OffLimits Cereal

OffLimits Cereal is a vegan, gluten-free, and non-GMO cereal brand founded in 2020 by Emily Elyse Miller. Their clean and simple ingredients, organic cane sugar, and inclusive mascots have caught the attention of Vogue and Forbes, and their products have sold out four times and their edible glitter twice. They also have an artist series of boxes that resell for five times the price.

Category
CPG
Specialty
Socials
90
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100
DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
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DTCetc’s Take

About OffLimits Cereal

OffLimits Cereal is a cereal brand founded in 2020 by Emily Elyse Miller, based out of NYC. OffLimits specializes in vegan, gluten-free, and non-GMO cereals with clean and simple ingredients, organic cane sugar, and inclusive mascots. OffLimits has already gained a lot of attention, being featured in Vogue and Forbes, and having sold out of their products four times and their edible glitter twice. They also have an artist series of boxes that resell online for five times the price. They offer free shipping on orders over $50.

Who Shops At OffLimits Cereal

OffLimits Cereal is a brand of cereal that is aimed at adults, but can also be enjoyed by kids. It has tasty flavors made with better ingredients, making it a great option for anyone who wants a healthier cereal option.

What customers love about OffLimits Cereal

Here's what shoppers have to say:
  • Delicious cereal with a fun twist.
  • Good treat to satisfy a sweet craving without being too unhealthy.
  • Innovative with a little caffeine for an afternoon pick me up.
  • Unique flavor that stands out from the cereal crowd.
  • Fun branding, loyalty programs, and characters.
  • Crunchy texture that holds up without getting soggy.
  • Subtle flavor and sweetness that is a great option in the cereal aisle.
  • Milk turns into almost a latte.
Cons
  • The texture of the cereal was not enjoyable.
  • The coffee cereal had a bitter taste.
  • The flavor of the cereal was lacking and did not satisfy cravings.
  • The strawberry cereal tasted stale.
  • The coffee flavor did not match the fragrance.
  • The milk had a slightly peppery taste.
  • The cereal glitter turned an unappealing metallic grey color.
  • The advertised coffee flavor was not prominent enough.
  • The cereal was overly sweet and sticky.

OffLimits Cereal's Shipping Policy

OffLimits Cereal currently only ships domestically within the US. Shipping typically takes 5 business days to most US destinations. Customers can receive free shipping when spending $50 or more, otherwise, the cost is $8.50. International shipping is not available at this time, but the company is working on expanding that soon.

OffLimits Cereal's Return Policy

OffLimits Cereal does not offer refunds or replacements unless the product was damaged in the shipping process. Customers should not worry about receiving a product that is past its best before date. Unfortunately, OffLimits does not accept returns, so customers should make sure that they are satisfied with their purchase before buying.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
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80
This brand offers products that are on the pricey side.
Sustainability Score
80
/
100
This brand offers products that are on the pricey side.
Quality Score
90
/
100
This brand offers products that are on the pricey side.
DTCetc Score
74
/
100
This brand offers products that are on the pricey side.
Target Audience

Young adults, adults

Stereotype

Health-conscious

Pricing Rating
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Sustainability Score
80
/
100
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Quality Score
90
/
100
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DTCetc Score
74
/
100
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OffLimits Cereal on Socials

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