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Best Beauty Brands

Beauty products are among the most widely used consumer goods in the world. Some brands produce necessities, such as toiletries, while others specialize in convenience products, such as makeup. This list has everything you need from skincare and shaving products to makeup and fragrances. The market is saturated with countless brands, so find the ones that work best for you.

Atoms

Atoms is a New York footwear company that believes feet come in sizes too. Customers can order their shoes for the left and right foot in two different sizes, to get perfectly fitting kicks. Atoms also offers "Quarter Sizes," meaning there are 24 ½ combinations of width and length.

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Apparel
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Footwear
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100% PURE

Because your skin is the largest organ in the body, it absorbs everything you put on it.  100% PURE is the most nourishing and healthy food for your skin made from pure organic nutrients. Free of anything synthetic or anything artificial.

1999 Beauty

1999 Beauty is a beauty brand that defies traditional rules of aging and makeup. Their multi-purpose products work on all skin types and tones, empowering individuals to create their own definition of beauty. Committed to responsible beauty, they use clean ingredients and sustainable packaging. Perfect for those who prioritize simplicity, versatility, and self-expression.

456 Skin

456 Skin is a pioneering skincare brand that caters to the specific needs of melanin-rich skin. Their science-backed formulations are free of prejudice and offer personalized solutions for phototypes IV, V, and VI.

4AM

Introducing 4AM, the skincare brand that believes in skinimalism. With luxurious all-in-one products, 4AM simplifies your routine so you can do less and do more for your skin. Embrace your lifestyle and let 4AM inspire you.

8 Faces

8 Faces is a Canadian beauty brand founded in 2016 by Beth Shuman. The brand offers a certified USDA organic, 100% natural multifunctional skincare balm, 8 Faces Boundless Solid Oil, containing unique ingredients such as the alma berry, full of antioxidants, minerals, and vitamins. 8 Faces has been featured in Goop, Vogue, and Vanity Fair, with luxurious packaging.

ANFORH

Introducing ANFORH, the haircare brand that understands the struggle of fine, soft, and straight hair. Their game-changing product, TVS, delivers volume, thickness, and texture with naturally derived ingredients. Trust ANFORH to meet your specific hair needs.

Category
Beauty
Speciality

AURA Hair Care

AURA Hair Care is a vegan, cruelty-free and customized hair care brand founded in 2021 by eSalon. Their products are formulated with natural ingredients and free from paraben, SLS and SLES, and offer unlimited formula combinations and six scents. With personalized quiz and packaging made with recycled materials, AURA Hair Care offers a money-back guarantee or free reformulation for the perfect product for your hair type.

Aavrani

Aavrani is a beauty brand that combines ancient Indian beauty rituals with modern-day routines. Their natural skincare products, made with ingredients like turmeric and coconut milk, provide healthy, glowing skin. Aavrani celebrates cultural duality and encourages women to embrace their unique identities.

About Face

About Face is a new makeup brand that celebrates diversity and self-expression. Their high-performing, vegan and cruelty-free formulas are built to last, providing customers with the tools for ultimate self-exploration and expression. Whether you're a makeup novice or a seasoned pro, About Face has something for everyone.

Act + Acre

Act + Acre is the ultimate hair wellness brand, with a focus on scalp health and sustainability. Their plant-based products are created using a patented Cold Processed® technique, ensuring maximum potency of nutrients. The range includes shampoos, conditioners, and scalp treatments, perfect for those who prioritize natural ingredients and clean beauty.

Aesop

Aesop's plant-based and laboratory-made ingredients are designed with efficacy and sensory pleasure in mind. The brand's commitment to sustainability and intelligent design is evident in every aspect of their business.

Aesop Skincare

Aesop is a skincare brand founded in 1987 in Melbourne, Australia, renowned for its meticulously crafted formulas, natural-feeling products, aromatic scents, and numerous brick and mortar stores. A Certified B Corporation, Aesop collaborates with local charities and offers free samples and 90 days to return products.

Aisling Organics

Aisling Organics is the perfect choice for beauty lovers who prioritize health and sustainability. Their diverse range of organic makeup products are effective, safe, and made with natural ingredients. Plus, a portion of their proceeds goes towards a non-profit organization.

Alleyoop

Alleyoop is the ultimate time-saving, space-saving, and eco-friendly beauty brand. Their versatile products do it all, and their commitment to sustainability is unparalleled. Simplify your routine while making a positive impact with Alleyoop.

Amika

Amika is a Brooklyn-based hair care brand founded in 2007, committed to creating clean, sustainably made products for all hair types. Their products have been featured in Allure, InStyle, and New York Magazine, and include styling tools, hair masks, serums, and conditioners. Enjoy their rewards program, refer-a-friend offers, and alternative payment option via Afterpay.

