Sweed

Sweed, the Swedish brand revolutionizing false eyelashes, offers feather-light and comfortable lashes for a natural look. Their range includes innovative eye products, all with recyclable packaging. Loved by makeup artists for red carpet looks.

Category
Beauty
Socials
95
/
100
DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
Organic
Clean

DTCetc’s Take

About Sweed

Sweed, founded by Gabriella Elio in 2015 in Sweden, is a brand that is revolutionizing the world of false eyelashes. With a vision to offer the best false eyelashes in the world, Sweed has quickly become a favorite among makeup artists and beauty enthusiasts. The brand is known for its feather-light and comfortable false eyelashes that provide a natural and beautiful look. Sweed has also expanded its range to include innovative eye products such as Lash Lifting Mascara and Lash Growth Serum. The brand believes in constant innovation and development, and is dedicated to providing high-quality products that are easy to use. With a wide range of lashes available in different colors and styles, Sweed offers something for every person and occasion. The brand is also committed to sustainability, with lashes that can be reused up to 10 times and recyclable packaging. Sweed's dedication to quality and performance has made it a favorite among makeup artists, who rely on the brand for red carpet makeup looks. Collaborations with renowned makeup artists such as Nikki Wolff, Linda Hallberg, and Ida Ekman have resulted in innovative and playful products of the highest quality. Whether you're a professional makeup artist or a beauty enthusiast, Sweed is here to provide you with the best false eyelashes and eye products on the market.

Who Shops At Sweed

Sweed caters to professional makeup artists and beauty enthusiasts alike. If you have an appreciation for high-quality, comfortable false eyelashes, or seek innovative eye products that are also sustainable, Sweed has offerings tailored for you. Whether you're preparing for a red carpet event or simply want to enhance your daily look, Sweed is likely to have the perfect solution.

What customers love about Sweed

Here's what shoppers have to say:
  • Beautiful lengthening effect
  • Beginner-friendly and stays in place
  • Positive results in improving lashes
Cons
  • None

Sweed's Shipping Policy

Sweed offers free standard shipping on orders over SEK 300. No code is needed, as the free shipping will be automatically applied at checkout. Please note that the free shipping offer does not include any additional fees. All products are shipped from Sweden using a secure and tracked shipping method. Orders placed before 1pm on business days (Monday to Friday, excluding holidays) will be processed within 1-2 business days. However, during peak times such as holidays, it may take up to 2-5 business days to process and ship orders. Once your order has been shipped, you will receive a tracking number via email. Delivery times vary depending on your location, but Sweed estimates that you will receive your order within 2-5 working days from the delivery date. If your Sweed package arrives damaged due to delivery, please save the shipping packaging, the Sweed products, and their original cardboard packaging. Contact Sweed at info@sweedbeauty.com as soon as possible to report the damage. For international orders, customs duties, tariffs, or taxes are not included in the pricing. Orders sent to countries outside the EU may incur customs charges upon arrival. The extent of these costs is the responsibility of the customer. It is recommended to contact your local customs office to determine the amount of duties and taxes that will be charged on your package. Additionally, Sweed cannot fulfill any requests to declare a package for a value other than the total value paid at checkout.

Sweed's Return Policy

Sweed has a straightforward return policy that allows customers to easily return their products within 14 days of receiving their order. To be eligible for a refund, the product(s) must be unused, undamaged, and in their original blue cardboard outer packaging, which must remain sealed and unopened. Returns that do not meet these requirements will not be refunded. Customers are also advised to choose suitable cardboard packaging for their return to prevent any damage during transit. It may take up to 14 days for the return transaction to be processed, and the refund will be issued in the original form of payment, such as the credit card used for the order. However, it is important to note that shipping and handling charges are non-refundable. Unfortunately, gift cards are currently sold out.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
Pricing Rating
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90
This brand offers products that are on the pricey side.
Sustainability Score
90
/
100
This brand offers products that are on the pricey side.
Quality Score
95
/
100
This brand offers products that are on the pricey side.
DTCetc Score
89
/
100
This brand offers products that are on the pricey side.
Target Audience

Beauty enthusiasts

Stereotype

Beauty enthusiast

Pricing Rating
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Sustainability Score
90
/
100
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Quality Score
95
/
100
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DTCetc Score
89
/
100
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Sweed on Socials

View this profile on Instagram

Sweed (@Sweed) • Instagram photos and videos

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