List of DTC Beds & Bedding Brands

Our New Routine

Introducing Our New Routine, a Stockholm-based brand that believes in the power of personal routines to bring us back to ourselves. With carefully selected products and a vibrant design, they invite you to embrace the joy of self-love.

Juniper

Juniper, a luxury brand based in Stockholm, offers exceptional bed linens, towels, and bathrobes designed for a boutique hotel experience. With a commitment to sustainability and vegan products, Juniper provides the perfect fit for customers who value luxury, quality, and environmental consciousness.

Read The Label

Experience Mindful Luxury with Read The Label, a luxury bedding brand dedicated to sustainability and ethical production. Made with 100% organic and Fairtrade certified cotton, their minimalistic Scandinavian designs offer a clean and modern aesthetic. With full transparency from seed to sheet, you can trust that Read The Label is the epitome of quality and conscience.

Zinus

Zinus offers beds that simply click together and don't require a box spring. Shop through our assortment of metal beds as well as full size, twin, and California king sizes with bunking options. Whether it's a crib mattress, loft bed or the perfect platform bed, you'll find just what you want at Zinus. Also try out one of the best-selling airbeds on the market today - Dreamy Sleep 3D Air Mattress & Airbed!

Yogabed

Yogabed is a luxury foam mattress comprised of the Yoga Comfort System™, an advance layered system specifically designed to optimally support the body by dispersing weight evenly and reducing pressure points that cause tossing and turning. The YogaInstant Response Foam™ technology responds at every point of your body's contortion to relieve pain. Yogabed is made with high quality memory foam, breathable comfort layers, and a breathable MicroGrid™ surface cover.

Yark Beds

Indulge in the ultimate sleep experience with Yark Beds, renowned for crafting exceptional beds using only the finest materials and unparalleled craftsmanship. Their range of reinforced beds and Hippo mattress collection with cutting-edge memory Orthofoam and Orthogel technologies provide years of restful slumber. Personalize your sleeping needs with their customizable and stylish bed options.

Yana

Yana is the ultimate sleep solution for those seeking comfort and support. With cooling features, shredded latex filling, and low maintenance design, their pillows provide a luxurious sleep experience.

Weezie

Weezie is the ultimate luxury towel and bathrobe brand, offering 100% organic long-staple cotton towels crafted by a family-owned factory in Portugal. Their attention to detail and personalized options make them a must-have for anyone looking to elevate their bath experience.

Undercover

Indulge in Undercover's luxurious bed linen made from eco-friendly fabrics such as TENCEL™ and GOTS certified organic cotton. Their high-quality products are crafted by a family-owned business in Portugal for the ultimate sleep experience.

Tuft & Needle

Tuft & Needle is a game changer in the mattress industry. Where they've succeeded with their simplistic approach is basically saying backpackers have been doing this for years and we should be doing the same on mattresses. Delivering a great product that you want to take everywhere you go. Light, fast, strong...you know the saying.

The Sleep Code

The Sleep Code is a luxurious wellness brand offering over 150 international products for healthy sleep rituals. Their vintage-inspired sleepwear collection promotes joy and comfort at bedtime, perfect for those who prioritize self-care and relaxation.

The Big Blanket

Experience absurd levels of coziness with The Big Blanket. Four times the size of an average throw, it's perfect for cuddling with the whole family. Made with cloud-like materials, it's the ultimate in comfort.

Sunday Citizen

Sunday Citizen is a luxury bedding and loungewear brand founded in 2019 by Mike Abadi and Michelle, offering ethically sourced and manufactured, ultra-durable and high-quality fabrics. Featured in Forbes, Women’s Health, Popsugar and Sleep Foundation, Sunday Citizen is the perfect choice for all seasons.

Sonno

"Experience the ultimate in luxury sleep with Sonno's affordable yet high-quality mattress and sleep accessories. Prioritize your health and wellness with expert advice and a commitment to better sleep."

Slip Pillowcases

Slip is a luxury beauty brand that offers the highest grade 22 momme mulberry silk pillowcases and accessories. Featured in Elle, BuzzFeed, Town and Country, Real Simple, and Forbes, Slip's special-commissioned fabric, Slipsilk, took over 10 years to develop and refine. Slip provides anti-aging effects, prevents facial creases, reduces hair breakage, and eliminates hair creases.

Sleepy Cat

Sleepy Cat provides innovative and luxurious sleep solutions that prioritize comfort and quality. Their products, including mattresses, pillows, comforters, and bedsheets, are perfect for anyone seeking a good night's sleep and a cozy sleep space to come home to.