Anese

Anese is a woman-founded beauty brand that celebrates natural curves and lines. Their effective, no BS ingredients and simplistic design make customers feel and look their best. An open conversation about beauty is shared between friends through word of mouth.

Apostrophe Skincare

Apostrophe is a virtual skincare service founded in 2014 by Ben Holber and Ryan Hambley. It offers clinically proven treatments for acne, aging and hair loss, developed using custom compounds from compounding pharmacies and conveniently shipped to customers' doorsteps. It has been featured in notable publications and has an impressive following on Instagram, making it a popular choice for those seeking alternative skincare treatments.

Apothecary 87

Discover Apothecary 87, the grooming brand that goes beyond the ordinary. With purpose and design-driven products, elevate your grooming routine to new heights and make a statement that truly stands out.

Asarai

Asarai is a natural skincare brand that infuses the botanicals of Australia into every bottle. Their mission is to inspire meaningful connections and do no harm to the planet. Perfect for those who value natural ingredients and simplicity.

Athena Club

Athena Club is a sustainable self-care brand founded in 2017 by Allie Griswold, Maria Markina, and Charles Desmarais. We offer all-natural, clean, and sustainable products such as razors, tampons, body lotions, and supplements that are free of synthetics, additives, and harsh substances. We are committed to sustainability and ethical sourcing and have donated over 1 million period products to those in need.

Atticus

Atticus skincare offers a clean range of lab-formulated products that harness the power of science and nature for healthy, glowing skin. Embrace your individual beauty with Atticus' pursuit of excellence.

Axel Glade Ear Cleaner

Axel Glade is a revolutionary brand founded by Mehul Patel in 2020 that offers an at-home ear cleaning device and accessories designed to be pain-free and remove unwanted wax, dirt, and bacteria. Featured on Fox News, NBC, ABC News, and more, Axel Glade is suitable for all ages and comes with complimentary EarPicks, free shipping, returns, and exchanges, and a 60 day money back guarantee.

Axiology

Axiology offers a range of high-quality lipsticks made with clean, ethically sourced ingredients. Their commitment to sustainability and fighting plastic waste makes them a guilt-free beauty choice.

Ayond

Discover Ayond, the transformative beauty brand that blends ancient plant wisdom with clinical innovation to create clean, sustainable skincare. Their rare desert botanicals and high-active formulas protect and renew the complexion, while their eco-friendly packaging reduces impact on the environment.

Aárd

Aárd is a brand that specializes in natural traditional soap made from olive and laurel oil. Crafted using traditional methods, their soap reflects the heritage and passion of six generations.

Añuli

Discover Añuli, the pioneering African beauty brand that combines clinical expertise with the power of African botanicals. With a minimalist approach to skincare, Añuli empowers you to find the best solutions for your complexion while showcasing Africa's opulence and biodiversity.

BAGLIORA

Introducing BAGLIORA, the Clean Beauty brand that prioritizes natural ingredients and sustainability. With over 95% natural content and a commitment to reducing emissions, BAGLIORA offers effective skincare that aligns with your values.

BARBER PRO

BARBER PRO, a leading brand in the grooming industry, offers innovative skincare products specifically designed for men. Their natural formulas and commitment to effectiveness and sustainability make them a top choice for men seeking tailored skincare solutions.

BARR Sweden

Introducing BARR Sweden, a natural and organic skincare brand rooted in the deep forests of northern Sweden. With a commitment to transparency and avoiding chemicals, BARR Sweden offers gentle, effective, and environmentally friendly skincare products for adults and babies. Trust in their natural ingredients for healthy skin.

BH Cosmetics

BH Cosmetics brings you great quality & affordable makeup - all delivered to your door. Free shipping on US orders of $40+, and international shipping on $75+. Our selection of makeup includes eyeshadow, lipstick, mascara, foundation, blush, brushes and much more!

BOOM by Cindy Joseph

Join BOOM by Cindy Joseph in the Pro-Age Revolution. We manufacture organic skin care & cosmeceuticals for women of every generation from your 20's and 30's to your 60's, 70's and beyond.

Balls Trimmer

Balls, a family-owned brand, has revolutionized men's grooming with their ceramic anti-nick blades and SackSafe guard trimmer. Their line of lotions and washes enhance the experience, and their 24/7 customer support team is always available. Join Balls in breaking the taboo around men's grooming.

Baseofsweden

Introducing Baseofsweden, the innovative brand that brings you makeup products designed for an active lifestyle. With their award-winning Base foundation, their products blend seamlessly with your skin, providing long-lasting results. Gentle and skin-boosting ingredients ensure your skin is taken care of. Spend more time living life with Baseofsweden.

