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Rapha

https://www.rapha.cc/

Rapha is the ultimate brand for cycling enthusiasts who value high-quality and innovative clothing. With a commitment to improving the riding experience, Rapha inspires a community of passionate riders through beautiful films, unique events, and their own cycling club.

Category
Apparel
Specialty
Sports
Socials
74
/
100
DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
Sustainable
Diverse Brand

DTCetc’s Take

About Rapha

Rapha, founded in 2004 by Simon Mottram, is a brand that is passionate about inspiring people to live life by bike. They create innovative cycling clothing for all types of terrain, rigorously tested around the world. Their aim is to improve the riding experience for everyone. Rapha also tells cycling stories through their beautiful films and features, inspiring people to get out and ride themselves. They host an array of unique events and run their own cycling club, the Rapha Cycling Club, to connect riders around the world. Rapha values thinking for oneself, leading by example, and inspiring others. Their culture is one of passion and camaraderie, with staff who all share a love for cycling. They even close their offices for the entire day three times a year to celebrate each other’s successes on their office rides.
More about Rapha ->

Who Shops At Rapha

Rapha customers are cycling enthusiasts who appreciate high-quality and innovative cycling clothing for various terrains. They value the brand's commitment to improving the riding experience and enjoy being part of a community that shares their love for cycling. Rapha's clientele likely consists of individuals who participate in cycling events, watch cycling-related films and features, and are interested in joining the Rapha Cycling Club to connect with other riders worldwide.
More about Rapha ->

What customers love about Rapha

Here's what shoppers have to say:
  • Top quality garments with great attention to detail
  • Excellent customer service, with quick and fair solutions to issues
  • Fast and reliable shipping
  • Crash replacement program and jersey downsize program offer added value
  • Durable materials that retain their shape and look new after multiple washes
Cons
  • Poor customer service and slow response times
  • Inconsistent product quality and durability
  • Issues with order fulfillment and delivery
  • Difficulty obtaining refunds or repairs
  • Unreliable delivery service and lost or stolen items
  • High prices for products

Rapha's Shipping Policy

Rapha offers a variety of shipping options for their customers depending on their location. For US customers, they use FedEx services and offer a free Ground option for orders over $99 or $5 for orders below that threshold. Express shipping is also available for 2 Day Air at a cost of $25. All orders are shipped directly from their warehouse and returns can be processed there as well with a free return shipping label. For UK customers, they offer different delivery options such as standard delivery and express delivery with prices ranging from £5 to £10. Free standard delivery is available for orders over £100. For Canada, Japan, Taiwan, Korea, and the rest of the world, they offer free standard worldwide delivery for orders above certain basket values. However, import duties and taxes may be applied by local authorities, and duty tax is not included for orders that deliver to Taiwan. It is important to note that they cannot deliver to PO Box addresses and larger items may require shipping via courier.
More about Rapha ->

Rapha's Return Policy

Rapha offers a 30-day return policy for items purchased directly from Rapha.cc. The item must be in new condition and in its original packaging. Returns for orders over 30 days old must be sent back to Rapha within one month of the refund request being made. Refunds will be issued within 10 days of the item being received. Exchanges are not offered, and customers must place a new order and return the unwanted item(s) for a refund. Rapha does not accept online returns in Rapha Clubhouses or for items purchased from third-party retailers. If a product has suffered a manufacturing fault, customers should contact Rapha. Damaged items due to excessive or long-term usage are not considered faulty. Returned items that have been worn should be laundered before return. Rapha reserves the right to refuse refunds for returned items that are not in saleable condition.
More about Rapha ->
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
Pricing Rating
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70
This brand offers products that are on the pricey side.
Sustainability Score
75
/
100
This brand offers products that are on the pricey side.
Quality Score
74
/
100
This brand offers products that are on the pricey side.
DTCetc Score
76
/
100
This brand offers products that are on the pricey side.
Target Audience

Cycling enthusiasts, quality-seekers, community-minded

Stereotype

Cyclist

Pricing Rating
$
$
$
$
$
$
$
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$
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$
$
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Sustainability Score
75
/
100
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Quality Score
74
/
100
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DTCetc Score
76
/
100
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What The Experts Say...

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Rapha on Socials

View this profile on Instagram

Rapha (@Rapha) • Instagram photos and videos

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