List of DTC Bath & Body Brands

DISCIPLE

DISCIPLE is a natural wellness brand that offers holistic solutions for stressed-out bodies and minds. Their adaptogen-rich oils deliver therapeutic-grade plant extracts, providing a natural and effective approach to skincare and wellness.

La Mienne

Introducing La Mienne, the luxury towel brand that takes your bathing experience to new heights. With their "zero twist" technique, 600 GSM softness, and sustainable practices, La Mienne is the epitome of comfort and quality. Elevate your towel game today!

Firsthand

Introducing Firsthand: Real Care, Real Good. This brand is committed to putting people first by using clean ingredients and sustainable sourcing. Trust and connection are at the heart of their mission.

Juniper

Juniper, a luxury brand based in Stockholm, offers exceptional bed linens, towels, and bathrobes designed for a boutique hotel experience. With a commitment to sustainability and vegan products, Juniper provides the perfect fit for customers who value luxury, quality, and environmental consciousness.

Aárd

Aárd is a brand that specializes in natural traditional soap made from olive and laurel oil. Crafted using traditional methods, their soap reflects the heritage and passion of six generations.

Onsen

"Onsen elevates daily routines into joyful rituals with smarter, functional design. Inspired by Japanese heritage, their purposeful solutions simplify lives while adding elegance to everyday tasks. Invest in long-lasting, high-quality essentials that bring a sense of mindfulness to your day-to-day."

Wiley Body

Wiley Body is a plant-based skincare brand that champions inclusivity, transparency, and simplicity. Their multipurpose products are formulated with clean, gentle ingredients, making them perfect for all skin types.

Wildling Beauty

Wildling Beauty is a female-led skincare company founded in 2018 in Los Angeles, California. Drawing from traditional Chinese medicine, they offer holistic products and facial tools such as gua shas and jade rollers, sourced from local farms with a focus on sustainability. They have been featured in US Weekly, WhoWhatWear, and Harper’s Bazaar.

We are wild

We are wild is a UK-based sustainable personal care brand that offers high-performing natural products. Their reusable deodorant applicator and bamboo pulp refills are eco-friendly and convenient. Plus, they're certified vegan and cruelty-free, and have planted over 300,000 trees to be carbon negative.

Verelle Haircare

Verelle is a haircare brand for curls, created to bring out the best in your unique texture. Their clean formulas are free of harsh chemicals, and tailored to different curl types. Founded by women and minority leaders, Verelle is cruelty free, vegan, and has great customer reviews. Shop 3-step kits and all-in-one stylers with free shipping.

Unscented Co

Unscented Co offers a complete line of all-natural, unscented home and body care products with refillable packaging. As a Certified B Corporation, the brand is committed to social and environmental responsibility. Perfect for those seeking a cleaner, more sustainable lifestyle.

Tubby Todd

Tubby Todd is a gentle, natural body care line designed for sensitive-skinned babies and their families. Their moisturizing products soothe and hydrate without irritation, making bath time safe and fun.

Touchland Hand Sanitizer

Touchland is a modern hand sanitizer brand that creates innovative, colourful, and moisturizing products with pleasant scents. Their mission is to make hand sanitizing easy and enjoyable, while also helping public schools in need through their charitable initiative, Touchlives.

The Sleep Code

The Sleep Code is a luxurious wellness brand offering over 150 international products for healthy sleep rituals. Their vintage-inspired sleepwear collection promotes joy and comfort at bedtime, perfect for those who prioritize self-care and relaxation.

Supply

Supply is the ultimate brand for those seeking quality, durability, and functionality in their everyday essentials. Founded by a husband and wife team, their shaving and grooming products are just the beginning of their exceptional offerings. With an unwavering commitment to quality and craftsmanship, Supply delivers nothing but the best to customers around the world.

Strands Hair Care

Strands Hair Care is a Los Angeles-based brand founded in 2018 that specializes in personalized hair care products. Using natural ingredients free from parabens, phthalates, SLS/SLES, and harmful dyes, their mission is to give more good hair days. Led by a team of chemists and engineers, Strands Hair Care has been featured in Allure, Good Housekeeping, and Scary Mommy.

Soft Services

Soft Services is a body skincare brand committed to sustainability. Their Mass Index platform offers resources for all skin types, while their products cater to those seeking effective and eco-conscious solutions.

Smol

Smol is a sustainable cleaning brand that delivers high-performance products directly to your door. Their eco-friendly products are better for the planet and come in sustainably packaged materials.

