Birch by Helix

Birch by Helix is a natural and organic sleep brand that prioritizes sustainability and comfort. Their range of products includes mattresses, toppers, pillows, and bedding, all designed to provide a healthy and refreshing sleep experience.

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DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
Organic
Environment Friendly
climate neutral

DTCetc’s Take

About Birch by Helix

Birch by Helix is a natural and organic sleep product brand founded by a team of passionate individuals who believe in the importance of sustainability and comfort. Their products are made with natural and organic materials such as wool, latex, and cotton, without the use of polyurethane based foams or harsh chemicals. Birch by Helix takes pride in their certified supply chain, ensuring that each step of the process is sustainable and of top quality. With a focus on providing customers with the coziest and safest sleep products,

Who Shops At Birch by Helix

Birch by Helix has become a popular choice for those who value both comfort and environmental responsibility. Their range of products includes mattresses, toppers, pillows, and bedding, all designed to provide a healthy and refreshing sleep experience. Customers who choose Birch by Helix are conscious about the materials they bring into their homes and appreciate the brand's commitment to natural, organic, and sustainable products without compromising on comfort and quality.

What customers love about Birch by Helix

Here's what shoppers have to say:
  • The mattress feels like a cross between a just-warm-enough hug and a cloud.
  • The breathability has kept the resulting sleeplessness at bay.
  • The customer service was a great resource.
  • It's a lot more affordable than some of the other natural mattresses in stores and just as comfortable.
  • The pressure relief on the shoulders is great.
  • The mattress has the right amount of bounce, but also plushness.
Cons
  • The Birch by Helix mattresses may have issues with comfort and support.
  • The coils in the Birch Natural Mattress may not hold up over time.
  • The Organic Pillow and Mattress Pad may not be as comfortable as expected.
  • The Birch Natural Mattress may be overpriced and have issues with temperature regulation.
  • The Plush Organic Mattress Topper may have longer than expected shipping times.

Birch by Helix's Shipping Policy

Birch by Helix offers free shipping to all fifty states for all their products except for the mattress, adjustable base, foundation, and wood frame. The Birch Natural Mattress ships within 5-10 business days, while the Birch Luxe Natural Mattress ships within 1-4 weeks with no-contact delivery. Items ship separately, and customers receive FedEx tracking and estimated delivery dates via email. Canadian orders include shipping fees added to the order total at checkout, depending on the items in the cart, and local duties and taxes assessed after completing the shipping address in the checkout process.

Birch by Helix's Return Policy

Birch by Helix offers a 100-night sleep trial for all of their products, except for the Adjustable Base. Customers can return their items any time within the trial period, but must give the Birch mattress at least 30 nights to break in and adjust before deciding to return it. There is a $99 removal fee for all mattress returns, and unopened packages that are returned or refused for delivery are also subject to the fee. Birch does not offer a direct exchange program, and only two mattresses may be returned per customer or household. Refunds for all other products are free of charge and will include a full refund to the original method of payment. The company does its best to donate, recycle, or repurpose all returned mattresses, and the $99 fee will be deducted from the refund total once issued by the team.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
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70
This brand offers products that are on the pricey side.
Sustainability Score
90
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100
This brand offers products that are on the pricey side.
Quality Score
90
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100
This brand offers products that are on the pricey side.
DTCetc Score
82
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100
This brand offers products that are on the pricey side.
Target Audience

Eco-conscious sleepers

Stereotype

Eco-conscious

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Sustainability Score
90
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100
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Quality Score
90
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100
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DTCetc Score
82
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100
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Birch by Helix on Socials

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