Luie

Introducing Luie, the stylish babywearing brand that combines fashion and functionality. Made ethically in Italy using organic or recycled materials, Luie shawls are the perfect accessory for stylish and conscious parents. Experience the ease and invigorating benefits of babywearing with Luie.

Category
Baby
Socials
90
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100
DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
Environment Friendly

DTCetc’s Take

About Luie

Luie is a babywearing brand founded by Isabelle and Amanda in with a passion for simplicity and style, Luie offers a range of fashionable and comfortable shawls for parents to carry their children. The founders, who have backgrounds in the startup world and childbirth education, understand the importance of babywearing for both the parent and the child. Luie shawls are made ethically and sustainably in Como, Italy, using organic or recycled materials. The brand's mission is to make more people aware of the ease, comfort, and invigorating experience of wearing their children in a shawl. Whether you're a new parent or looking for a stylish and practical babywearing solution, Luie is here to support you on your parenting journey.

Who Shops At Luie

Luie appeals to the new-age parent who values style, simplicity, and connection with their child. They're looking for a babywearing solution that not only offers comfort but also aligns with ethical and sustainable practices. Whether a new parent or someone seeking a fashionable way to carry their child, Luie's shawls provide the ease and invigorating experience that resonates with modern parenting.

What customers love about Luie

Here's what shoppers have to say:
  • Stylish and practical design
  • Easy to use with clear instructions
  • Distributes weight comfortably and relieves back strain
  • Allows for close bonding with baby while keeping hands free
  • Excellent customer service and support
  • Perfect gift for new moms with fast delivery, stylish design, and great quality
  • Thin, airy, and comfortable fabric that helps baby fall asleep quickly
Cons
  • No negative reviews found

Luie's Shipping Policy

Luie offers shipping to Europe, Norway, and England from their warehouse in Uppsala, Sweden. For shipping within Sweden, they use DHL and it takes 1-2 business days for delivery, and it is free of charge. For shipping to Europe, they use UPS standard and it takes 2-4 business days for delivery, and it is also free of charge. Unfortunately, there is no information available about shipping prices, costs, or any deals for purchases over a certain price.

Luie's Return Policy

Luie has a return policy that allows customers to return items within 14 days of delivery. All returned items must be in their original condition with tags attached. To ensure that the return is processed smoothly, customers should securely seal the parcel when shipping it back to Luie to avoid any damage. Once the return is received, Luie will refund the customer within 14 days to the same card that was used for payment. It is important to note that any items that are not returned within the specified time frame or are not in their original condition will not be eligible for a refund.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
Pricing Rating
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80
This brand offers products that are on the pricey side.
Sustainability Score
90
/
100
This brand offers products that are on the pricey side.
Quality Score
90
/
100
This brand offers products that are on the pricey side.
DTCetc Score
94
/
100
This brand offers products that are on the pricey side.
Target Audience

Stylish, Sustainable Parents

Stereotype

Stylish

Pricing Rating
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Sustainability Score
90
/
100
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Quality Score
90
/
100
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DTCetc Score
94
/
100
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Luie on Socials

View this profile on Instagram

Luie (@Luie) • Instagram photos and videos

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