Branch Basics

Branch Basics is an Austin-based, plant-based cleaning brand founded in 2009 by Marilee Nelson, Allison Nelson, and Kelly Love. Their biodegradable, fragrance-free products are cruelty-free, third-party tested for safety, and praised by publications like The Washington Post and Essence. They offer subscription refills and accessories to help make cleaning easier.

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Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
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DTCetc’s Take

About Branch Basics

Branch Basics was founded in 2009 by Marilee Nelson, Allison Nelson, and Kelly Love, and is headquartered in Austin, Texas. The brand offers biodegradable, plant-based cleaning products that are fragrance-free, cruelty-free, and third-party tested for safety. They ship to the US and Canada, offer a subscription for refills, and accessories to help get the job done faster. The brand has been praised by notable publications like The Washington Post and Essence, and has a large following on Instagram.

Who Shops At Branch Basics

Branch Basics customers are eco-conscious individuals who prioritize biodegradable, plant-based, and cruelty-free cleaning products. They appreciate the brand's subscription and refill options and its endorsements from notable publications. These shoppers value safety and transparency in their cleaning products.

What customers love about Branch Basics

Here's what shoppers have to say:
  • Effective Cleaning
  • Non-Toxic and Eco-Friendly
  • Reusable Bottles
  • Multiple Uses
Cons
  • Limited Availability
  • Pricing

Branch Basics's Shipping Policy

For domestic orders in the contiguous US, Branch Basics offers free shipping for purchases over $40. For orders under $40, there is a fee of $5. Shipping to Alaska, Hawaii, and Canada is a flat fee of $10 and packages typically arrive in 5-9 business days. Customers can track their orders using the link sent in the confirmation email. For international orders, Branch Basics ships to Canada for a flat fee of $10. Packages typically arrive in 5-9 business days and customers can track their orders using the link sent in the confirmation email.

Branch Basics's Return Policy

Branch Basics offers a money-back guarantee for customers who are not satisfied with their purchase. To return an item, customers should email [email protected] with the details of their return. Return requests must be made within 30 days of purchase and the company will process the return within 7-10 business days. All items can be returned for a full refund, except for opened and/or used items.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
Pricing Rating
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80
This brand offers products that are on the pricey side.
Sustainability Score
90
/
100
This brand has an impeccable sustainability record. It’s part of their mission.
Quality Score
90
/
100
This brand is known for it’s exceptional product quality and craftsmanship.
DTCetc Score
78
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100
This brand comes highly recommended from the DTCetc team.
Target Audience

Health-conscious consumers

Stereotype

Eco-conscious

Pricing Rating
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This brand offers products that are on the pricey side.
Sustainability Score
90
/
100
This brand has an impeccable sustainability record. It’s part of their mission.
Quality Score
90
/
100
This brand is known for it’s exceptional product quality and craftsmanship.
DTCetc Score
90
/
100
This brand comes highly recommended from the DTCetc team.

Branch Basics on Socials

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