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Italic
Italic is a direct-to-consumer retailer offering high-quality apparel, accessories, and homeware made by the same hands that produce collections for top-of-the-line designers, at up to 80% less than competitors. Praised by Bloomberg, The Wall Street Journal, Vogue, and Food & Wine, Italic offers 1000+ products with free shipping over $50 and a 30-day money-back guarantee with free returns.
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DTCetc’s Take
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Italic is a direct-to-consumer retailer founded in 2018 by Jeremy Cai, offering apparel, accessories, and homeware made by the same hands that produce collections for top-of-the-line designers. They offer quality items at up to 80% less than competitors, and have been praised by publication giants like Bloomberg, The Wall Street Journal, Vogue, and Food & Wine. Customers pay an annual membership fee of $60 for access to 1000+ products for men, women, pets, and homes, with detailed product pages, free shipping over $50, and a 30-day money-back guarantee with free returns.
Italic is a retailer offering brandless collections for men and women, along with products for home and pets, at a fraction of the cost of designer items. It is ideal for adults who want a high-quality wardrobe or home but don't want to spend a lot of money. The items will be labelled as "MADE FOR ITALIC", so those who prefer to flash a brand name may not be satisfied.
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Here's what shoppers have to say:
- The candle sampler is luxurious and well-made, with luxe packaging.
- The quality of Italic products is high and prices are generally lower than similar quality items.
- Their skin products do not irritate sensitive skin and the exfoliation product is light and nourishing.
- Membership pays for itself with money back and fast shipping.
- Quality products at a lower price.
- Great quality and products, with excellent quality sunglasses at a good value.
- Pajamas are clean, crisp, and the right fit.
- Dog bed is plush and great quality, with a removable cushion cover and the option to flip the cushion.
Cons
- Some products have a strong scent that may not appeal to everyone.
- Prices have increased significantly since the brand's launch.
- Products lack certain design elements that are expected from luxury brands.
- Some products have functional issues, such as difficulty filling or producing uneven results.
- Product descriptions may not accurately reflect the thickness or weight of certain items.
- Some products may not meet the quality standards of other luxury brands.
- Shipping can be slow and some items may not fit properly or be of lower quality than expected.
Italic currently only ships domestically within the US, including all 50 states and APO/FPO addresses. Once an order is placed, customers can expect to receive their package within 5-7 business days. Shipping to Alaska, Hawaii, Puerto Rico, and APO/FPO addresses may take longer. Customers can track their packages on the company’s website by entering their order number and email address. There are no shipping prices, shipping costs, or shipping deals for purchases over a certain price.
Italic offers a 30-day return policy for items that have not been worn, washed, altered, or damaged. To make a return, customers should go to the Return Portal and enter their order number and shipping zip code. They will then be sent a prepaid shipping label to attach to the outside of the return package. Refunds will be issued to the original method or can become store credit. Returns should be processed within a few days of receipt. Items that cannot be returned include those that have been stained, worn, washed, or altered.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
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This brand offers products that are on the pricey side.
Sustainability Score
80
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This brand offers products that are on the pricey side.
Quality Score
90
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100
This brand offers products that are on the pricey side.
DTCetc Score
74
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This brand offers products that are on the pricey side.
Target Audience
Affluent adults
Stereotype
Budget-conscious
Pricing Rating
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Sustainability Score
80
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100
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Quality Score
90
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100
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DTCetc Score
74
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100
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