Bask

Bask offers luxurious, non-oily, and easy-to-apply sunscreens that are stable, effective, and environmentally friendly. Committed to ending skin cancer, Bask donates 10% of sales proceeds to nonprofit partners.

Beached

Beached is the ultimate brand for the busy, on-the-go woman who wants effortless beauty. Inspired by Australian beach culture, their natural, multi-purpose products cut down on beauty routine time while supporting sustainability and ethical practices.

Beardbrand

What if you could simplify your grooming routine? Beardbrand is a multi-line grooming company built for men. With versatile products for hair, skin, and beard care, Beardbrand simplifies your grooming routine and maximizes the benefits of having a beard or hair on your face. Beardbrand makes it easy to look good and feel good—guaranteed!

Beauty Bakerie

Our mission at Beauty Bakerie is to make you feel beautiful by being the best version of you. We work to cultivate an empowering community that supports creativity, innovation, and success for all cake face beauties.

Beauty Bakerie Beauty Pie Cosmetics

Beauty Bakerie Beauty Pie Cosmetics is a high-quality, health-conscious brand that offers cruelty-free and all-inclusive cosmetics. With a commitment to safe ingredients and social impact, this brand sweetens lives and uplifts communities.

Beauty Pie Cosmetics

Beauty Pie Cosmetics is a luxury beauty and skincare brand founded in 2016 by renowned beauty entrepreneur Marcia Kilgore. With products sourced from the best labs around the world and certified as Clean Product, vegan and cruelty-free, Beauty Pie offers a variety of beauty and skincare products at shockingly low prices for members.

Beautycounter Products

Beautycounter is an innovative skincare and cosmetics brand founded by entrepreneur Gregg Renfrew in 2013. They strive to create safer makeup for both people and the planet, excluding over 1,800 toxic ingredients from their product formulas. Featured in publications such as Bloomberg, Forbes, and Happi Magazine, they offer a wide range of self-care products, from makeup to skincare to beauty tools, and have pledged to be carbon neutral by 2030 and to use sustainable packaging exclusively by 2025.

Beneath Your Mask

Beneath Your Mask is a line of pure, potent, and rich organically-based skincare, They are Certified Pure Therapeutic Grade (CPTG) skincare products. They will nourish your skin and transform your face, body, & hair. Their products are all-natural and safe for SLE (Systemic lupus erythematosus), Lupus, asthma, eczema, and autoimmune.

Besame Cosmetics

With a mission to honor the glamour of vintage Hollywood, Bésame Cosmetics is a luxury makeup brand inspired and influenced by the style, spirit, and sensibility of female beauty. Bésame’s fabulous products are created using superior quality ingredients and packaged in distinctive tins evocative of Old Hollywood.

Bevel

Bevel is committed to providing men with the products and tools to improve their appearance, grooming, and their lives. Our shaving system provides value and a unique, comfortable shaving experience. We recently launched Bevel Shave, Skin, Hair & Beard products that reduce irritation, moisturize skin, exfoliate and leave you polished.

Bigelius Skincare

Bigelius Skincare believes skincare should be accessible to everyone. With a curated selection of high-quality products, they make caring for your skin easy, while addressing the effects of pollution.

Billie Razors

Billie is a women-first body care brand that offers top-quality essentials designed to support women's routines and choices without reinforcing harmful body norms. Their mission is to undo unfair social pressures and empower women worldwide through meaningful donations to women-first organizations and nonprofits.

Biossance

At Biossance, we believe the future of beauty begins with clean innovation. Rather than experimenting with new formulas and preservatives on animals, our scientists work with botanicals and living organisms to create effective, sustainable alternatives. Our flagship product is 100% Squalane Oil. This organic skincare ingredient is derived from olives and squalene producing microorganisms, which are developed locally in our San Francisco lab.

Birchbox

Birchbox is an online beauty and grooming brand founded in 2011 to prioritize self-care and make it easy for customers to discover new products. With full-size products, monthly subscription boxes, reviews, and discounts, Birchbox encourages customers to explore and care for their beauty and grooming needs.

Black Wolf

Black Wolf offers a simple and effective solution for men's skincare needs. Their range of products is designed to clean, soothe, and hydrate men's skin using high-quality active ingredients, all at an affordable price.

Bluemercury

Located in the heart of New York City, our stores combines the best of cutting edge beauty products and trends with a distinctive shopping experience. Shop Bluemercury.com for women and men's premium skincare, makeup, fragrance, hair products and body care by top names like Chanel, Dior, NARS, Clinique and many more.

Blume

Blume is a skincare and period care brand that prioritizes natural ingredients, environmental sustainability, and social empowerment. With a dedication to demystifying topics like acne and periods, Blume aims to shift the narrative towards healthy skin over perfection.

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