Upright Oats

Upright Oats is a brand committed to creating better-for-you foods and beverages using oats as their main ingredient. Their formulas are created with the help of experts, making them both delicious and nutritious. With a focus on sustainability and ethical practices, Upright Oats is the perfect choice for health-conscious customers.

Category
CPG
Specialty
Socials
75
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100
DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
Sustainable
Female Founder

DTCetc’s Take

About Upright Oats

Upright Oats is a brand that was founded by a team of passionate individuals who believe in creating better-for-you foods and beverages. Their main ingredient is oats, which are known for their health benefits and sustainability. The company works with food scientists, pediatricians, and world-leading experts to create formulas that are both delicious and nutritious. Upright Oats is committed to making small changes that add up to big impact, and they believe that their products are better for our bodies, our communities, and our planet. Whether you're looking for a dairy-free milk alternative or a nutritious breakfast option, Upright Oats has got you covered.

Who Shops At Upright Oats

Upright Oats shoppers are health-conscious individuals who appreciate the benefits of oats and the brand's commitment to creating better-for-you foods and beverages. They value the company's dedication to sustainability and nutrition.

What customers love about Upright Oats

Here's what shoppers have to say:
  • The high protein oat milk powder is impressive, easy to mix, and adds a creamy texture and subtle oat flavor to shakes and smoothies.
  • The powder is versatile and plant-based, making it a great way to boost protein content in a variety of recipes.
  • The convenient packs make it easy to make small amounts of delicious oat milk.
  • The product is a good alternative to store-bought milk alternatives and is shelf-stable, making it great for on-the-go.
  • The original unsweetened flavor has a neutral taste, making it great for many different applications, and the ingredient list is short and includes vitamins.
  • The product is lactose-free, easy to mix, and tastes great, even unsweetened.
Cons
  • The milk has difficulty dissolving and may require extra effort to mix
  • The taste may not be to everyone's liking and may have an unusual aftertaste
  • It may not be a suitable replacement for those accustomed to store-bought oat milk
  • The milk may require additional preparation to fully dissolve
  • The taste is not comparable to dairy milk
  • It may be better suited for use as a coffee creamer or in recipes rather than for drinking on its own

Upright Oats's Shipping Policy

Upright Oats only ships within the United States at a flat rate of $6.95 per order. Free shipping promotions may be available at times and will be automatically applied to qualifying orders. For those outside of the US, an email can be sent to hello@uprightoats.com to inquire about shipping options.

Upright Oats's Return Policy

Upright Oats offers a 100% risk-free guarantee for customers who are not satisfied with their purchase. The return policy allows for a refund or exchange within 15 days from the delivery date. To initiate a refund, customers must email their receipt and reason to hello@uprightoats.com. The company does not accept returns sent directly to the manufacturer.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
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70
This brand offers products that are on the pricey side.
Sustainability Score
80
/
100
This brand offers products that are on the pricey side.
Quality Score
75
/
100
This brand offers products that are on the pricey side.
DTCetc Score
79
/
100
This brand offers products that are on the pricey side.
Target Audience

Health-conscious, sustainable, ethical

Stereotype

Health-conscious

Pricing Rating
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Sustainability Score
80
/
100
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Quality Score
75
/
100
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DTCetc Score
79
/
100
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Upright Oats on Socials

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