Milk Bar

Welcome to the world of Milk Bar, an award-winning bakery known for its delicious and playful desserts. Located in New York City, Los Angeles, and Chicago, Milk Bar offers many delicious treats such as Cereal Milk™ Soft Serve, Compost Cookies®, and desserts that feature Christina's signature use of modern ingredients like pretzel brittle, potato chips, and sprinkles.

Category
CPG
Specialty
Socials
90
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100
DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
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DTCetc’s Take

About Milk Bar

Milk Bar is an award-winning bakery founded by pastry chef Christina Tosi in 2008. With five locations across the USA and a popular Instagram page, the bakery has gained a lot of attention for its unique treats that blend the familiar with the modern. Milk Bar offers a diverse selection of cakes, pies, cookies, ice cream, and truffles, and provides all ingredients online. Customers can order treats three days in advance, and up to 30 days in advance during the holidays. Free shipping offers and a refer-a-friend discount are also available.

Who Shops At Milk Bar

Milk Bar is a brand that takes classic, homestyle baked goods and transforms them with unique flavors and textures. The brand is for those who want to indulge in truly remarkable desserts, as their treats provide an eye-closing, time-transporting experience that can't be found anywhere else.

What customers love about Milk Bar

Here's what shoppers have to say:
  • Milk Bar products are available in grocery stores during the pandemic, making them accessible to many.
  • Milk Bar offers a variety of treats for those with dietary restrictions, such as gluten-free options.
  • Milk Bar treats are creative, nostalgic and playful, with delicious textures and flavors.
  • Milk Bar offers great customer service, including same-day delivery in NY and a branded tin for cookie orders.
  • Milk Bar cakes are popular for special occasions, such as birthdays.
Cons
  • The brand uses excessive single-use packaging.
  • The products can be pricey.
  • The quality of pre-packaged items from grocery stores may not match those from a Milk Bar bakery.
  • The treats may be too sweet for some.
  • Products may not be as fresh if purchased later in the day.

Milk Bar's Shipping Policy

Milk Bar ships to most zip codes in the US, with fees ranging from $15-$27 depending on the location and day of the week. Customers can place their order as far as 30 days in advance and are recommended to choose a date 1-2 days in advance for time-sensitive events. Milk Bar also offers delivery through Postmates, Uber Eats, Caviar, and DoorDash in cities like Boston, LA, Las Vegas, New York, and Washington. For orders over a certain price, customers may be eligible for free delivery. Unfortunately, Milk Bar does not currently ship internationally.

Milk Bar's Return Policy

Milk Bar's return policy states that all perishable treats are not returnable. However, if there is something wrong with an order, customers can contact the brand and they may be eligible for a refund or replacement. Customers may need to provide photos of the affected order. There is no time limit stated for returning an item, and it is not stated how long it takes for the company to process a return.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
Pricing Rating
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80
This brand offers products that are on the pricey side.
Sustainability Score
80
/
100
This brand offers products that are on the pricey side.
Quality Score
90
/
100
This brand offers products that are on the pricey side.
DTCetc Score
80
/
100
This brand offers products that are on the pricey side.
Target Audience

Foodies, Sweet-lovers, Trendsetters

Stereotype

Foodie

Pricing Rating
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Sustainability Score
80
/
100
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Quality Score
90
/
100
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DTCetc Score
80
/
100
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Milk Bar on Socials

View this profile on Instagram

Milk Bar (@Milk Bar) • Instagram photos and videos

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