Rtic
With a RTIC cooler, you can be confident your food and drinks will stay colder longer. The extra thick insulated walls and raised lid design keep ice for days and allows for full-size ice to fit so you can pack more. Our combination of quality and value make RTIC the leader in low cost, high quality performance when it comes to Coolers.
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Brand Tags
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DTCetc’s Take
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Rtic is a direct-to-consumer retailer of extreme rotomolded coolers founded in 2015 by twin brothers John and Jim Jacobsen that offers high-quality coolers that are overbuilt and not overpriced, ensuring that customers can rely on their gear no matter the adventure. The company eliminates anything that gets in the way of the customer experience, including big-box retailers and celebrity endorsements, to provide a compelling value proposition on quality coolers. Rtic's ultimate goal is to provide affordable products for all, and they achieve this by forgoing traditional distribution channels and using word of mouth and social media to promote their products.
Rtic customers are outdoor enthusiasts who require high-quality coolers that are both durable and affordable. They appreciate the company's direct-to-consumer approach and commitment to cutting out unnecessary costs to provide a compelling value proposition. Rtic's clientele likely consists of people who want reliable coolers for their adventures without breaking the bank.
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Here's what shoppers have to say:
- The employees are friendly and helpful.
- The products are good and reasonably priced.
- The brand is dog-friendly.
- The store has a wide selection of items.
- Customers love the canopies and want them back.
- The staff provides excellent customer service.
- The store is welcoming and has a great atmosphere.
- Customers highly recommend the brand and will return for future purchases.
Cons
- Customers have reported poor communication and delays in receiving orders from RTIC.
- Some customers have received defective products from RTIC and have had difficulty obtaining refunds.
- RTIC's coolers have been reported to have durability issues, including broken zippers and coming apart after minimal use.
- Some customers have expressed disappointment with RTIC's decision to remove their veteran discount.
- RTIC has not always provided satisfactory solutions for customers whose products have become defective.
Rtic offers free shipping for orders over $35 to the lower 48 states via FedEx SmartPost or FedEx Ground, with most deliveries taking 1-3 business days. Orders below $35 will be charged a shipping fee, which is shown on the checkout page. Upgraded shipping options such as FedEx 2-Day Air or FedEx Overnight are available for an additional charge during checkout. Orders placed by 1:00 PM CST on a business day are shipped the same day, while orders shipped to Alaska or Hawaii are not eligible for free shipping. Rtic only ships to street addresses within the United States and does not ship to Canada, Puerto Rico, Guam, Mexico, U.S. Virgin Islands or Military APO/FPO addresses. FedEx will make three attempts to deliver the package, and after the third attempt, the shipment will be returned to the warehouse and a refund will be processed for the items, less a 15% undeliverable fee. Once an order has shipped, it cannot be changed.
Rtic offers a 30-day return policy for most new, unopened items purchased directly from their website. Items shipped between November 1st and December 31st can be returned until January 31st. Returns for items with a retail value of $500 or more will be charged a restocking fee of 15%. Personalized products and items sold by the case are final sale and cannot be returned. All returns, including warranty returns, must be processed through the Online Return Center. A prepaid shipping label will be provided for the return. Refunds will be returned to the original form of payment, and most refunds are fully refunded in 3-5 days after receiving and processing the return. All returned merchandise must be unused and returned in the original packaging. If a customer wants to exchange an item, they must return the item for a full refund and place a new order for the correct item. No refunds will be given on merchandise returned after 30 days of the original receipt date. Rtic does not accept returns on items purchased outside of their website or sold by third parties on Amazon. Any refused deliveries will be charged a return shipping fee equal to the greater of $10 or 15% of the order sales value.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
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85
This brand offers products that are on the pricey side.
Sustainability Score
50
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100
This brand offers products that are on the pricey side.
Quality Score
60
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100
This brand offers products that are on the pricey side.
DTCetc Score
52
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100
This brand offers products that are on the pricey side.
Target Audience
Outdoor adventurers, budget-conscious consumers
Stereotype
Outdoorsy
Pricing Rating
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Sustainability Score
50
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100
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Quality Score
60
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100
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DTCetc Score
52
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100
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Bespoke Post
Bespoke Post is a members club that sends specifically chosen deluxe items, plus guidance, on a monthly basis. A box of awesome.
Speciality
Rumpl Blanket
Rumpl is an outdoor lifestyle brand that creates sustainably made, water-resistant, light, and portable blankets, towels, ponchos, and pillowcases. Founded in 2014 by Nick Polinko and Wylie Robinson, Rumpl is committed to providing comfort and durability to its customers, and is part of the 1% For the Planet organization.
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