SIJO

SIJO is a modern bedding brand founded in 2017 by Anni Stromfeld and Jacob Xi, providing customers with a curated selection of sustainable performance fabric bedding, including sheets, comforters, pillows, mattress pads, and loungewear. With free shipping on orders over $65 and a blog site full of sleep information, SIJO is revolutionizing home necessities in the name of comfort.

saatva

Saatva's lineup of luxury mattresses provide convenience, comfort, and flexibility. Saatva mattresses are shipped right to your doorstep in a compact box, allowing for easy home assembly. And because they're designed to help you get a great night's sleep—no matter how you like to sleep—Saatva mattresses fit any type of lifestyle.

Rove Concepts

Rove Concepts is a furniture and home decor company that was founded in the Pacific Northwest in 2011 with a focus on modern, sophisticated design and quality craftsmanship. They handcraft the majority of their furniture in an artisan workshop and use eco-friendly materials sourced from top regions around the world. Rove Concepts is known for their attention to detail and commitment to sustainability, and they offer high-quality products at affordable prices. In addition to their furniture, they also offer a range of home decor items to add a touch of luxury and style to any space. Their mission is to help people create inspired lifestyles through beautiful, thoughtfully designed products.

Roomify

Roomify makes adulting easy with their curated bundles of stylish home decor. Their in-house designers keep up with trends to deliver original patterns and colors that look great together for both men and women.

Rise & Fall

Rise & Fall offers premium essentials at unexpected prices, focusing on simplicity and durability. From cashmere sweaters to organic wool duvets, their hard-working staples make life easier and better for the environment.

RiLEY

Our RiLEY products are made of finest luxury bath and bed linens for a fraction of the price. Shop sheets, towels, duvet, pillows, comforters, robes and more today. Live the Life of RiLEY- with our luxurious bed and bath linens!

Reverie

Having trouble sleeping? Reverie adjustable beds are the key to our custom sleep system. Each mattress is designed to meet the unique needs of different bodies, and a few easy clicks can adjust your bed to provide just the right level of firmness.

Remy

Remy's weighted blankets are a must-have for those seeking a restful night's sleep. Backed by science, Remy's high-quality blankets promote deeper sleep and reduce stress and anxiety, ensuring you wake up feeling refreshed and rejuvenated.

Purple

Purple is a breakthrough in mattress technology: Talalay Latex, wrapped in a layer of high density foam, provides unparalleled comfort while eliminating pressure points and the feeling of being "stuck" to your mattress. Purple also offers an optional Healthy Back technology layer, Cooling and Heating Gel Foam. We believe that you shouldn't have to spend 20%+ of your life on a subpar mattress. That's why we offer free delivery, free returns, and a 100-night trial on all mattresses and pillows.

Puffy

Puffy is a direct-to-consumer mattress company with an obsession for craftsmanship and comfort. They have two factories that work together 24/7 to make their products. Their core values drive every step of the process including design, sourcing raw materials, controlling production, style, size, price, and quality. Puffy has received multiple awards including Furniture Today's Innovation Award and CTIAE's Global Digital Innovation Award.

Primary Goods

Our primary goal is to help people sleep better. We do this by producing high quality, health friendly mattresses and bedding products.

Pluto

Pluto's innovative hybrid design combines foam and plush for a personalized sleep experience. With breathable, temperature-regulating materials, this affordable brand offers unmatched comfort and support.

Pillow Cube

Pillow Cube offers a revolutionary solution for side-sleepers with their range of memory foam pillows designed to eliminate the gap between the head and shoulder, ensuring optimal support and alignment. With a variety of thicknesses and stylish pillowcases to choose from, Pillow Cube guarantees a comfortable and personalized sleeping experience.

Parachute

Parachute makes it easier to shop for everything you need to feel at home. The collections are carefully curated and combine the finest materials, expert craftsmanship and on-trend design into beautiful furniture, bedding, bath linens, decor and more.

Noah

Noah's Starter Kits are perfect for those starting a new chapter in life. Each item is carefully selected and tested for quality, while the brand's commitment to giving back makes you feel good about your purchase.

Nectar Sleep

Nectar Sleep was founded upon the simple idea that sleep is important and should be easy. Our company has grown rapidly since our start in 2013, and we now sell our products to over 30 countries. We work tirelessly to improve sleep through innovative mattress designs, all built around a unique combination of advanced materials and manufacturing technology. Our customers wake up refreshed and ready to take on the day.

Modloft

Modloft is a design-driven lifestyle brand that offers exceptionally designed furniture at accessible prices. They value connections and the joy that comes from finding the perfect piece for your home. Modloft has a passion for the craft of furniture making and pays attention to the details that matter. They offer luxury furniture that can be delivered in weeks rather than months, and customers can try their products at home for 30 days before deciding whether to keep them. Modloft also offers free swatches and order financing with 0% interest through Affirm. The company was founded by Ted Toledano, who build the brand on uncomproising quality, attention to detail, and unique design.

