you'll feel all squeaky clean. The minty cool flavor will leave your mouth with that fresh out-of-the-dentist feeling.
Blink Health
Order Blink Health prescriptions online and pick up at your local pharmacy or have your order delivered directly to your door. Shop prescription glasses, contacts and other low cost health care products. Plus enjoy online virtual doctor visits for select conditions for $39.95.
Bloom Nutrition
Bloom Nutrition was created to provide simple sleep support to the millions of Americans who need it. Featuring a proprietary formula with natural ingredients such as melatonin and valerian, this supplement is formulated without artificial colours, flavours or preservatives.
Boie
Boie is a sustainable personal care brand that prioritizes the environment. Their products are made to last longer than traditional items and are easily recyclable, making them a great choice for eco-conscious customers.
Boka
Boka offers effective and safe oral care products made with high-quality materials and science-backed ingredients. With a commitment to giving back, Boka donates a toothbrush to non-profit partner Surge for every brush purchased. Prioritize your oral health with Boka.
Bonafide
Bonafide offers natural solutions for women's health issues, backed by rigorous research and clinical trials. Trusted by thousands of doctors, their commitment to safety and effectiveness make them a top choice for women seeking natural relief.
Brüush
Brüush electric toothbrushes offer an industry-leading sonic technology with ultra-soft bristles and six cleaning modes for an effective and gentle clean. With seasonal colors, exciting collaborations, and a touch of humor from strategic investor Kevin Hart, Brüushing has never been more enjoyable.
Cabinet Health
Cabinet Health is the sustainable solution for eco-conscious individuals seeking to reduce single-use plastic in healthcare. Their refillable medicine system is compostable and eco-friendly, with B-Corp certification and a commitment to a sustainable future.
Candid
Open your door to the world of orthodontics with Candid. Get started with a free scan at a Candid Studio, and straighten your teeth for $200 off when you purchase aligners from a Candid Studio. Welcome to the Candid family.
Canopy
Canopy is the ultimate beauty and wellness brand that offers dermatologist-recommended devices for healthy skin, easy breathing, and better sleep. Their products are effortless to maintain, dishwasher safe, and free from harmful ingredients. Indulge in a clean, highly potent aroma experience with Canopy.
Capsule
When you get sick, it's not always about the medicine. It's also about how you get the medicine. At Capsule, we believe that's important too. Our health plan lets you type your script straight into a smart phone app, and have the medication delivered to your door, all for free
Champ
Champ offers a discreet and convenient way to prioritize sexual health. Their premium, clean-label products are delivered straight to your door, eliminating awkward conversations and uncertainty about quality. Trust in Champ's dedication to innovation and competitive spirit.
Cheeky
Cheeky's custom night guards are a game-changer for those who prioritize their dental health and sleep quality. Made with FDA-approved materials and 3D technology, they offer a perfect fit for every teeth grinder.
Cheeky Bonsai
Cheeky Bonsai empowers women to prioritize their vaginal health with a no-shame attitude. Their products start conversations and sit pretty on bathroom counters, promoting well-being and open dialogue.
Chirp
Chirp's back pain relief products, including the Chirp Wheel, are a game-changer for muscle pain sufferers. With FSA/HSA approval, a 5-module e-course, and rave reviews, it's no wonder customers are raving about their results.
Cocofloss
Cocofloss is a brand founded by sisters Catherine and Chrystle Cu in 2015, with a mission to make dental hygiene fun and easy. They offer a wide range of floss flavors and eco-friendly accessories like toothbrushes, made with vegan ingredients. Plus, customers can subscribe and save, and join the rewards program for great deals.
Common Heir
Common Heir is a clean beauty brand that redefines classic beauty traditions with plastic-free, high-performance skincare. Their products are thoughtfully crafted with sustainable formulas and packaging, making it the perfect choice for anyone looking to transform their skincare routine.
Cora Tampons
Cora is a feminine hygiene brand that provides safe, effective period products made from organic cotton and free of toxic agents, while empowering women with education and supporting girls in need. As a Certified B Corporation, Cora is committed to reducing its environmental impact.
Cove
Cove Migraine is a telemedicine company founded by ex-Google employees in 2018, offering personalized migraine treatments with over 20 FDA-approved medications, supplements, and medical devices. Cove provides 24/7 medical support and affordable medications with no insurance required.
Curam
Curam: Scandinavian-designed cupping kits and accessories that prioritize self-care. Made from eco-friendly materials, these tools empower individuals to find balance and wellness in their hectic modern lifestyles.
Cure
Cure is a plant-based wellness brand offering functional products designed to support daily health and wellbeing. Their flagship product, the Cure Hydrating Electrolyte Mix, is a scientifically balanced, natural hydrating drink mix that empowers customers to live a healthier life.