Schmidt's

Schmidt's is an award-winning, natural deodorant brand that uses trending ingredients to create effective products. Certified natural, vegan, and cruelty-free, they're dedicated to transparency and ethical business practices.

Salt & Stone

Salt & Stone combines natural ingredients from the sea and mountains with skin science and intoxicating fragrances for a sensorial experience that soothes and restores. Their commitment to protecting the planet flows through sustainable packaging and manufacturing.

Saje

Saje is a Canadian brand founded in 1992 by Jean-Pierre LeBlanc and Kate Ross LeBlanc that offers 100% natural essential oils, diffuser blends, and diffusers to promote health, healing, and sustainable living. Its products have gained a lot of attention from social media and popular media outlets.

Prima CBD Skincare

Prima is a sustainable, ethical skincare brand that uses clinically tested hemp-based products to provide natural health and wellness benefits. Founded in 2018 by Laurel Angelica Myers, Christopher Gavigan, and Jessica Assaf, Prima is a BCorp and EWG verified company that donates 1% of its annual revenue to its nonprofit partners. All Prima products are 100% carbon neutral and Climate Neutral Certified.

Plus

Plus is a sustainable brand that offsets 110% of their emissions through verified forest improvement projects. Their lightweight products are naturally lower in C02 emissions, making them perfect for environmentally conscious consumers.

Plant People

Plant People is an American CBD company founded in 2018 by Gabe Kennedy and Hudson Gaines-Ross. They create plant, herd and mushroom-based support for sleep, stress, mood, memory, inflammation and more, using Colorado hemp. All of their products are third party lab tested and they are a certified B Corporation, accredited by the BBB, and Climate-Neutral certified. For every product sold, one tree is planted.

Pattern Beauty

Pattern Beauty is an innovative haircare brand founded in 2018 by Tracee Ellis Ross with the mission to nourish and hydrate curly and textured hair. Their products are made with safe and natural ingredients, are cruelty-free and vegan, and offer free shipping on US orders over $50 and international shipping.

OUAI

OUAI is a haircare brand founded by celebrity hairstylist Jen Atkin. Their products empower women to embrace their imperfections, offering attainable beauty without unrealistic expectations. They also offer body, bath, and hand care products and premium fragrances inspired by iconic cities.

OneBlade

OneBlade offers a refreshing shave with long-lasting construction, attention to detail, and recyclable steel blades. It's the perfect choice for those looking for an environmentally conscious option without sacrificing quality.

Olaplex Shampoo

Olaplex is an innovative haircare company that uses patented bond-building technology to rebuild and replenish damaged hair. Their products have been used by celebrities and have won acclaim from customers and stylists. Their Hair Quiz helps customers find the perfect product for their hair type, while their manufacturing process saves water and trees.

Ohne

Ohne is the ultimate destination for conscious consumers seeking inclusive, body-positive period care and sexual wellness products. With a commitment to destigmatizing menstrual and sexual health, Ohne gives back to non-profits chosen by customers at checkout.

Offcourt

Offcourt is the go-to brand for active men who need post-sweat skincare solutions. Their science-backed formulas, featuring prebiotics, deliver noticeable results at an accessible price point. Plus, their fresh and sophisticated fragrances make daily use a pleasure.

Nuud

Nuud Deodorant is a Dutch company founded in 2017 that offers a natural, vegan, and environmentally friendly deodorant made with almond oil, mineral clay, and castor oil. It is unscented and contains no animal products, fragrances, or parabens, and uses micro silver to reduce odor-causing bacteria. The ruby red grapefruit-hued tubes are made of sugarcane, and Nuud has sold nearly 1.9 million tubes to date.

Nebia

Nebia is a company founded in 2015 with the mission to improve our relationship with water and conserve it. Their first product, the Nebia 1.0, has saved over 120 million gallons of water, and they are working to reach a goal of 1 billion gallons saved by the end of 2021. They offer a line of showerheads and accessories to help reach this goal.

My Hare

My Hare offers a unique line of body care and waxing products that deliver great results. Their commitment to providing expertise in at-home body care makes them a go-to for those seeking a simplified skin care routine.

MUTHA

MUTHA empowers women to prioritize their bodies with nourishing skincare products. With a commitment to giving back, 5% of sales support midwife and nurse education programs in areas with high maternal mortality rates.