Miracle Brand

Miracle Brand offers sustainable, luxurious linens made with high-quality materials such as Supima and long-staple cotton. With Oeko-Tex certification, these products are free of harmful chemicals. Perfect for those who prioritize cleanliness, comfort, and sustainability.

Marlow

"Experience the perfect night's sleep with Marlow's innovative adjustable pillow. Infused with cooling foam and antimicrobial properties, Marlow's pillows also give back to charity with every purchase. Elevate your sleep game now."

Marimekko

Marimekko is a Finnish clothing and home décor brand founded in 1949 by Viljo and Armi Ratia. Known for its timeless and vibrant designs, Marimekko encourages freedom, choice, and individuality with its wide variety of products featured in major fashion magazines. From fashion to home stylings, Marimekko has collaborated with edgy designers over the years.

Looma

Indulge in the ultimate sleeping experience with Looma's luxurious and ethical bedding. Made with 100% Organic, Long-staple Himalayan Cotton, their products are perfect for those who value quality and comfort.

Loom & Leaf by Saatva

The Loom & Leaf mattress is made by Saatva, an online mattress company with a proven track record of satisfied customers. Its memory foam comfort layers conform to your body temperature for a comfortable night’s sleep. This mattress also comes with gel cooling technology and an organic cotton cover.

Leesa

Leesa is an online mattress store that sells America's best brands of mattresses, bedding, and adjustable beds. With this product, you'll get a USA-made mattress that ships to your doorstep in 1-3 days with free shipping & returns with 100-night trial. Leesa makes it easy to find your perfect match, with neutral tones that won't show marks and layers of technology that deliver comfort like never before.

Jenni Kayne

Jenni Kayne is an all-American fashion label founded in 2003 by Jenni Kayne with a goal to capture timeless Americana and modern sensibility. The brand offers apparel, shoes, accessories, home furniture, and skincare and is now run by CEO Julia Hunter, with a headquarters in Santa Monica. Jenni Kayne has been featured in notable sources like Forbes, Architectural Digest, and Vogue and is committed to sustainability and diversity.

Italic

Italic is a direct-to-consumer retailer offering high-quality apparel, accessories, and homeware made by the same hands that produce collections for top-of-the-line designers, at up to 80% less than competitors. Praised by Bloomberg, The Wall Street Journal, Vogue, and Food & Wine, Italic offers 1000+ products with free shipping over $50 and a 30-day money-back guarantee with free returns.

Hill House

Hill House Home pursues authenticity, not trends—they seek to share calming moments that help people feel at ease and comfortable in their own homes. From the classic, clean lines of their bedding to the soft, gentle touch of their slippers, from their cult-followed Nap Dress™ to edgier mirror-finished jewelry, Hill House Home is championing quiet luxury in today's noisy world.

Helix Sleep

Helix Sleep is a mattress company offering customizable, individually made mattresses at prices comparable to the best in-store mattresses. The process is simple: you choose the firmness level & dimensions for your mattress, and their technology creates it for you.

Hawkins New York

Hawkins New York is a modern luxury homeware and accessories brand founded in 2013 by Paul Denoly and Nick Blaine in Hudson Valley, NY. Their products, made by artisans all over the world, have been featured in Real Simple and the New York Times. From kitchen to bedding, and lighting to apothecary, Hawkins New York offers high-quality, well-made pieces.

Gooselings

Indulge in the cozy contentment of Gooselings, the brand dedicated to providing timeless and safe products for your little ones. Experience the Scandinavian lifestyle of hygge with their range of blankets and bedding, including their hero product, "The Baby Duvet".

Floyd Home

Floyd Home crafts thoughtfully designed, adaptable furniture that stands the test of time. Their range includes bed frames, sofas, and shelving systems, all designed for longevity and practicality.

Ferm Living

Ferm Living is a Danish home living brand founded in 2006 by Trine Andersen. It offers sustainably sourced and crafted furniture, décor, and accessories with sleek styles and designs.

Eve Sleep

Eve Sleep is a UK-based brand revolutionizing the mattress industry with quality designs, 1-year trial period, eco-conscious practices, 10 year warranty, and free delivery and returns. Their collection includes mattresses, bedding, bedroom furniture, sleep accessories, baby and children items, and more.

Ettitude

Ettitude is a sustainable bamboo textile company specializing in luxury bedding and bath products. We believe that luxury should be sustainable, seamless to the user, and absolutely fabulous. Organic bamboo fabric has been used in Asia for thousands of years. It is a natural fiber that shares the feel of silk without being as shiny or slick, and gets softer with every wash. All of our products are extremely soft, vegan friendly, and eco friendly. These features, along with our luxurious designs ensure Ettitude's place in the future of home living!

Endy Mattress

Endy Mattress is a Canadian-made sleep brand founded in 2015 with the mission of helping Canadians achieve a restful sleep. Their products are designed with cooling foam for temperature-regulated comfort and feature easy set-up.