Pura Vida Bracelets

Pura Vida Bracelets is a United States-based lifestyle apparel retailer that sells unisex Accessories. Pura Vida offers hand-crafted artisan bracelets. Pura Vida's fun and colorful styles are perfect for friendship bracelets or a trip to the beach.

Category
Apparel
Specialty
Socials
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100
DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
B Corp

DTCetc’s Take

About Pura Vida Bracelets

Pura Vida Bracelets was founded in 2010 by Griffin Thall and Paul Goodman in Costa Rica. The brand offers a wide range of handcrafted bracelets, rings, necklaces, and more, all with a South Californian luxe aesthetic and surfy vibe. Pura Vida Bracelets partners with over 800 artisans in impoverished countries to create steady income in a positive work environment. The brand is known for its commitment to giving back, having donated an impressive $2.8 million to charities worldwide. Customers can purchase products on the official website, including monthly subscription plans that include hand-made trinkets and stickers. Pura Vida Bracelets is the perfect choice for anyone who wants to add a touch of boho-chic to their style while supporting a brand with a mission to make a positive impact.

Who Shops At Pura Vida Bracelets

Pura Vida Bracelets would be useful for customers who are looking for handcrafted, colorful bracelets and jewelry that supports artisans around the world and raises awareness for charitable causes. These customers are likely interested in a bohemian or beachy aesthetic and enjoy expressing their individuality through unique accessories. They may also be conscious of sustainability and ethical business practices. When making a purchase, these customers prioritize the quality and design of the product, as well as the impact of their purchase on the world. They may also be interested in participating in fundraisers for charitable organizations or purchasing customizable pieces.

What customers love about Pura Vida Bracelets

Here's what shoppers have to say:
  • Wide range of styles
  • Durable and waterproof bracelets
  • Responsive customer service
Cons
  • Issues with canceling orders
  • Unauthorized orders placed
  • Restrictive return policy

Pura Vida Bracelets's Shipping Policy

Pura Vida Bracelets does not have any information available on their shipping policy.

Pura Vida Bracelets's Return Policy

Pura Vida Bracelets has a final sale policy, meaning all purchases made on their website are non-refundable and cannot be returned. However, the brand offers a 1-year warranty from the time of purchase and installment payments on orders over $35. If customers experience any issues with their purchase, they must contact Pura Vida's customer service team for assistance. All items are final sale except for rings.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
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This brand offers products that are on the pricey side.
Sustainability Score
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100
This brand offers products that are on the pricey side.
Quality Score
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100
This brand offers products that are on the pricey side.
DTCetc Score
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100
This brand offers products that are on the pricey side.
Target Audience

Boho-conscious jewelry lovers

Stereotype

Boho

Pricing Rating
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100
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100
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100
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Pura Vida Bracelets on Socials

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