Cure Hydration
Cure Hydration is a plant-based, non-GMO electrolyte drink mix company founded by Lauren Picasso. Their products are based on the World Health Organisation's Oral Rehydration Solution and are free from added sugar, sugar alcohols, and artificial sweeteners. They also offer tea mixes and accessories.
Curist
Curist offers doctor-recommended pharmaceutical relief without a prescription. Affordable and high-quality products are carefully selected by board-certified doctors, making it the go-to brand for effective treatment.
DISCIPLE
DISCIPLE is a natural wellness brand that offers holistic solutions for stressed-out bodies and minds. Their adaptogen-rich oils deliver therapeutic-grade plant extracts, providing a natural and effective approach to skincare and wellness.
DNAfit Testing
DNAfit is a personalized wellness program that uses genetic information to provide tailored meal plans, workouts and nutritional advice, empowering millions of people to live longer, healthier and happier lives. Founded in 2013, DNAfit has won multiple awards for its innovative approach to health and wellness.
Dame
Dame is a sex-positive brand that aims to close the Pleasure Gap with their doctor-approved, body-safe products. With a commitment to education and breaking taboos, Dame is changing the way we think about sexual wellness.
David Kind
Just pick a style, and we'll send you six pairs to try on at home for six days. Try on all the different frame shapes, sizes, colors and gender-specific designs and pick the frames that fit your face best.
Daye
Your Daye is a London-based health and wellness brand founded in 2018, known for its innovative CBD tampons and probiotic supplements. They prioritize science, transparency, and sustainability to make menstrual wellness convenient, affordable, and accessible, and have been praised by various media outlets and won over 68.8k followers on Instagram.
Dazey
Dazey brings a colorful and playful approach to wellness with high-quality products made from USDA certified organic hemp. Their commitment to transparency and cruelty-free testing make them a must-try for hemp enthusiasts.
De Lune
De Lune empowers women to embrace their natural cycles and prioritize their menstrual health with clinically-backed ingredients and practitioner-approved formulations. Their science-based education and innovative research make them a leader in period health.
Deeps
Deeps, founded by scientists and doctors, offers clinically backed products for a deep restorative night of sleep. With natural ingredients and a focus on sleep, wake up feeling refreshed and ready to take on the day.
Dew Wellness
Dew Wellness revolutionizes stress management with their natural and sustainable products. Their Kava remedies provide a calming experience, while their Dew Mocktail de-stresses and regulates the nervous system. Plus, they donate to mental health causes.
Dewty Drinks
Dewty Drinks is the one-step solution to a 12-step routine, clinically proven to give you a natural glow. No airbrushing, no faked reviews, just real results. Say goodbye to expensive creams and hello to confidence in your own skin.
Dose
Dose is the perfect brand for health-conscious individuals looking for better-for-you products that deliver functional benefits. Made with natural herbs and active ingredients, their shots are USDA organic, non-GMO, vegan, and glass packaged.
Dosist
Dosist offers natural plant-based therapies through dose-controlled cannabis therapy. Their targeted formulas and award-winning devices ensure consistent, effective, and predictable results. They're committed to safety and consistency in their cannabis-based products.
Dram
At DRAM we use the highest quality ingredients in crafting our organic, natural, gluten-free, kosher, plant-based beverages that are made on location in our microbrewery in Breckenridge Colorado. Be it an award winning IPA beer or a refreshing vodka tonic, each one of our hand crafted beverages is perfect for you.
Dream Water
You don't have to deal with lack of sleep any more. Dream Water is a safe, non-habit forming sleep-aid solution that's 0 calorie, no-stress and fast-acting. Dream Water can put you into a sound and restful sleep within minutes using the only clinically proven technology for aiding sleep.
Drink Aid
"Say goodbye to the negative effects of alcohol with Drink Aid's Complete Alcohol Defence. Developed by scientists and nutritionists, this custom formula enhances the detoxification process, allowing you to enjoy alcohol on your own terms."
Drink LMNT
LMNT is a 2018 performance-enhancing electrolyte product founded by Robb Wolf. Our travel-friendly pouches are packed with high sodium content, no sugar, gluten, or artificial ingredients, and designed to be Paleo and Keto-friendly. Try our nine flavors and save with our subscription options.
ELEMENTS
ELEMENTS is a science-backed, plant-based wellness brand that offers natural stress-management solutions. Their products contain clinically-effective adaptogens that work with the body to regulate cortisol levels and promote balance.
Eargo
Eargo is an American hearing aid manufacturer based in San Jose, California. The company's hearing aids were inspired in their design by a fishing fly. Each unit is also rechargeable. Designed for the first time user, the Eargo hearing aid has a size factor of 1/2 hearing aid or smaller to fit the smallest ear canal.
