SIJO

SIJO is a modern bedding brand founded in 2017 by Anni Stromfeld and Jacob Xi, providing customers with a curated selection of sustainable performance fabric bedding, including sheets, comforters, pillows, mattress pads, and loungewear. With free shipping on orders over $65 and a blog site full of sleep information, SIJO is revolutionizing home necessities in the name of comfort.

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DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
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DTCetc’s Take

About SIJO

SIJO is a modern bedding brand founded in 2017 by Anni Stromfeld and Jacob Xi with a mission to revolutionize mattress pads, sheets, and other home necessities in the name of comfort. Headquartered in New York City, the brand utilizes sustainable performance fabric to provide customers with a curated selection of bedding, including sheets, comforters, pillows, mattress pads, and loungewear. SIJO offers free shipping on orders over $65 and has a blog site with informational posts about sleep. With positive customer reviews and a focus on sustainability, SIJO is a great option for those looking to improve their sleep.

Who Shops At SIJO

SIJO's target customers are individuals looking to upgrade their bedding and home necessities for improved comfort. They value the brand's focus on sustainability and the use of high-quality materials. These shoppers may also appreciate free shipping, informative blog content, and the brand's commitment to improving sleep quality.

What customers love about SIJO

Here's what shoppers have to say:
  • Bought some French Linen pillowcases on sale from Sijo which are a good value, very soft and keep the user cool.
  • They are committed to being ethical and sustainable, with environmentally friendly packaging.
  • The pillowcases are recommended, and customers are considering getting larger scale bedware from Sijo.
Cons
  • The quality of SIJO's products is inconsistent and not up to par with other brands in the same price range.
  • SIJO's customer service is lacking and unresponsive to inquiries and concerns.
  • The website navigation and checkout process on SIJO's website is confusing and frustrating for customers.

SIJO's Shipping Policy

SIJO offers free shipping on domestic orders over $65 and a $7 fee for orders below that amount. They also provide other delivery options, such as 2-Day shipping, for a select price. It typically takes 5 to 8 business days for packages to arrive and customers will be issued a tracking number alongside a confirmation email.For international shipping, SIJO offers free shipping on orders over $65. Anything below this amount is subject to a fee. Customers can also choose from other delivery options for a select price. Wait times for international packages vary, but customers will get a tracking number and confirmation email to keep tabs on their purchase.

SIJO's Return Policy

SIJO offers a 30-day window for customers to return unused products. If the order is more than $65, SIJO provides a delivery label for free. If the order is below this amount, a $7 restocking fee will be charged. To initiate a return, customers must access the return portal on the SIJO website. All returns must be within the 30-day window. Returns may take up to 7-10 business days to process. Items that are not eligible for return include items that have been opened or used, digital products, and items that are not in their original condition.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
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This brand offers products that are on the pricey side.
Sustainability Score
90
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100
This brand offers products that are on the pricey side.
Quality Score
90
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100
This brand offers products that are on the pricey side.
DTCetc Score
80
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100
This brand offers products that are on the pricey side.
Target Audience

Modern, Sustainable, Comfort

Stereotype

Eco-conscious

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Sustainability Score
90
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100
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Quality Score
90
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100
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DTCetc Score
80
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100
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SIJO on Socials

View this profile on Instagram

SIJO (@SIJO) • Instagram photos and videos

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