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Atoms

https://www.atoms.com/

Atoms is a New York footwear company that believes feet come in sizes too. Customers can order their shoes for the left and right foot in two different sizes, to get perfectly fitting kicks. Atoms also offers "Quarter Sizes," meaning there are 24 ½ combinations of width and length.

Category
Apparel
Specialty
Footwear
Socials
95
/
100
DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
Clean
Zero-Waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved

DTCetc’s Take

About Atoms

Atoms is a New York-based startup founded in 2015 by Waqas Ali and Sidra Qasim. They specialize in everyday sneakers for men and women, offering customizable sizes in quarter increments and the ability to buy different sizes for each foot. Their sleek and minimalist designs have earned them positive attention from media outlets like Forbes, Esquire, Vogue, British GQ, TechCrunch, and Bloomberg, as well as the admiration of investors and celebrities like Redditt co-founder and investor Alexis Ohanian. Their shoes feature copper threads that kill bacteria, a soft midsole for cushioning, and easy-on-and-off laces. Atoms sneakers start at $129, and they offer discounts for referrals and free shipping and returns.
More about Atoms ->

Who Shops At Atoms

Tech-savvy customers who prioritize comfort, style, and sustainability in their footwear would find Atoms useful. These customers are likely to be early adopters of new technology and appreciate the innovative use of copper threads in Atoms sneakers to kill bacteria. They also value minimalist design and customization options, which Atoms offers with their quarter size increments and ability to buy different sizes for each foot. These customers prioritize comfort in their footwear and appreciate the soft midsole cushioning that Atoms provides. They also value sustainability and are attracted to Atoms' commitment to reducing waste by offering customizable sizes and using eco-friendly materials. Overall, Atoms aligns with the values of tech-savvy customers who prioritize comfort, style, and sustainability in their footwear. They appreciate the innovative use of technology, customization options, and minimalist design that Atoms offers.
More about Atoms ->

What customers love about Atoms

Here's what shoppers have to say:
  • The shoes are extremely comfortable and hold their shape well, making them suitable for all-day wear.
  • The brand story is impressive, and the shoes come in a cool box.
  • The elastic laces are a great feature and make tying shoes unnecessary.
  • The shoes are durable, and the material is amazing.
  • They are suitable for any occasion.
Cons
  • The quality of Atoms products is inconsistent.
  • Customer service can be slow to respond and unhelpful.
  • Shipping times are often longer than advertised.

Atoms's Shipping Policy

Atoms offers free shipping to locations within the U.S. Orders are shipped out within 2 days and items are typically delivered between 2-7 business days. For purchases over a certain price, Atoms offers free shipping. For international orders, shipping costs and delivery times vary depending on the destination.
More about Atoms ->

Atoms's Return Policy

Atoms offers a convenient return policy for their shoes, allowing customers to log in to Atoms’ Returns Portal on the brand’s website to generate a pre-paid return label and drop off the item at a shipper. Customers must return the shoes within 10 days of delivery and refunds will be initiated within 2 business days of the company receiving them. However, Atoms masks are not eligible for returns or exchanges.
More about Atoms ->
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
Pricing Rating
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80
This brand offers products that are on the pricey side.
Sustainability Score
90
/
100
This brand offers products that are on the pricey side.
Quality Score
95
/
100
This brand offers products that are on the pricey side.
DTCetc Score
81.66666666666667
/
100
This brand offers products that are on the pricey side.
Target Audience

Young adults

Stereotype

Tech-savvy

Pricing Rating
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Sustainability Score
90
/
100
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Quality Score
95
/
100
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DTCetc Score
81.66666666666667
/
100
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What The Experts Say...

Pierina Avila
Creator

"I am absolutely in love with my Atoms sneakers! The comfort and style they offer are unmatched. Whether I'm out for a casual stroll or running errands all day, my feet feel supported and cozy. The unique design and attention to detail make me feel like I'm wearing something truly special. As someone who values both fashion and functionality, Atoms hits the mark perfectly. I can't recommend them enough!"

More from Pierina Avila
Kadie Cher
Creator

"I'm an avid athlete, and finding the right sneakers is crucial for my performance and overall foot health. Atoms has exceeded my expectations in every way. These sneakers are incredibly lightweight, yet they provide excellent support and stability during my workouts. Plus, the sleek and minimalist design makes them a versatile option for both the gym and everyday wear. Atoms has become my go-to sneaker brand!"

More from Kadie Cher
Pierina Avila
Creator

“I've always struggled to find sneakers that fit my wide feet comfortably without sacrificing style. That is until I discovered Atoms! These sneakers have been a game-changer for me”

More from Pierina Avila
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Atoms on Socials

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Atoms (@Atoms) • Instagram photos and videos

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