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Freshly

https://www.freshly.com/

Freshly does all the shopping, chopping and cleanup for you. We send you delicious, satisfying meals—never frozen—that are ready to cook in just 3 minutes.

Category
CPG
Specialty
Meal Kit
Socials
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100
DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
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DTCetc’s Take

About Freshly

Freshly is a meal delivery service that was founded in 2012 by Michael Wystrach and Carter Comstock in New York City. The brand offers balanced, pre-cooked meals made from whole, healthy foods that are never frozen. Freshly has gained popularity among individuals who are looking for healthy and convenient meal options without the worry of overbuying or waste. The meals are gluten-free, soy-free, and dairy-free, catering to those with intolerances and allergies. Freshly's meals make it easier for people to consume vegetables, as the company makes sneaky swaps with veggies like spiralized vegetable noodles and cauliflower rice. The brand offers flexible subscription terms, allowing customers to skip up to three weeks or cancel anytime. Freshly has a rotating menu, always offering something new, and has banned 85+ ingredients. The brand was recently acquired by Nestle in 2020, but the service remains affordable and wholesome, delivering freshly prepared meals around the country.
More about Freshly ->

Who Shops At Freshly

Freshly would be useful for busy individuals who prioritize convenience and healthy eating. These customers are looking for pre-made, fresh, and nutritious meals that are properly portioned and ready to heat up quickly. They may have dietary restrictions such as gluten-free, soy-free, and dairy-free, and appreciate a variety of meal options each week. They also value sustainability and may be interested in companies that use recyclable packaging and minimize food waste. These customers are willing to pay an average of $8-$12 per dish for quality and taste.
More about Freshly ->

What customers love about Freshly

Here's what shoppers have to say:
  • Tasty and flavorful meals
  • Similar in taste to home cooking
  • Food arrives on time
  • Good quality food
Cons
  • Delivery delays and missing meals
  • Food can be bland and mushy
  • Some sauces have an odd taste

Freshly's Shipping Policy

Freshly offers a meal delivery service that delivers fresh, never frozen meals straight to customers' doors. The brand's packaging is recyclable, reducing food waste. Freshly has a flexible subscription model that allows customers to skip up to three weeks. The brand offers a range of meals per week for lunch and dinner, with options for 4, 6, 8, 10, or 12 meals, averaging at $8-$12 per dish. Freshly's meals are available to customers across the US, but there is no information available on international shipping. The brand does not offer any shipping deals for purchases over a certain price.
More about Freshly ->

Freshly's Return Policy

Freshly's return policy is not explicitly stated in the available summaries. At this time, we do not have information on how customers can return purchased items or any time limits or restrictions on returns. It is recommended that customers contact Freshly's customer service for more information on returns.
More about Freshly ->
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
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This brand offers products that are on the pricey side.
Sustainability Score
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100
This brand offers products that are on the pricey side.
Quality Score
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100
This brand offers products that are on the pricey side.
DTCetc Score
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100
This brand offers products that are on the pricey side.
Target Audience

Busy health-conscious individuals

Stereotype

Health-conscious

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What The Experts Say...

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Freshly on Socials

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Freshly (@Freshly) • Instagram photos and videos

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