Floom

Floom is the perfect brand for those who appreciate unique and artistic floral arrangements for any occasion. With a commitment to local artisans and showcasing the beauty of individual stems, Floom is sure to brighten your day.

Specialty
Socials
70
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100
DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
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DTCetc’s Take

About Floom

Floom, founded by Lana Elie in February 2016, is a floral arrangement company dedicated to spreading floral joy through unique and special bouquets crafted by local artisanal florists. Floom's mission is to bring the joy of flowers to people all over the world, no matter the occasion. From Valentine's Day flowers to Mother's Day flowers, Floom has a wide variety of bouquets to choose from. What sets Floom apart from other online flower retailers is their commitment to building a community of flower lovers and showcasing the quirks of individual stems and the vision of flower-obsessed artists. With Floom, customers can expect a lovingly crafted celebration of natural beauty that will surely brighten their day.

Who Shops At Floom

Customers who appreciate unique and artistic floral arrangements for various occasions will be drawn to Floom. These individuals value the craftsmanship of local artisanal florists and the natural beauty of each stem.

What customers love about Floom

Here's what shoppers have to say:
  • Easy to find desired flowers and customize delivery
  • Impressive orchid display arrived on time and in good condition
  • Amazing selection of fresh and beautiful flowers at reasonable prices
  • Personalized service with handwritten card message and excellent peonies
  • Affordable and beautiful flowers with timely delivery and email notification
Cons
  • Overpriced for the size of the arrangements
  • Inconsistent quality between advertised and delivered products
  • Higher priced options do not guarantee better quality
  • Delivery issues and inaccurate tracking information

Floom's Shipping Policy

Floom's Return Policy

Floom does not accept returns due to the perishable nature of the items they sell. All orders are final and cancellations are not accepted. However, if a customer is unhappy with the standard of their bouquet, they can direct their complaints to Floom's customer service within two days of receiving the bouquet. Floom's customer service team will assess the claim and respond within 24 hours. If the complaint is due to substandard or incorrect flowers, photographic evidence is required to support the claim. If a refund is issued, it will take approximately seven working days to enter the customer's account. Floom's partner florists may substitute flowers according to market availability, but they strive to let customers know if any substitution is made. It is also the customer's responsibility to use any available discount codes, and Floom will not be responsible for refunds where a discount code was not applied.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
Pricing Rating
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30
This brand offers products that are on the pricey side.
Sustainability Score
50
/
100
This brand offers products that are on the pricey side.
Quality Score
70
/
100
This brand offers products that are on the pricey side.
DTCetc Score
55
/
100
This brand offers products that are on the pricey side.
Target Audience

Artistic flower lovers

Stereotype

Artistic

Pricing Rating
$
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Sustainability Score
50
/
100
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Quality Score
70
/
100
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DTCetc Score
55
/
100
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Floom on Socials

View this profile on Instagram

Floom (@Floom) • Instagram photos and videos

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