Misfits Market

Misfits Market is a mission-driven company dedicated to reducing food waste by rescuing imperfect produce from being tossed or composted. Our organic and non-GMO produce is sourced from small farms across America and is up to 40% cheaper than grocery store prices. Sign up for our newsletter and get 25% off your first order!

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CPG
Specialty
Socials
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Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
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DTCetc’s Take

About Misfits Market

Misfits Market was founded in 2018 by Abhi Ramesh with the mission to reduce food waste by rescuing imperfect produce from being tossed or composted. Their organic and non-GMO produce is up to 40% cheaper than grocery store prices and is sourced from small farms across America. Customers can customize their subscription box and add other discounted grocery items. They also offer a 25% discount for the first order when you sign up for their newsletter and a low shipping cost of $6. Misfits Market has received praise from several media outlets and has a healthy following on their social media accounts.

Who Shops At Misfits Market

Eco-conscious customers who prioritize sustainability and reducing food waste would find Misfits Market incredibly useful. These customers are likely to be mindful of their environmental impact and seek out products and services that align with their values. They may also be health-conscious and prioritize organic and non-GMO produce in their diet. Misfits Market's mission to rescue imperfect produce from being wasted and their sourcing from small farms across America aligns with the values of eco-conscious customers. These customers are likely to appreciate the effort to reduce food waste and support small, local farms. Additionally, the up to 40% cheaper prices for organic and non-GMO produce may appeal to customers who prioritize affordability and value. Customization options for subscription boxes and the ability to add other discounted grocery items may also appeal to eco-conscious customers who prioritize convenience and efficiency in their shopping. The 25% discount for the first order when signing up for the newsletter may also be a draw for customers who are looking to try out new products and services. Overall, Misfits Market's focus on sustainability, affordability, and convenience aligns with the values and priorities of eco-conscious customers who are looking to make a positive impact on the environment and their health.

What customers love about Misfits Market

Here's what shoppers have to say:
  • I've been an early user of misfits, I love cooking and their first box was a random sélection of produce. Overtime it became available to sélect product that you will receive and they extended their selection of product. I did like the option of receiving a "Surprise" box as it was encouraging me to not fall in a routine.
  • Such a fun way to mix more veggies into my diet!
  • Misfit Market makes it really easy to add items to your box and navigate their website, which is a plus.
  • Good value, lots of produce, good selection.
  • It's a really fun program! Makes it easier to be creative in the kitchen and eat in instead of dining out.
  • I used Misfits for several months. I loved the variety and convenience, and the mission.
  • Misfits has an incredible mission to reduce food waste. The food shipped is always organic and high quality. It is an easy customer experience and affordable price point.
Cons
  • The quality and variety of produce seems to have become less of a priority over time.
  • The produce was okay, but the variety could have been better.
  • There have been issues with packaging, such as melted icepacks and crushed items.
  • The vegetables often need to be used the day they are received and are sometimes small, making it not a great value.
  • The latest product change misses the mark for some customers.
  • There have been instances of receiving spoiled or damaged produce.
  • There have been billing issues, such as being charged for a skipped box.

Misfits Market's Shipping Policy

Misfits Market currently offers shipping to certain zip codes within certain US states. The standard shipping fee is $5.50 and all orders are shipped Monday to Sunday. Customers will receive a text from a Misfits Market phone number when their order is ready to ship and delivery typically takes 1-2 business days. Customers can track their order through their Misfits Market account or by using the tracking number provided in their shipping confirmation. For purchases over $35, shipping is free.

Misfits Market's Return Policy

Misfits Market does not accept returns due to the nature of their product, and all purchases are final sale and non-refundable. However, if you discover a quality issue with your order, you must submit a request within 5 days of receiving the box. The company will review the request and offer a resolution, though it does not specify how long this process takes. No other items can be returned.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
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This brand offers products that are on the pricey side.
Sustainability Score
80
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100
This brand offers products that are on the pricey side.
Quality Score
80
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100
This brand offers products that are on the pricey side.
DTCetc Score
78
/
100
This brand offers products that are on the pricey side.
Target Audience

Healthy eaters

Stereotype

Eco-conscious

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Sustainability Score
80
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100
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Quality Score
80
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DTCetc Score
78
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100
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Misfits Market on Socials

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