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goop
Goop is a curated commerce experience that will become a destination for the very best in wellness shopping and inspiration.
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DTCetc’s Take
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Goop is a lifestyle brand founded by Gwyneth Paltrow in 2008 that offers a wide range of products and services that cater to the needs of its customers, including clean beauty products, fashion essentials, wellness tools, and travel recommendations. The company takes a curious and open-minded approach to its work, valuing the trust of its customers above all else. Goop believes in the power of whole food and the importance of ingredient sourcing for the planet and its customers' well-being. The brand also hosts The goop Podcast, where they chat with leading thinkers and industry disruptors about starting new conversations and shifting old paradigms. With a focus on quality, efficacy, and pleasure, Goop is dedicated to helping its customers live their best lives.
Goop attracts customers who enjoy a holistic approach to wellness and lifestyle. Fans of clean beauty products, fashion essentials, wellness tools, and travel recommendations find value in the brand's offerings and its curious, open-minded philosophy.
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Here's what shoppers have to say:
- Goop skincare is highly recommended and not using it is a missed opportunity.
- Customer service is excellent and they answer calls promptly.
- Ordering from Goop is easy and hassle-free.
Cons
- Some customers have reported negative experiences with goop's beauty products, including dryness and allergic reactions.
- There have been complaints about goop's customer service, with some customers struggling to receive responses or cancel orders.
- Others have expressed frustration with goop's return policy and shipping fees.
- Some reviewers caution against using goop's skincare and cosmetics products due to concerns about the brand's promotion of unscientific information and potentially unsuitable products.
Goop offers shipping to US addresses including Alaska, Hawaii, and US Territories. The standard shipping cost for orders less than $75 before taxes and shipping is $6.95 and is free for all orders of $75 or more before taxes and shipping. Expedited shipping is also available for $15 for UPS 2nd Day Air and $25 for UPS Next Day Air. Orders placed weekdays before 11 a.m. PT/2 p.m. ET will ship the same day. Orders placed after 11 a.m. PT/2 p.m. ET or on weekends or holidays will ship the following business day. Shipping to PO Boxes/APO/FPO is available by ground only, and expedited shipping to these addresses will be downgraded to ground. Goop also ships to Canada for a flat rate of CAD $20 with expedited shipping. All shipments to Canada are delivered duty paid, and applicable sales tax will be charged on merchandise total. Goop is working on expanding its international presence, and non-US shipping eligibility is indicated on the item detail page. There is also a free shipping deal available for purchases over $150 for a limited time only.
Goop offers a return policy for eligible items within 40 days of receipt. The items must be unopened/unused, with tags, and in their original packaging. Damaged items are not eligible for a refund. If an item is open or used, the refund is at goop's discretion and may result in store credit. To initiate a return, customers in the US can go to returns.goop.com and print a pre-paid shipping label for a fee of $10. Canadian customers must contact customer service for a pre-paid return label for a fee of CAD $20. Skincare, makeup, haircare, and fragrance items that have been opened, tried or tested are subject to a refund in store credit. Intimate apparel, earrings, custom-made products, final sale merchandise, and products specified as non-returnable are not eligible for return. Late returns are not accepted.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
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70
This brand offers products that are on the pricey side.
Sustainability Score
50
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This brand offers products that are on the pricey side.
Quality Score
70
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This brand offers products that are on the pricey side.
DTCetc Score
62
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100
This brand offers products that are on the pricey side.
Target Audience
Holistic wellness enthusiasts
Stereotype
Wellness-seeker
Pricing Rating
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Sustainability Score
50
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Quality Score
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DTCetc Score
62
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100
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