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Shinola

https://www.shinola.com/

Shinola is a United States-based lifestyle apparel retailer that sells men's and women's Jewelry and Accessories. Shianola is commited in delievering luxury throughout their products, from leather goods to home accessories. With a timeless approach, Shinola creates hand crafted, high quality products in different industries like timepieces, jewelry, bicycles and audio.

Category
Apparel
Specialty
Jewelry
Bags & Briefcases
Socials
70
/
100
DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
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DTCetc’s Take

About Shinola

Shinola is an American design brand founded in 2011 by a team committed to bringing high-quality, American-made products back to the forefront of manufacturing. With a focus on crafting lasting products, Shinola offers a range of items from watches to leather goods and even a hotel. Their commitment to classic design, quality construction, and American manufacturing has earned them a reputation for excellence. In addition to their traditional products, Shinola has also expanded into the audio industry with a collection of high-quality speakers and turntables. With a dedication to showcasing and honoring the beauty of American design, Shinola inspires people to live well and confidently in a style that is uniquely their own.
More about Shinola ->

Who Shops At Shinola

Shinola customers are individuals who appreciate classic design, quality construction, and American-made products. They seek lasting items, from watches to leather goods, that showcase the beauty of American design. Shinola's clientele likely consists of people who value craftsmanship and want to invest in products that reflect their unique style and taste.
More about Shinola ->

What customers love about Shinola

Here's what shoppers have to say:
  • The Shinola water bottle keeps drinks at a drinkable temperature for a long time
  • The Traveler Subsecond watch has a great look and feel
  • The Computer Brief fits a 16" laptop easily and is a delightful product
  • The Runwell Field Watch is comfortable, lightweight, and exceptionally well-built
  • The Shinola bracelet feels substantial but doesn't look heavy and has a classic design
  • The Shinola bag is unique yet practical and holds plenty of essentials
  • The Runwell watch has a classic design and the black leather strap adds a nouveau-classical touch
Cons
  • Overpriced products with subpar quality
  • Inconsistent quality control and poor customer service
  • Lack of transparency in product materials and manufacturing
  • Unreliable warranty and guarantee policies

Shinola's Shipping Policy

Shinola offers shipping to various destinations around the world, with the exception of some countries and territories listed on their international shipping destination exclusion list. Orders may take up to 5 business days to ship, and orders with engraving or monogramming may take an additional 2-5 business days. Wedding bands take 5-15 business days to process and ship. Bicycles are not eligible for expedited or international shipping, and oversized items may incur additional shipping fees. Standard free shipping takes 5-7 business days, while one business day shipping costs $29.95. There is a fixed rate of $175 for shipping to the lower 48 states only. Orders shipping from Shinola retail locations may take up to 2-3 additional business days to process/ship. Customers are responsible for any applicable importation costs for international orders. Shinola cannot ship certain items internationally. Shipping to Canada may take up to 5-7 business days.
More about Shinola ->

Shinola's Return Policy

Shinola accepts returns by mail or in-store for items purchased within 30 days of the purchase date, excluding bicycles, wedding bands, engraved or monogrammed products, worn/used items, and items without original packaging. Domestic orders $95 and over qualify for a prepaid return label, excluding bicycles. Items must be returned with original packaging and in new/unused condition. Products that are monogrammed, engraved, or customized cannot be returned or exchanged. Eligible refunds will be processed to the original method of payment or Shinola gift card, if preferred. Orders placed using Affirm cannot be refunded to a Shinola gift card. Physical or electronic gift cards cannot be returned. International orders do not qualify for free returns. Customers are responsible for shipment costs. All bicycle returns incur a 25% restocking fee. This fee represents all costs associated with returning a bicycle, inclusive of inspection, our custom pedal-ready box, labor, warehouse handling, paperwork, and depreciation. All bicycles must be returned in their original box with all accompanying materials. Shinola cannot accept any returned bicycles in non-Shinola bicycle packaging. Customers must ship their item(s) by insured, traceable mail. Shinola is not responsible for products lost or damaged during shipment.
More about Shinola ->
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
Pricing Rating
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This brand offers products that are on the pricey side.
Sustainability Score
60
/
100
This brand offers products that are on the pricey side.
Quality Score
70
/
100
This brand offers products that are on the pricey side.
DTCetc Score
60
/
100
This brand offers products that are on the pricey side.
Target Audience

Craftsmanship enthusiasts

Stereotype

Patriot

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Sustainability Score
60
/
100
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Quality Score
70
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100
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DTCetc Score
60
/
100
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What The Experts Say...

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Shinola on Socials

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Shinola (@Shinola) • Instagram photos and videos

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Speciality
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