FOCO

FOCO.com makes it easy to root for your favorite team, with a wide selection of officially licensed MLB, NFL, NBA, NHL, MLS, Premier League, and NCAA merchandise to show your devotion.

Specialty
Socials
60
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100
DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
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DTCetc’s Take

About FOCO

FOCO is a leading manufacturer of sports and entertainment merchandise, founded by a team of passionate individuals who wanted to bring innovation to the industry. FOCO has been dedicated to creating a broad variety of products, including apparel, accessories, toys, collectibles, novelty items, and more. With major sports and entertainment licenses at their disposal, FOCO is able to bring new and exciting designs, ideas, and manufacturing techniques to categories in need of innovation. Their success is a result of their powerful infrastructure and a dedicated team that is committed to reaching new heights every day. As a new customer, you can expect to find a wide range of high-quality products that are sure to impress.

Who Shops At FOCO

FOCO appeals to avid sports and entertainment enthusiasts who seek unique, innovative merchandise to showcase their passion. These customers appreciate high-quality, licensed products and are excited by FOCO's commitment to pushing boundaries within their industry.

What customers love about FOCO

Here's what shoppers have to say:
  • The Chiefs tennis shoes look exactly like the picture and arrived quickly.
  • The customer service is good and quick to respond to emails. They refunded money for an out-of-stock item and provided a discount code for the next purchase.
  • The winter toque arrived the next day and was in amazing condition.
  • The sports styles of the neck/facemasks are great and allow customers to support their team while staying safe.
Cons
  • FOCO's customer service and order policies could use improvement
  • Communication with FOCO can be difficult and inconsistent
  • Pre-sale orders and orders with multiple shipment dates may require extra attention
  • FOCO's products may be expensive and delayed without clear explanation

FOCO's Shipping Policy

FOCO offers expedited shipping options for orders within the US and Canada, with a "Two Day" shipping option available for Canadian orders. Shipping is available to the continental US, Alaska, Hawaii, and APO/FPO addresses, with some restrictions. However, FOCO does not ship outside of North America. Free standard shipping may be available from time to time with the use of a promotional code or automatic application at checkout. The brand does not ship to P.O. boxes, US territories, international re-shippers, or businesses that forward packages to international addresses.

FOCO's Return Policy

FOCO accepts returns or exchanges within 30 days of the shipping date for unused, unworn, and unwashed products. Refunds will be issued to the original card used for the transaction. However, undergarments, socks, swimwear, face coverings, and custom and/or personalized items cannot be returned. All products must be returned with original hangtags, instructions, and packaging. The company inspects all products upon receipt before processing a refund. If the product is missing original packaging and/or hangtags, the refund will be in the form of store credit only at the current list price. Original shipping costs will not be refunded, and the cost of the provided return label will be deducted from the return unless the product is defective, damaged, or an incorrect item was ordered.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
Pricing Rating
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70
This brand offers products that are on the pricey side.
Sustainability Score
55
/
100
This brand offers products that are on the pricey side.
Quality Score
60
/
100
This brand offers products that are on the pricey side.
DTCetc Score
59
/
100
This brand offers products that are on the pricey side.
Target Audience

Sports enthusiasts, collectors, fans

Stereotype

Fanatic

Pricing Rating
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Sustainability Score
55
/
100
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Quality Score
60
/
100
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DTCetc Score
59
/
100
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FOCO on Socials

View this profile on Instagram

FOCO (@FOCO) • Instagram photos and videos

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