Eaze
With Eaze, ordering marijuana is now as easy as ordering pizza and you can have it delivered to your front door. Order flower, vapes, edibles, and joints from the brands with the best reviews and set a delivery time so your high-quality cannabis products are there when you get home.
Echelon
Stay in shape from the comfort of your home with Echelon's Smart Connect Exercise Bike. This revolutionary bike pairs with live or on demand classes to create an immersive training experience. With its large LCD screen and free iFit mobile app, you can track your performance, broadcast to social media, and take classes from fitness experts anywhere in the world! Available with 0% financing and a money back guarantee.
Elvie Breast Pump
Elvie is an award-winning female-focused technology company founded in 2013 by Tania Boler and Alexander Asseily, dedicated to improving women's lives through smarter technology. They offer a range of products, including the iconic wireless pump and milk catcher, made with safe materials and covered by a 90-day or two-year warranty. Elvie is passionate about opening up conversations about motherhood and womanhood, and has partnered with the NHS to give UK women in need devices at no cost.
Elysium Health
Elysium Health is a science-driven wellness brand that develops clinically-proven dietary supplements to support NAD+ levels, DNA repair, and long-term brain health. Our products are developed in partnership with leading universities, including Harvard, Oxford, and MIT, and our advisory board includes eight Nobel Prize winners.
EnChroma
EnChroma glasses help color blind people see color! EnChroma is the only manufacturer to use a special filter to correct for three specific types of color blindness...
Enjjoy
Enjjoy is the affordable, high-quality hemp brand that delivers consistent and potent formulas. With over 10 years of experience in cannabinoid extraction, Enjjoy's state-of-the-art facilities provide reliable and effective products that help you feel your best.
Epycure
Epycure's natural and effective products prioritize the best quality ingredients for your body and the planet. Their 100% vegan formulas are composed of scientifically proven active ingredients and eco-friendly packaging.
Euka
Euka is the ultimate respiratory wellness brand that empowers individuals and families to create conscious rituals for healthier living. Their suite of tools is trusted by musical artists and their commitment to philanthropy is admirable.
Even
Even is the solution to medication-induced nutrient depletions. Their medical food is designed to pair with medication and address nutrient deficiencies, helping patients feel like themselves again. Backed by a team of medical experts, Even is the proactive choice for those seeking balance.
Everist
Introducing Everist, the beauty company that's fixing the industry's plastic problem. With eco-friendly products that perform exceptionally well, Everist makes it easy to make a big impact with small, daily changes.
EverlyWell
EverlyWell is the ultimate destination for hypothyroidism care, with a team of top-endocrinologists and wellness experts. Hassle-free communication with doctors, insurance coverage, and a 30-day return policy make it a standout brand.
Every
Every is the perfect brand for busy foodies who want quick, healthy meals that taste amazing. Their plant-based ingredients are carefully selected and frozen to preserve nutrients, while their commitment to sustainability is unparalleled.
Evvy
Evvy is a revolutionary brand that empowers women to take control of their health through accessible research and empathetic care. With a simple swab, Evvy provides personalized data to improve treatment options and close the gender health gap.
Eyebobs Glasses
Eyebobs is a Minneapolis-based eyewear brand founded in 2001 by Julie Allinson, offering fashionable frames made with high-quality materials at affordable prices. Eyebobs has been featured in Forbes, won the Breakout Retailer Award from Chain Store Age Magazine, and is a favorite of celebrities such as Joan Rivers, Whoopi Goldberg, and John Slattery. With customizable options, a one-year warranty, and a wide range of eyewear, Eyebobs is the perfect choice for stylish and affordable eyewear.
Fatty15
Fatty15 is a vegan-friendly supplement founded by Stephanie Venn-Watson, DVM, MPH, and Eric Venn-Watson, MD, MBA to promote whole body health and support cell repair and restoration. It is free of preservatives, fillers, and artificial ingredients and comes in refillable and recyclable packaging. Committed to Earth health, Fatty15 works to protect marine life.
Favour Gums
Favour Gums offers a minty fresh, organic, and natural chewing gum infused with CBD. With a precise dose in just 10 minutes, it's the perfect solution for those seeking a convenient and effective way to incorporate CBD into their daily routine.
Feals
Feals is a modern wellness brand offering high-quality, natural supplements backed by science. Their cannabinoid-based products are carefully crafted to promote overall wellness and keep your head clear. Trust Feals to help you feel your best.
Feel
Feel is the ultimate go-to for health-conscious individuals seeking a simple, science-backed approach to wellness. Their affordable supplements are free from nasty additives and cater to busy, eco-aware shoppers who value transparency and convenience.
