Yeti

Yeti is the ultimate brand for serious outdoor enthusiasts, offering high-quality coolers, drinkware, bags, and accessories that are built to last and perform when it matters most. From day trips to week-long excursions, Yeti has everything you need to keep your food and drinks cold and your gear organized on your next adventure.

Socials
85
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100
DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
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DTCetc’s Take

About Yeti

Yeti Coolers was founded in 2006 by two brothers who had a passion for the outdoors and a frustration with the limitations of ordinary ice chests. They set out to build the cooler they would use every day if it existed - one that was built for the serious outdoor enthusiast and could take the abuse they knew they would put it through. Today, Yeti products are known for their durability and high-quality construction, making them the go-to choice for outdoor adventures, whether it's a day trip to the beach or a week-long excursion into the wilderness. From coolers and drinkware to bags and accessories, Yeti has everything you need to keep your food and drinks cold and your gear organized on your next adventure.

Who Shops At Yeti

Yeti Coolers customers are outdoor enthusiasts who require high-quality, durable coolers and outdoor gear for their adventures. They appreciate the brand's commitment to creating products that can withstand the wear and tear of outdoor activities. Yeti Coolers' clientele likely consists of people who enjoy camping, hiking, fishing, and other outdoor pursuits and want reliable gear to keep their food and drinks cold and their belongings organized.

What customers love about Yeti

Here's what shoppers have to say:
  • The water bottle has a strong build and doesn't scratch or chip
  • Yeti products are the best insulator mugs, bottles, and travel cups out there
  • The products keep drinks at the same temperature for a long period of time
  • The delivery was on time and the wrapping was unique
  • The products are brilliant and kept contents cold during a heatwave
Cons
  • The products do not always perform as advertised and may not meet expectations
  • The prices are higher than some competitors and may not be justified by the quality
  • There have been reports of security concerns related to purchasing from Yeti
  • Some customers have received customized products that were damaged or flawed

Yeti's Shipping Policy

Yeti offers free UPS Ground shipping on qualified orders $20.00 and up shipped in the contiguous United States only. Shipping options include Ground, Premium, and Express, with estimated delivery times ranging from 2-5 business days to 1-2 business days. Yeti also offers UPS SurePost for orders to Alaska, Hawaii, PO Boxes, and APO/FPO military addresses. International shipping is available to select countries, with product prices appearing in the local currency and order totals including international shipping costs. Promotional shipping only applies to orders shipped within the contiguous United States and does not apply to Hawaii or Alaska. Customers should note that all customized products will require additional processing time.

Yeti's Return Policy

Yeti offers a free return policy for a refund within 30 days of purchase, provided the item is unused and still in its original packaging. However, customized items cannot be returned. If the product was purchased from an authorized dealer, the dealer's return policy applies, and customers should contact them directly for more information.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
Pricing Rating
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70
This brand is moderately priced for the products they offer
Sustainability Score
80
/
100
This brand has a strong record for sustainable practices, product sourcing, and manufacturing.
Quality Score
85
/
100
This brand is known for it’s exceptional product quality and craftsmanship.
DTCetc Score
84
/
100
This brand comes highly recommended from the DTCetc team.
Target Audience

Outdoor enthusiasts

Stereotype

Outdoorsman

Pricing Rating
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This brand is moderately priced for the products they offer
Sustainability Score
80
/
100
This brand has a strong record for sustainable practices, product sourcing, and manufacturing.
Quality Score
85
/
100
This brand is known for it’s exceptional product quality and craftsmanship.
DTCetc Score
85
/
100
This brand comes highly recommended from the DTCetc team.

Yeti on Socials

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Yeti (@Yeti) • Instagram photos and videos

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