BAGGU

BAGGU is a United States-based ecofriendly apparel retailer that sells unisex Bags. BAGGU makes everyday bags that make life easier and fit with your daily routines. Their products have long, useful lives meant to be reusable and functional.

Category
Apparel
Socials
90
/
100
DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
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DTCetc’s Take

About BAGGU

Baggu, founded in 2007 by Emily Sugihara and her mother Joan Sugihara, is a brand that focuses on making simple, playful things for everyday living. Based in the United States, Baggu is committed to sustainability and has made it a part of their mission from the beginning. They started by making reusable shopping bags to eliminate single-use plastic bags. Over the years, Baggu has expanded their product line to include a variety of bags, from tote bags to backpacks, all designed with longevity and durability in mind. They prioritize quality and use materials like recycled nylon and recycled cotton to reduce waste and conserve resources. Baggu also ensures ethical manufacturing practices by working with ISO-certified manufacturers in China and regularly visiting their facilities. With a commitment to sustainability and a focus on well-designed, long-lasting products, Baggu is the perfect brand for customers who value both style and environmental responsibility.

Who Shops At BAGGU

Baggu is a brand that makes simple, playful things for everyday living with a strong focus on sustainability. Customers who value sustainability and are conscious of their environmental impact would find Baggu useful. These customers prioritize waste reduction and are looking for products that are made from recycled materials. Baggu offers reusable bags that are made from recycled nylon and canvas, reducing the need for single-use plastic bags. They also use recycled materials in their other products, such as mesh bags and polyfill. Customers who value durability and longevity in their purchases would also find Baggu useful. Baggu designs their products to last, using high-quality materials and construction. They prioritize designing bags that can withstand everyday use and age with character, rather than chasing trends. The customers who align with Baggu's values are conscious of the materials used in their products. They appreciate that Baggu's bags are made from recycled materials like nylon and cotton, reducing the amount of waste that goes into landfills. They also value the fact that Baggu's production process is ethical and that the brand has long-standing relationships with their manufacturers in China, who uphold standards of occupational health and safety. Overall, Baggu appeals to customers who are looking for sustainable, durable, and ethically-made products. These customers prioritize waste reduction, durability, and ethical manufacturing practices, and Baggu aligns with their values by offering products that meet these criteria.

What customers love about BAGGU

Here's what shoppers have to say:
  • Baggu's reusable bags are practical and versatile, perfect for everyday use and travel.
  • The Medium Crescent Bag is a favorite, with its ability to hold all essentials for a day out.
  • The Fanny Pack is convenient and spacious, great for walks and errands.
  • The Small Nylon Shoulder Bag is adorable and practical, perfect for casual outings.
  • BAGGU's signature reusable bags are lightweight, foldable, and come in a variety of colors and prints.
  • Their tote bags are fashionable and functional, ideal for work, travel, or beach outings.
  • BAGGU also offers accessories like wallets and pouches, adding to their range of stylish and convenient products.
  • Their products are timeless, useful, and fun.
  • BAGGU's reusable bags are a lifesaver for reducing plastic waste and saving money on disposable bags.
  • The towels from BAGGU are durable, thick, and absorbent.
  • The bags from BAGGU are cute, good quality, and resilient even when carrying heavy items.
Cons
  • The customer service is lacking and unresponsive.
  • The bags are overpriced for their quality.
  • There is a design flaw with the pocket not being attached.
  • The bag design could be improved, especially for tote bags.
  • The product is not unique or distinctive compared to other reusable bags.

BAGGU's Shipping Policy

Baggu offers free shipping on all U.S. orders over $40. The free shipping eligibility is calculated after any discount codes are applied at checkout. For international orders, shipping costs are calculated at checkout based on weight and destination. Baggu ships to most countries worldwide, and international rates, delivery times, and additional duties and taxes charged by Customs may apply. The brand's warehouse team works diligently to ship orders, but please note that they do not ship on weekends and certain holidays. Baggu can ship to PO Boxes, but customers need to choose a USPS shipping option at checkout as FedEx is unable to deliver to PO Boxes.

BAGGU's Return Policy

Baggu offers a generous returns policy for their customers. Full priced items purchased online or in a Baggu store can be returned within 30 days of purchase for a full refund on the original payment method or store credit. The items must be in unused condition. Apparel must be unworn and unused. Sale items and face masks are final sale and cannot be returned or exchanged. To initiate a return for an online U.S. order, customers can click on the "CREATE RETURN" link. For international returns, customers need to send an email to INFO@BAGGU.COM. It is important to note that Baggu does not cover shipping costs or additional duties and fees charged for international returns.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
Pricing Rating
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50
This brand offers products that are on the pricey side.
Sustainability Score
90
/
100
This brand offers products that are on the pricey side.
Quality Score
90
/
100
This brand offers products that are on the pricey side.
DTCetc Score
78
/
100
This brand offers products that are on the pricey side.
Target Audience

Young adults

Stereotype

Minimalist

Pricing Rating
$
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$
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$
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$
$
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$
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$
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Sustainability Score
90
/
100
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Quality Score
90
/
100
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DTCetc Score
78
/
100
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BAGGU on Socials

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BAGGU (@BAGGU) • Instagram photos and videos

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