Bulletproof

With Bulletproof, you can be more Bulletproof. Whether it's your health or your life, the coaches and experts at Bulletproof have advice for making improvements. Immerse yourself in knowledge with the content and resources available here - from books and diet plans to workouts and recipes that are sure to improve your performance, including productivity hacks, nutrition hacks, mindset training courses and other advice.

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CPG
Specialty
Socials
80
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100
DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
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DTCetc’s Take

About Bulletproof

Bulletproof is a functional nutrition brand founded in 2013 by Dave Asprey that offers a range of products designed to help customers feel their best. Bulletproof challenges nutrition norms by using traditional and science-backed ingredients to create products that are soy-free, dye-free, gluten-free, and non-GMO. The brand's products include clean coffee, supplements with science-backed ingredients, body-supporting collagen, and better-for-you snacks made with carefully selected ingredients. Bulletproof prioritizes holistic wellness from energy to mood, and their experts choose ingredients at doses that have clinical studies to confirm their effectiveness. With Bulletproof, customers can discover what better feels like and reimagine what it means to fuel their mind and body.

Who Shops At Bulletproof

Bulletproof customers are likely to be health-conscious individuals who prioritize functional nutrition and look for clean, science-backed ingredients in their food and supplements. These customers value soy-free, dye-free, gluten-free, and non-GMO products and appreciate Bulletproof's dedication to holistic wellness, from energy to mood. They seek products that can help them feel their best and are open to reimagining how they fuel their minds and bodies.

What customers love about Bulletproof

Here's what shoppers have to say:
  • Customers love the taste and quality of Bulletproof supplements.
  • The protein dissolves quickly and doesn't add any extra flavor.
  • Customers are satisfied with the coffee, creamer, and frother trio.
  • The snacks are yummy and help curb cravings.
  • The products are filling and provide an amazing taste.
  • Customers feel better and use the products daily.
Cons
  • Inconsistent product quality
  • Some products have an unpleasant taste
  • Packaging could be improved for better usability
  • Not all products live up to their advertised benefits

Bulletproof's Shipping Policy

Bulletproof offers free standard shipping on retail orders over $49 within the United States. Orders placed after 11AM PST will be processed the following business day, and orders placed after 11AM PST on Fridays will be processed the following Monday. Business days are Monday-Friday, excluding scheduled fulfillment center closures. International shipping rates will be calculated at checkout and vary based on final destination to provide the lowest currently available shipping rate. Packages will be delivered in 3-12 business days, and customs, duties, and taxes are not included in the order amount at checkout. International P.O. box shipping is not available, and wholesale accounts are not eligible for free shipping.

Bulletproof's Return Policy

Bulletproof offers a return policy for products purchased from their website within the first 30 days of receipt.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
Pricing Rating
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70
This brand offers products that are on the pricey side.
Sustainability Score
80
/
100
This brand offers products that are on the pricey side.
Quality Score
80
/
100
This brand offers products that are on the pricey side.
DTCetc Score
82
/
100
This brand offers products that are on the pricey side.
Target Audience

Health-conscious, clean, functional

Stereotype

Health-conscious

Pricing Rating
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Sustainability Score
80
/
100
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Quality Score
80
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100
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DTCetc Score
82
/
100
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Bulletproof on Socials

View this profile on Instagram

Bulletproof (@Bulletproof) • Instagram photos and videos

Brands Like Bulletproof

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Brandless

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Inika Superfoods

Inika Superfoods is a Swedish brand that offers natural, delicious, and convenient food options for health-conscious individuals who value nourishing their bodies and the planet. Join their journey to a vibrant and sustainable lifestyle.

Ghetto Gastro

Ghetto Gastro is a global brand that merges the cooking traditions of Black, brown, and Asian folks in a high-quality, healthy fashion. They use ancestral ingredients to bring a multitude of flavors and recipes to eaters everywhere, creating unique and culturally significant culinary experiences that are socially responsible.

Zesti

Zesti offers a range of high-quality, natural condiments bursting with flavor. Their commitment to using only the freshest ingredients ensures every product is of the highest quality. Perfect for foodies looking to spice up their dishes.

Zero Acre Farms

Zero Acre Farms is a sustainable and health-conscious brand offering products free from harmful vegetable oils and fats. Their use of fermentation creates high-quality, nutritious foods that are good for both people and the planet.

Yun Hai

Yun Hai brings the essence of Taiwan's culture, cuisine, and independence to your kitchen with their premium ingredients sourced directly from artisans, farms, and soy sauce breweries. Elevate your cooking with high-quality, traditional foods.

Yumble

Yumble is the perfect solution for busy families who want healthy, delicious lunches without the hassle. With a range of convenient, shelf-stable meals, Yumble makes it easy to provide nutritious lunches for school, work, or after-school activities.

Wunderground

Wunderground's adaptogenic coffee blends promote mental clarity, reduce stress and anxiety, and foster creativity. They're a people-first brand that values community and connection, and work directly with smallholder coffee farmers.

Wnder

Wnder offers CBD-infused beverages that are formulated by chefs using natural ingredients for both flavor and function. With a commitment to safety and social responsibility, customers can enjoy high-quality products that help them lead a better life.

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