With countless makeup brands hitting the shelves seemingly daily, it's easy to get a bit overwhelmed. The good news? We’ve scoured through hundreds of brands and thousands of products to bring you the top 10 Beauty Brands of the year. Whatever makeup vibe you're into, there's a brand doing it – no doubt about it. Here's a curated list of the top 10 DTC beauty brands that are making waves in the industry.

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Tower 28 Beauty

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Tower 28 Beauty is leading the charge in clean beauty with a focus on products suitable for sensitive skin. The brand's vibrant and inclusive approach ensures that their makeup and skincare products are not only effective but also accessible to a diverse range of skin tones. Tower 28 Beauty is at the forefront of the clean beauty movement, emphasizing simplicity and efficacy in its formulations. We are never without their SOS Daily Rescue Facial Spray, a true hero for our skin barriers.

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Aesop

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Aesop has gained a cult following for its distinctive approach to skincare and grooming. The brand blends botanical ingredients with cutting-edge science to create luxurious and effective products. Aesop's DTC model allows customers to explore a range of skincare solutions tailored to their specific needs, bringing a touch of sophistication to their daily beauty rituals. Walk into any trendy restaurant or boutique, and you're bound to find a bottle of Aesop soap sitting in their pristine bathroom.

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Rare Beauty

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Founded by the multi-talented Selena Gomez, Rare Beauty is redefining beauty standards by promoting self-expression and embracing individuality. The brand's inclusive range of makeup products is designed to enhance rather than conceal, empowering users to celebrate their unique features. Rare Beauty's commitment to mental health advocacy further sets it apart in the beauty landscape. Their Soft Pinch Liquid Blush has become a TikTok sensation, and for good reason, the pigmentation is like no other blush we've tried.

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Ami Cole

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Ami Cole is making waves with its focus on inclusive beauty and skincare. The brand recognizes the diversity of skin tones and addresses the unique needs of melanin-rich skin. Through thoughtfully crafted formulations, Ami Cole provides effective solutions for hyperpigmentation, uneven skin tone, and other skin concerns that are often underrepresented in the beauty industry. Their Lip Treatment Oil is a staple in all of our beauty bags.

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Saie

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Saie is synonymous with clean and sustainable beauty. The brand's range of makeup and skincare products is crafted with clean ingredients and sustainable packaging. Saie's DTC approach ensures that eco-conscious consumers have access to high-performance beauty products that align with their values. We recommend trying out their Sun Melt, a perfectly creamy bronzer.

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Ilia

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Ilia is a pioneer in the clean beauty movement, offering a range of makeup and skincare products that prioritize both performance and purity. The brand's commitment to transparency is reflected in its use of clean, skin-nourishing ingredients. Ilia's DTC model allows users to explore a collection of products that enhance natural beauty while promoting skin health. Ilia's Super Serum Skin Tint is a staple in many beauty influencers' makeup bags.

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Kosas

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Kosas is redefining beauty with its approach to effortless, elevated makeup. The brand's products are formulated with clean ingredients, striking a balance between skincare and cosmetics. Kosas' DTC platform enables customers to discover and experiment with products that enhance their features while supporting overall skin health. We love that the Kosas' Revealer Concealer has benefits of an eye cream, but the power to hide any sight of under-eye circles.

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Dieux Skin

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Dieux Skin is disrupting the beauty industry with its innovative approach to skincare. Known for the revolutionary "Forever Eye Mask," Dieux Skin combines science and sustainability to create products that deliver real results. The brand's DTC model ensures that users have direct access to skincare solutions that prioritize efficacy and environmental consciousness. Our skin thanks us daily for using their Instant Angel Moisturizer.

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Rhode

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Rhode is making a mark in the beauty world by offering a collection of clean and cruelty-free beauty products. The brand's focus on simplicity and efficacy resonates with consumers seeking uncomplicated yet high-quality beauty solutions. Rhode's DTC model allows users to curate a beauty routine that aligns with their values and lifestyle. The viral Peptide Lip Treatment has saved our smiles on many dry winter days.

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NUDESTIX

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NUDESTIX is carving a niche in the beauty industry with its emphasis on simplicity and ease in its makeup formulations. They offer a range of products designed for minimalistic beauty routines, embracing a less-is-more philosophy. With a focus on natural looks and user-friendly application, NUDESTIX caters to those seeking effortlessly chic makeup solutions. We highly recommend checking out Sofia Richie's favorite, the Nudies Blush Stick in Picante.

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The beauty industry is witnessing a transformative era with the emergence of DTC brands that prioritize inclusivity, sustainability, and innovation. Tower 28 Beauty, Aesop, Rare Beauty, Ami Cole, Saie, Ilia, Kosas, Dieux Skin, Rhode, and NUDESTIX are at the forefront of this revolution, offering consumers a diverse range of beauty products that cater to individual needs and preferences. As these brands continue to redefine beauty standards, the future of the beauty industry looks bright, inclusive, and empowering.