Yun Hai

Yun Hai brings the essence of Taiwan's culture, cuisine, and independence to your kitchen with their premium ingredients sourced directly from artisans, farms, and soy sauce breweries. Elevate your cooking with high-quality, traditional foods.

Category
CPG
Specialty
Socials
83
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100
DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
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DTCetc’s Take

About Yun Hai

Yun Hai is a premium ingredient brand founded by Lisa Cheng Smith, Lillian Lin, and Ivan Wu in Taichung that offers a selection of fine and fancy ingredients for Chinese and Taiwanese cooking sourced directly from artisans, farms, and soy sauce breweries in Taiwan. Yun Hai aims to bring visibility to the culture, cuisine, and independence of Taiwan while offering traditional foods that represent the terrain, technique, history, and humanity of the country. The brand's name, Yun Hai 雲海, means "sea of clouds," which symbolizes the natural beauty of Taiwan and its populations. Customers can expect high-quality ingredients that are perfect for elevating their cooking to the next level.

Who Shops At Yun Hai

Yun Hai customers are individuals who appreciate premium ingredients and have a passion for Chinese and Taiwanese cooking. They value the authenticity and quality of ingredients sourced directly from artisans, farms, and soy sauce breweries in Taiwan. Yun Hai's clientele likely consists of home cooks and professional chefs looking to elevate their dishes using traditional ingredients that represent Taiwan's rich culture, history, and natural beauty.

What customers love about Yun Hai

Here's what shoppers have to say:
  • The box contains high-quality basic ingredients accompanied by helpful recipes to inspire creativity in the kitchen.
  • Features some of the best chili crisp and soy sauce available on the market.
  • The products are absolutely amazing and of exceptional quality.
  • The dried fruits are lightly sweet, allowing the natural flavor of the fruits to shine through, and pair perfectly with the included plum powder.
  • The white sesame paste is a crowd favorite, especially for use in summery cold noodle dishes.
  • The vat-bottom soybean paste and amber river soy sauce are among the highlights of the box and a big hit with fans.
Cons
  • The quality of some products needs improvement.
  • There have been issues with consistency in product quality.
  • Some customers have experienced difficulty with customer service.

Yun Hai's Shipping Policy

Yun Hai offers shipping within the contiguous US, with orders over $100 receiving free shipping and orders below $100 having a capped shipping fee of $10 per order. The brand uses UPS, FedEx, DHL, or USPS depending on location and order size, with orders typically arriving between 3-5 business days after processing time. International shipping is also available to Canada and the UK, with rates calculated at checkout based on location and order size. Please note that shipments to countries outside the US may be subject to taxes, customs duties, and fees levied by the destination country, and the recipient of the shipment is responsible for any of the fees listed above. In the event of any damaged items, customers can fill out a Damaged Items.

Yun Hai's Return Policy

Yun Hai has a strict return policy where food items cannot be returned, but only replaced if they are defective or damaged. Customers who need a replacement for a defective or damaged product must fill out the Damaged Items Form. Non-food items can be returned within 30 days from the date of purchase if they are unused and unopened.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
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80
This brand offers products that are on the pricey side.
Sustainability Score
85
/
100
This brand offers products that are on the pricey side.
Quality Score
83
/
100
This brand offers products that are on the pricey side.
DTCetc Score
88
/
100
This brand offers products that are on the pricey side.
Target Audience

Taiwanese food enthusiasts

Stereotype

Foodie

Pricing Rating
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Sustainability Score
85
/
100
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Quality Score
83
/
100
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DTCetc Score
88
/
100
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Yun Hai on Socials

View this profile on Instagram

Yun Hai (@Yun Hai) • Instagram photos and videos

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