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Backfire

https://backfireboardsusa.com/

Backfire: Affordable and high-quality skateboards, including electric skateboards, for those who value durability, performance, and functionality. Experience the thrill of skateboarding with Backfire's fun and innovative products.

Category
Fitness & Outdoors
Specialty
Outdoors
Socials
88
/
100
DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
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DTCetc’s Take

About Backfire

Backfire is a professional skateboard company founded in 2009 by a group of passionate individuals. Based in GuangDong, China, Backfire is dedicated to designing and delivering affordable and high-quality skateboards, including electric skateboards, to people around the world. With a focus on innovation and performance, Backfire has quickly made a name for itself in the industry. In 2012, they introduced their first electric skateboard, and in 2013, they launched the renowned BACKFIRE G1 electric skateboard. Since then, Backfire has continued to push the boundaries of design and quality. In 2017, they unveiled the BACKFIRE G2 electric skateboard, featuring improved industrial design, better quality, and more power. The following year, they introduced the BACKFIRE G2S electric skateboard, a significant upgrade in terms of quality and performance. Backfire's commitment to excellence is evident in their products, and they are constantly striving to provide their customers with the best skateboarding experience possible.
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Who Shops At Backfire

The Backfire customer is the young and adventurous skateboard enthusiast who demands innovation, performance, and affordability in their gear. Whether a novice skater learning their first trick or a tech-savvy commuter zipping through urban landscapes, they connect with the brand's commitment to quality. If you're drawn to the freedom and thrill of skateboarding and appreciate cutting-edge design, you'll find your ride with Backfire.
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What customers love about Backfire

Here's what shoppers have to say:
  • The skateboard rides very smooth, very quiet and lasts long.
  • Charging only takes around 3 hours and once it’s fully charged, you have the ability to cruise around your city at 30 mph.
  • It's super easy to learn how to ride and the easy controls make it easy for all skill levels to ride.
  • The build quality is awesome and well put together.
  • Shipping was fast.
  • It's a great option for commuting to school or work, or just having fun with friends.
  • The grip tape fits well and looks great.
  • It's a good option for going to grab coffee or running errands.
  • The battery life is good, especially when kept on Eco mode for a majority of the ride.
  • The anti-sink plates and handle add more stability and look awesome.
  • It's a great purchase for someone looking for an extra hobby.
  • It turns heads when riding it around.
  • The replacement motor works well and was easy to install.
Cons
  • The remote screen and display have glitches and flickering issues
  • The motors on the board may have durability issues and finding replacements might be difficult
  • The wheels may not provide a smooth ride and may reduce the speed of the board
  • The board might be stiff and uncomfortable to ride, even on smooth surfaces
  • The range may not meet the advertised specifications, falling short of the stated distance
  • When the board runs out of power, it may not be able to be ridden like a normal board due to friction on the drive wheels
  • The remote connection may be unreliable, leading to random power cutoffs and potential safety risks
  • The company's return policy may require buyers to pay for return shipping if they are not satisfied

Backfire's Shipping Policy

Backfire offers standard logistics solutions for shipping to customers in the United States and other countries. For domestic shipping within the USA, Backfire Skateboards ships from warehouses in California and Virginia Tech Center using major carriers such as USPS, UPS, and FedEx ground. The transit time for domestic shipments is typically 2 to 5 business days, depending on the distance between the origin and destination. Certain products cannot be shipped to PO boxes, APO, or FPO addresses due to their size and lithium battery content. A valid street address and phone number are required for shipping purposes. For international shipping from China, Backfire offers both air and sea shipping options. Air shipping transit times vary from 7 to 20 business days, depending on the destination country. International air shipping from China involves additional steps, as UPS and FedEx do not accept large battery products directly from China mainland. Special air cargo from Hong Kong is used for shipping. The process includes forwarding the packages to a warehouse in Shenzhen, printing and labeling the packages, moving them to Hong Kong airport, and booking an air cargo airplane to the destination country. Customs clearance may take up to a couple of weeks, depending on the situation. Once cleared, the packages are sent to UPS, FedEx, or local carriers for final delivery, which typically takes 2 to 5 days in the USA or similar transit time in other countries. Sea shipping from China has a longer transit time of about 35 to 40 days, or potentially longer during the pandemic. This method is generally the most cost-effective but slower. Once the container arrives at the USA or Germany warehouse, the packages are sent out via ground shipping. Customers will receive a tracking number from the local warehouse a few days before the package is delivered. Please note that signature is required for most deliveries due to the high value of the products. If the recipient is not available at the time of delivery, the carrier will attempt a second delivery on the next business day. Alternatively, customers can contact the carrier to request holding the package at a local store or partner's location for pickup. Backfire does not provide specific information about shipping prices or deals for purchases over a certain price.
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Backfire's Return Policy

Backfire has a return policy that allows customers to return products within 30 days of purchase, as long as the product is in new condition and includes all accessories in the original packaging. However, during the special holiday season, the return window is extended from November 15th, 2023 to January 15th, 2024. Customers are responsible for paying the return shipping cost to the closest facility advised by the support team. The company will provide a refund for the product, excluding any shipping charges. To initiate a return, customers need to contact the support team via email to obtain authorization and create a shipping label addressed to "Backfire Returns." The original order number should be included on the shipping label or in the package. The products should be packed in the original packaging to ensure they are returned without damage. Once the package is received and confirmed to be in brand new condition, the company will issue a refund within three business days. However, if the board is used or damaged, a 15% restocking fee and the cost of damaged parts will be deducted from the refund. The company does not refund shipping fees.
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DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
Pricing Rating
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50
This brand offers products that are on the pricey side.
Sustainability Score
50
/
100
This brand offers products that are on the pricey side.
Quality Score
88
/
100
This brand offers products that are on the pricey side.
DTCetc Score
64
/
100
This brand offers products that are on the pricey side.
Target Audience

Skateboarding enthusiasts

Stereotype

Thrifty skater

Pricing Rating
$
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Sustainability Score
50
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100
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Quality Score
88
/
100
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DTCetc Score
64
/
100
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What The Experts Say...

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Backfire on Socials

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