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Better & Better

https://betterandbetter.com/

Better & Better toothpaste is the perfect choice for eco-conscious individuals who want a better future for themselves and the planet. Made with pure vegan ingredients and packed with vitamins D3 and B12, this toothpaste is not only good for your oral health but also supports bone-strengthening, immunity, and energy-boosting. Plus, with their commitment to reducing waste and planting trees, Better & Better is a brand that is always improving and taking steps in the right direction.

Category
Wellness
Specialty
Personal Care
Socials
75
/
100
DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
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DTCetc’s Take

About Better & Better

Better & Better is a brand that was founded by a group of individuals who believe that toothpaste should be better for both people and the planet. Their toothpaste is made with pure vegan ingredients, free from harsh soaps, animal products, polluting plastics, and dangerous chemicals. The toothpaste is packed with bone-strengthening, immunity-supporting, and energy-boosting vitamins D3 and B12. Better & Better is committed to reducing waste and environmental impact by reinventing toothpaste manufacturing, packaging, and shipping. For every subscription purchased, the company plants a tree through One Tree Planted. Better & Better is a brand that is always improving and taking steps in the right direction towards a better future.
More about Better & Better ->

Who Shops At Better & Better

Better & Better's customers are environmentally conscious individuals who want toothpaste that is not only good for their oral health but also for the planet. They value vegan ingredients, sustainable packaging, and products free from harsh soaps, animal products, polluting plastics, and dangerous chemicals. Better & Better's customers appreciate the added benefits of vitamins D3 and B12 in their toothpaste and the brand's commitment to reducing waste and environmental impact.
More about Better & Better ->

What customers love about Better & Better

Here's what shoppers have to say:
  • The toothpaste has a unique taste that is slightly minty yet herbaceous.
  • The supple texture of the toothpaste makes one feel like they're at a spa.
  • The toothpaste is organic and has eco-friendly packaging.
  • The lighter mint taste with a tangy/herbal note makes it a winner for kids who have trouble switching to natural toothpaste.
  • The added vitamins B12 & D make toothbrushing enjoyable and the mouth feels clean.
  • The toothpaste removes tartar and makes teeth whiter.
Cons
  • The product had issues with leakage and functionality
  • The design of the reusable outer sleeve made it difficult to use and caused messiness
  • The consistency of the toothpaste was not ideal and added to the messiness
  • While the concept and packaging were promising, there is room for improvement in the product itself

Better & Better's Shipping Policy

Better & Better offers free shipping for subscribers and a flat rate of $3.99 for all other orders. Orders are typically fulfilled and shipped on the same day, with an expected delivery time of 3-5 business days via USPS. Unfortunately, Better & Better currently only ships within the United States and does not offer any international shipping options at this time.
More about Better & Better ->

Better & Better's Return Policy

Better & Better has a strict policy when it comes to returns. All sales are final, which means that the company does not accept returns or provide refunds after orders are shipped. If you are a subscriber, you can make changes to your recurring shipments in your account portal and cancel at any time. Unfortunately, there is no information on how long it takes the company to process a return, nor are there any instructions on how to return a purchased item. It is important to note that all items cannot be returned.
More about Better & Better ->
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
Pricing Rating
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80
This brand offers products that are on the pricey side.
Sustainability Score
80
/
100
This brand offers products that are on the pricey side.
Quality Score
75
/
100
This brand offers products that are on the pricey side.
DTCetc Score
81
/
100
This brand offers products that are on the pricey side.
Target Audience

Eco-conscious consumers

Stereotype

Environmentalist

Pricing Rating
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Sustainability Score
80
/
100
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Quality Score
75
/
100
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DTCetc Score
81
/
100
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What The Experts Say...

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Better & Better on Socials

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