Mindalt

Mindalt's all-natural deodorants harness the power of essential oils to balance mood and combat body odor. Designed for emotional performance, they enhance the human experience beyond burnout.

MANTL

MANTL is the ultimate skincare brand for bald individuals and those experiencing hair loss. Their effective products cater to common concerns while creating a supportive community that empowers self-confidence and living life to the fullest.

Malin Goetz

Malin + Goetz is a modern-day apothecary founded in 2004 by Matthew Malin and Andrew Goetz in New York City. Their focus on natural ingredients and sustainable formulations and packaging simplifies skin, hair, and body routines, while never testing on animals. Their products are suitable for the most sensitive skin and are made locally in New York to support the local community.

Mad Rabbit

Mad Rabbit offers a "no nonsense" approach to tattoo skincare, with clean ingredients and simple formulations that keep tattoos looking vibrant. Perfect for tattoo enthusiasts who value effective aftercare and a full-cycle skincare routine.

Long Wknd

Long Wknd offers an eco-conscious care ritual that includes a signature hair duo, body wash, aluminum-free deodorant, and bee-friendly lip balm, all made with natural ingredients that actually work. Their commitment to reducing plastic waste is a key factor that would attract eco-conscious customers.

Leaf Shave

Leaf Shave is an eco-conscious razor brand founded in 2016 by Adam Hahn and Adam Simone. Their sustainable shaving products, including razors and accessories, are waste-free, vegan, and cruelty-free, and come with a lifetime warranty and a 30-day guarantee. Featured in publications such as Health Magazine, USA Today, Green Matters, and The New York Times, Leaf Shave promotes plastic-free production and packaging and supports non-profit organizations fighting climate change.

LastObject

LastObject is a Copenhagen-based, eco-friendly and ethically-made brand founded in 2016 by Isabel Aagaard. The company strives to eliminate single-use products and create a zero-waste lifestyle with a range of reusable everyday essentials, such as napkins, cotton rounds, and cotton swabs made from recycled materials, easy to clean, and some even compostable.

Kopari

Kopari is an all-natural, vegan, and cruelty-free beauty brand that creates high-performance products from sustainably-sourced ingredients. With luxurious textures and transportive scents, Kopari's clean beauty products are free from harmful chemicals and come in fully recyclable packaging.

Kate Mcleod

Kate McLeod's natural skincare line offers innovative Body Stones made from whole, good-for-you ingredients and waterless concentrates that intensely nourish the skin. With a commitment to sustainability and quality, their eco-minded customers appreciate the handmade products crafted with integrity and care.

Jupiter

Jupiter Hair Care is a New York-based cosmetics brand that offers a selection of good-for-you hair care products. Founded in 2020 by Robbie Salter and Ross Goodhart, their products are free of parabens, sulfates, and phthalates, sustainably packaged, safe for color and chemically-treated hair, vegan, and cruelty-free. They have been featured in The Zoe Report, Allure Magazine, and Vogue.

Jude

Jude is the ultimate bladder-care brand, empowering individuals to take control of their health with eco-friendly, compostable products and a supportive community that encourages open conversations about incontinence.

Jolie

Jolie's beauty and wellness essentials empower customers to prioritize their skin, hair, and wellbeing. With a focus on clean water and environmental sustainability, their products offer purity and impact for responsible beauty lovers.

Ingredients

Ingredients is a wellness-focused brand committed to purity and efficacy. Their plant-based products feature transparent labeling and high dosages for maximum benefits, perfect for those seeking natural solutions for optimal wellness.

Huron

Huron Skincare is an affordable men's personal care brand offering premium, vegan and cruelty-free skincare products with 100% recyclable packaging, free of parabens, sulfates, phthalates, silicones, and aluminum. Founded in 2018 by Matt Mullenax and Matt Teri, Huron has been featured in Forbes, GQ, The New York Times, and Vogue.

Hiki

Hiki is the vegan and cruelty-free brand that caters to real bodies in motion. Their all-natural, gender-neutral, and ethically sourced products leave no residue and foster inclusiveness within their community.

Herbivore Botanicals

Herbivore Botanicals is an all-natural, vegan skincare and wellness brand founded in 2011 by Seattle-based couple Julia Willis and Alexander Kummerow. Their products are made with ethically sourced materials and are committed to sustainable practices, donating 15% of sales to the ACLU and the Standing Rock Medic + Healer Council. Their skincare options include serums, cleansers, masks, oils, body scrubs and more, all made with organic, vegan, and all-natural ingredients.